Van Metre Companies
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At Van Metre, we are passionate about crafting connected experiences that inspire trust, fuel innovation, and elevate how homes are bought, built, and lived in. Every team member plays a vital role in delivering our vision of simplified homeownership and standout design. We’re seeking a dynamic, strategy-driven, and brand-obsessed individual to join us as our
Marketing Director ! Position Summary: Reporting to the Head of Experiences, the
Marketing Director
will lead cross-functional marketing efforts that drive growth, enhance customer engagement, and reinforce Van Metre’s identity as an industry pioneer. If you're energized by storytelling, data, and building brands that leave a legacy, we want to meet you. We’re looking for a Marketing Director who thrives on autonomy, craves clarity, and transforms insights into impact. This is your opportunity to lead marketing at one of the Mid-Atlantic’s most innovative homebuilders where connected experiences, digital-first strategies, and customer obsession are core to how we grow.At Van Metre, we’re redefining how homes are discovered, bought, and lived in. You’ll lead a high-performing team across marketing, media, CRM, and web to drive brand visibility, elevate customer experiences, and create measurable business outcomes. Responsibilities Own multi-channel marketing strategy across digital and traditional platforms, supporting both B2C and B2B growth goals. Lead our digital storefront strategy—reimagining our website’s UX, messaging, and lead conversion capabilities. Direct CRM and lifecycle strategy in HubSpot, optimizing segmentation, campaigns, and reporting for cross-functional alignment. Strategize and execute media campaigns across paid, owned, and earned channels that drive awareness and action. Champion data-driven marketing, setting KPIs, delivering actionable insights, and refining performance across platforms. Partner across functions and departments (such as Customer Experience, Warranty, and After-Market) to ensure alignment and consistency in customer messaging and marketing execution. Evaluate and integrate future-forward tools like AI chat, personalization engines, and knowledge hubs. Elevate post-close engagement through customer-facing applications with the goal of enhancing homeowner satisfaction and long-term brand loyalty. Balance strategy and execution—rolling up your sleeves to lead by example, support hands-on work, and model operational excellence. Mentor a results-driven team, cultivating a culture of curiosity, clarity, and continuous improvement. Integrated B2C + B2B marketing strategy Website UX, SEO, and conversion optimization CRM and lifecycle marketing (HubSpot mastery) Digital platform and AI/automation fluency Collaborative leadership across functions Data-informed decision making and performance optimization Analytics, performance optimization, and ROI reporting Experience & Qualifications 8–10+ years of progressive marketing experience, including team leadership and strategic planning Bachelor's degree preferred (Finance, Marketing, Statistics, Economics, or related field) Demonstrated expertise in HubSpot or equivalent CRM—must own platform execution and reporting Proficient in Microsoft Word, Excel, Outlook, PowerPoint, and Google Suite Proven experience supporting both B2C and B2B marketing goals Background in hospitality, real estate, proptech, homebuilding, product marketing, or complex customer journey industries preferred Expertise in digital and traditional media planning, buying, and performance analysis Experience owning website strategy, content, and user flows focused on digital conversion Exceptional communication, analytical, and creative problem-solving skills Compensation and Benefits information: Van Metre offers excellent benefits, and a work environment that fosters and rewards excellence. We also promote work/life balance, including a robust Employee Wellness Program. We encourage employees to make full use of vacation and other company-paid leave to refresh their bodies and minds. Salary: $130,000 - $175,000 annually (Pay is commensurate with experience, education, training, and skills) Paid Time Off: 11 paid holidays; 10 vacation days, 10 sick days, Two Volunteer Days off, Two Personal Days, Winter Break, Day off for Annual Physical, Day off for your Birthday; comprehensive parental and bonding leave Retirement Planning: Company Matched 401(k) Retirement Savings Plan; access to retirement planning coaches Wellness: Annual Wellness Reimbursement of up to $900; Free and unlimited access to TaskHuman Wellness App for yourself and your family members. Integrity; Ownership; Respect and Dignity; Diversity and Inclusion; Teamwork; Community; Work/Life Balance The mission of Van Metre Companies is to build and continually improve upon the storied reputation, earned over the years since the Company’s founding in 1955, of providing top quality homes, investment properties and services to our customers and clients. The Company’s emphasis on integrity, professionalism and philanthropy ingrained by our founder Albert G. Van Metre, Sr. has garnered trust and respect in the Washington, D.C. area and beyond. It is critical to our future that we maintain that reputation and assure that Van Metre Companies continues to excel in real estate development and construction and in the management of apartment, retail and office investment properties, as well as in the provision of mortgage and related services. It is the task of our dedicated, energetic, and involved professionals to advance our ability to set the benchmark for luxury living and refined commercial development. The capstone of our mission is to make the “Van Metre” signature an icon for elegant residential communities, and industry leading condominium and apartment communities, as well as Class A neighborhood retail centers and office developments. Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesReal Estate and Construction Referrals increase your chances of interviewing at Van Metre Companies by 2x Continue with Google Continue with Google Fairfax, VA $115,000 - $150,000 2 days ago Senior Director, Hilton Honors Member Experience & Growth Bethesda, MD
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on. $117,700.00 - $157,800.00 1 month ago Director - Market Strategy and Planning - Growth Dulles, VA $140,000.00 - $150,000.00 1 week ago FLEX Director, Market Strategy and PlanningFLEX Director, Marriott Bonvoy Brand Marketing McLean, VA $135,800.00 - $290,550.00 2 weeks ago Bethesda, MD $91,000.00 - $138,000.00 1 month ago Chevy Chase, MD $146,575.00 - $229,600.00 5 days ago FLEX Director, Global Consulting, Digital Bethesda, MD $140,000.00 - $150,000.00 1 week ago Director of Marketing and Communications (Communications Specialist II) Gaithersburg, MD $192,000.00 - $226,000.00 17 hours ago Falls Church, VA $154,815.00 - $263,185.00 2 weeks ago McLean, VA $180,000 - $220,000 1 month ago Director, Project Management - Integrated Marketing & Communications We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Marketing Director ! Position Summary: Reporting to the Head of Experiences, the
Marketing Director
will lead cross-functional marketing efforts that drive growth, enhance customer engagement, and reinforce Van Metre’s identity as an industry pioneer. If you're energized by storytelling, data, and building brands that leave a legacy, we want to meet you. We’re looking for a Marketing Director who thrives on autonomy, craves clarity, and transforms insights into impact. This is your opportunity to lead marketing at one of the Mid-Atlantic’s most innovative homebuilders where connected experiences, digital-first strategies, and customer obsession are core to how we grow.At Van Metre, we’re redefining how homes are discovered, bought, and lived in. You’ll lead a high-performing team across marketing, media, CRM, and web to drive brand visibility, elevate customer experiences, and create measurable business outcomes. Responsibilities Own multi-channel marketing strategy across digital and traditional platforms, supporting both B2C and B2B growth goals. Lead our digital storefront strategy—reimagining our website’s UX, messaging, and lead conversion capabilities. Direct CRM and lifecycle strategy in HubSpot, optimizing segmentation, campaigns, and reporting for cross-functional alignment. Strategize and execute media campaigns across paid, owned, and earned channels that drive awareness and action. Champion data-driven marketing, setting KPIs, delivering actionable insights, and refining performance across platforms. Partner across functions and departments (such as Customer Experience, Warranty, and After-Market) to ensure alignment and consistency in customer messaging and marketing execution. Evaluate and integrate future-forward tools like AI chat, personalization engines, and knowledge hubs. Elevate post-close engagement through customer-facing applications with the goal of enhancing homeowner satisfaction and long-term brand loyalty. Balance strategy and execution—rolling up your sleeves to lead by example, support hands-on work, and model operational excellence. Mentor a results-driven team, cultivating a culture of curiosity, clarity, and continuous improvement. Integrated B2C + B2B marketing strategy Website UX, SEO, and conversion optimization CRM and lifecycle marketing (HubSpot mastery) Digital platform and AI/automation fluency Collaborative leadership across functions Data-informed decision making and performance optimization Analytics, performance optimization, and ROI reporting Experience & Qualifications 8–10+ years of progressive marketing experience, including team leadership and strategic planning Bachelor's degree preferred (Finance, Marketing, Statistics, Economics, or related field) Demonstrated expertise in HubSpot or equivalent CRM—must own platform execution and reporting Proficient in Microsoft Word, Excel, Outlook, PowerPoint, and Google Suite Proven experience supporting both B2C and B2B marketing goals Background in hospitality, real estate, proptech, homebuilding, product marketing, or complex customer journey industries preferred Expertise in digital and traditional media planning, buying, and performance analysis Experience owning website strategy, content, and user flows focused on digital conversion Exceptional communication, analytical, and creative problem-solving skills Compensation and Benefits information: Van Metre offers excellent benefits, and a work environment that fosters and rewards excellence. We also promote work/life balance, including a robust Employee Wellness Program. We encourage employees to make full use of vacation and other company-paid leave to refresh their bodies and minds. Salary: $130,000 - $175,000 annually (Pay is commensurate with experience, education, training, and skills) Paid Time Off: 11 paid holidays; 10 vacation days, 10 sick days, Two Volunteer Days off, Two Personal Days, Winter Break, Day off for Annual Physical, Day off for your Birthday; comprehensive parental and bonding leave Retirement Planning: Company Matched 401(k) Retirement Savings Plan; access to retirement planning coaches Wellness: Annual Wellness Reimbursement of up to $900; Free and unlimited access to TaskHuman Wellness App for yourself and your family members. Integrity; Ownership; Respect and Dignity; Diversity and Inclusion; Teamwork; Community; Work/Life Balance The mission of Van Metre Companies is to build and continually improve upon the storied reputation, earned over the years since the Company’s founding in 1955, of providing top quality homes, investment properties and services to our customers and clients. The Company’s emphasis on integrity, professionalism and philanthropy ingrained by our founder Albert G. Van Metre, Sr. has garnered trust and respect in the Washington, D.C. area and beyond. It is critical to our future that we maintain that reputation and assure that Van Metre Companies continues to excel in real estate development and construction and in the management of apartment, retail and office investment properties, as well as in the provision of mortgage and related services. It is the task of our dedicated, energetic, and involved professionals to advance our ability to set the benchmark for luxury living and refined commercial development. The capstone of our mission is to make the “Van Metre” signature an icon for elegant residential communities, and industry leading condominium and apartment communities, as well as Class A neighborhood retail centers and office developments. Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesReal Estate and Construction Referrals increase your chances of interviewing at Van Metre Companies by 2x Continue with Google Continue with Google Fairfax, VA $115,000 - $150,000 2 days ago Senior Director, Hilton Honors Member Experience & Growth Bethesda, MD
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on. $117,700.00 - $157,800.00 1 month ago Director - Market Strategy and Planning - Growth Dulles, VA $140,000.00 - $150,000.00 1 week ago FLEX Director, Market Strategy and PlanningFLEX Director, Marriott Bonvoy Brand Marketing McLean, VA $135,800.00 - $290,550.00 2 weeks ago Bethesda, MD $91,000.00 - $138,000.00 1 month ago Chevy Chase, MD $146,575.00 - $229,600.00 5 days ago FLEX Director, Global Consulting, Digital Bethesda, MD $140,000.00 - $150,000.00 1 week ago Director of Marketing and Communications (Communications Specialist II) Gaithersburg, MD $192,000.00 - $226,000.00 17 hours ago Falls Church, VA $154,815.00 - $263,185.00 2 weeks ago McLean, VA $180,000 - $220,000 1 month ago Director, Project Management - Integrated Marketing & Communications We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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