Electronic Arts (EA)
Director, Battlefield Performance Media
Electronic Arts (EA), Kirkland, Washington, United States, 98034
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Director, Battlefield Performance Media
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Electronic Arts (EA) Join to apply for the
Director, Battlefield Performance Media
role at
Electronic Arts (EA) Description & Requirements
To be considered for an interview, please make sure your application is full in line with the job specs as found below.
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The future of entertainment is interactive, and our Live Services Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
We are looking for a Director, User Acquisition/Performance Media to join the Live Service Marketing Organization. You will report into the Sr. Director Franchise Performance Media, and be directly responsible for growing the Battlefield Franchise.
Responsibilities
Lead a high-performing team of data-driven marketers specializing in user acquisition for Battlefield on PC, console and mobile Seek out performance media solutions to critical business problems to help us grow and achieve our goals Partner with the Brand, product marketing, channel marketing, creative and studio teams on go-to-market strategies Educate and influence senior partners in Studio, Fan Growth, Creative and Publishing to maximize investment returns Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics. Lead ROAS target setting with the Battlefield studio and commercial teams to hit games’ top and bottom line returns. Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection. Change agent for advertising partner roadmaps to better meet business demands Improve strategies to grow and maximize revenue for titles Craft clear data-driven narrative to senior management
Requirements
10+ years’ experience in performance marketing, managing demand generation & the player acquisition funnel across PC, console and mobile games 5+ years of experience in leadership/team manager role Experience managing AAA game media budgets Ownership, accountability & ability to solution complex problems. In-depth understanding of user acquisition algorithms, Measurements, and creative best practices. BA/BS Degree in marketing/finance or equivalent quantitative field Passion/knowledge for video games
Compensation And Benefits
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
British Columbia (depending on location e.g. Vancouver vs. Victoria) *$157,100 - $216,800 CAD California (depending on location e.g. Los Angeles vs. San Francisco) *$178,200 - $269,500 USD Washington (depending on location e.g. Seattle vs. Spokane) *$171,200 - $228,000 USD
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesEntertainment Providers Referrals increase your chances of interviewing at Electronic Arts (EA) by 2x Get notified about new Marketing Director jobs in
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Director, Battlefield Performance Media
role at
Electronic Arts (EA) Join to apply for the
Director, Battlefield Performance Media
role at
Electronic Arts (EA) Description & Requirements
To be considered for an interview, please make sure your application is full in line with the job specs as found below.
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The future of entertainment is interactive, and our Live Services Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
We are looking for a Director, User Acquisition/Performance Media to join the Live Service Marketing Organization. You will report into the Sr. Director Franchise Performance Media, and be directly responsible for growing the Battlefield Franchise.
Responsibilities
Lead a high-performing team of data-driven marketers specializing in user acquisition for Battlefield on PC, console and mobile Seek out performance media solutions to critical business problems to help us grow and achieve our goals Partner with the Brand, product marketing, channel marketing, creative and studio teams on go-to-market strategies Educate and influence senior partners in Studio, Fan Growth, Creative and Publishing to maximize investment returns Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics. Lead ROAS target setting with the Battlefield studio and commercial teams to hit games’ top and bottom line returns. Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection. Change agent for advertising partner roadmaps to better meet business demands Improve strategies to grow and maximize revenue for titles Craft clear data-driven narrative to senior management
Requirements
10+ years’ experience in performance marketing, managing demand generation & the player acquisition funnel across PC, console and mobile games 5+ years of experience in leadership/team manager role Experience managing AAA game media budgets Ownership, accountability & ability to solution complex problems. In-depth understanding of user acquisition algorithms, Measurements, and creative best practices. BA/BS Degree in marketing/finance or equivalent quantitative field Passion/knowledge for video games
Compensation And Benefits
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
British Columbia (depending on location e.g. Vancouver vs. Victoria) *$157,100 - $216,800 CAD California (depending on location e.g. Los Angeles vs. San Francisco) *$178,200 - $269,500 USD Washington (depending on location e.g. Seattle vs. Spokane) *$171,200 - $228,000 USD
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesEntertainment Providers Referrals increase your chances of interviewing at Electronic Arts (EA) by 2x Get notified about new Marketing Director jobs in
Kirkland, WA . Director - Global Digital Marketing & Virtual Experiences Bellevue, WA $217,500.00-$312,685.00 3 days ago Director - Global Digital Marketing & Virtual Experiences Bellevue, WA $217,500.00-$312,685.00 3 days ago Seattle, WA $167,700.00-$251,500.00 2 weeks ago Greater Seattle Area $158,513.00-$210,822.00 3 weeks ago Seattle, WA $150,000.00-$190,000.00 3 weeks ago Director, Marketing Strategy & Planning Global Demand GenerationSenior Director, Global Integrated Campaigns Strategy Seattle, WA $196,800.00-$327,600.00 4 days ago Director of Marketing and Communications Bellevue, WA $115,000.00-$135,000.00 3 days ago Bellevue, WA $213,600.00-$307,050.00 5 days ago Seattle, WA $162,737.00-$307,333.00 4 days ago Kent, WA $94,500.00-$157,500.00 2 weeks ago Director, Global Integrated Campaign Strategy Seattle, WA $177,600.00-$281,100.00 2 weeks ago Seattle, WA $173,500.00-$231,500.00 4 months ago Bellevue, WA $291,000.00-$443,100.00 2 weeks ago Director of Marketing and Communications Bellevue, WA $120,000.00-$150,000.00 1 month ago Director of Marketing And Business Development Bellevue, WA $217,000.00-$301,000.00 3 days ago Senior Marketing Communications Director Auburn, WA $130,000.00-$180,000.00 1 month ago Head of NAMER Marketing Ops, NAMER Customer, Industry and Partner Marketing Seattle, WA $127,600.00-$223,400.00 2 weeks ago Seattle, WA $132,300.00-$178,600.00 2 weeks ago Seattle, WA $236,500.00-$354,700.00 4 months ago Greater Seattle Area $128,500.00-$146,400.00 1 week ago Seattle, WA $200,000.00-$250,000.00 2 months ago Associate Director of Marketing, Digital | Columbia Hospitality Seattle, WA $94,000.00-$99,000.00 5 days ago Senior Director, Global Conversion and CRO Seattle, WA $168,300.00-$278,200.00 2 weeks ago Senior Vice President, Creator Marketing Seattle, WA $128,000.00-$205,000.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr