Digital Marketing Manager

Benefits:

Bonus based on performance

Health insurance

Opportunity for advancement

Flexible schedule

We're a fast-growing, multi-location Allstate agency seeking a seasoned Senior Media Buyer to lead our digital marketing initiatives. Since 2018, we've expanded from a single office to become one of Southern California's top-producing agencies through innovative marketing and exceptional service.

The Role: We're looking for an experienced Senior Media Buyer who can independently develop, implement, and optimize multi-channel digital campaigns from scratch. This role requires both strategic thinking and hands-on technical expertise.

Key Responsibilities:

Develop and execute comprehensive digital marketing strategies

Build and manage campaigns across Google, Meta, and TikTok platforms

Lead web development projects using WordPress

Create and optimize landing pages for maximum conversion

Manage substantial marketing budgets across multiple platforms

Conduct A/B testing and implement data-driven optimizations

Provide strategic recommendations based on performance analytics

Required Experience & Skills:

Minimum 3 years of hands-on experience as a Media Buyer

Proven success building campaigns from scratch on Google, Meta, and TikTok

Advanced knowledge of WordPress and web development

Strong technical background in HTML, CSS, and basic JavaScript

Experience with conversion tracking implementation

Demonstrated success managing large advertising budgets

Advanced analytics and reporting capabilities

Must Have Technical Skills:

Google Ads & Analytics certification

Meta Business Suite expertise

TikTok Ads Manager proficiency

WordPress development and optimization

Landing page design and optimization

Conversion tracking setup and management

What We Offer:

Competitive senior-level salary + performance bonuses

Health benefits

Paid time off

Professional development budget

Career growth opportunities

Dynamic, fast-paced environment

Join our team and drive our digital marketing success to the next level!

The agency staff opportunity is not an employment opportunity directly with Allstate Insurance Co.; but rather employment as a staff member with Allstate Exclusive Agents, who are independent contractors. ® 2021 Allstate Insurance Co.