Marolina Outdoor, Inc.
Digital DTC Marketing Manager
Marolina Outdoor, Inc., Charleston, South Carolina, United States, 29408
4 days ago Be among the first 25 applicants
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PLEASE NOTE THIS IS AN IN-PERSON JOB. CANDIDATES MUST BE IN CHARLESTON, SC OR WILLING TO RELOCATE
The Digital DTC Marketing Manager is responsible for driving the eCommerce business for both Huk and Nomad through high level KPIs including conversions, web traffic, and product go to market. This role is central to our DTC marketing strategy, with hands-on responsibility for go to market planning, paid media, direct to consumer communications, and creative content development in partnership with graphic designers.
The ideal candidate will have a strong track record in driving customer engagement, improving conversion rates, maximizing ROAS, and generating leads that contribute to revenue growth. This role collaborates across eCommerce, marketing, creative, content, and analytics teams to deliver integrated, performance-driven campaigns.
Responsibilities
Production, Management and Analysis of all DTC Communications Develop and manage the ecomm go-to-market calendar Create and implement online product launch plans and in-season activations for web content, paid media and DTC communication Organize content development across digital communications including email, SMS, paid social, and web Seasonal refresh of all automated email campaign flow creative Fully own and manage the customer loyalty program through the Loyalty Lion platform Own the creative briefs for the graphic design and web teams to implement a consistent message for all customer touch points Ensure consistency in voice and messaging across all communication channels Build and refine audience segmentation for message and creative testing for improved ROAS Paid Media and PPC Campaigns Manage the digital agency and support all creative needs for campaign implementation Create and report on campaign performance metrics Write persuasive ad copy and promotional messaging for digital ads Sales & Revenue Growth: Identify and implement marketing strategies to increase online sales, web traffic and conversions Monitor communication trends and develop action plans to address any issues or capitalize on opportunities Team Collaboration: Work closely with cross-functional teams, including marketing, design, and customer service Manage customer support on paid media campaign comments and DMs Manage external agencies including media and affiliate for content updates and calendar planning
Requirements
Bachelor's degree in Marketing, eCommerce or similar 5+ years of experience in DTC marketing - apparel or consumer goods a preference Experience within standarding ecommerce plaforms including but not limited to: Shopify, Klaviyo (or similar), Attentive or PostScripts SMS, Loyalty Lion and AirTable (Figma is a plus) Proven track record of driving online sales growth Excellent analytical skills and the ability to interpret data to make informed decisions Strong organizational and project management skills Exceptional communication and interpersonal skills Must be a self-motivator with the ability to thrive in a fast-paced, dynamic environment
Benefits
Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Life Insurance (Basic, Voluntary & AD&D) Paid Time Off (Vacation, Sick & Public Holidays) Short Term & Long Term Disability Work From Home (once weekly)
Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
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The Digital DTC Marketing Manager is responsible for driving the eCommerce business for both Huk and Nomad through high level KPIs including conversions, web traffic, and product go to market. This role is central to our DTC marketing strategy, with hands-on responsibility for go to market planning, paid media, direct to consumer communications, and creative content development in partnership with graphic designers.
The ideal candidate will have a strong track record in driving customer engagement, improving conversion rates, maximizing ROAS, and generating leads that contribute to revenue growth. This role collaborates across eCommerce, marketing, creative, content, and analytics teams to deliver integrated, performance-driven campaigns.
Responsibilities
Production, Management and Analysis of all DTC Communications Develop and manage the ecomm go-to-market calendar Create and implement online product launch plans and in-season activations for web content, paid media and DTC communication Organize content development across digital communications including email, SMS, paid social, and web Seasonal refresh of all automated email campaign flow creative Fully own and manage the customer loyalty program through the Loyalty Lion platform Own the creative briefs for the graphic design and web teams to implement a consistent message for all customer touch points Ensure consistency in voice and messaging across all communication channels Build and refine audience segmentation for message and creative testing for improved ROAS Paid Media and PPC Campaigns Manage the digital agency and support all creative needs for campaign implementation Create and report on campaign performance metrics Write persuasive ad copy and promotional messaging for digital ads Sales & Revenue Growth: Identify and implement marketing strategies to increase online sales, web traffic and conversions Monitor communication trends and develop action plans to address any issues or capitalize on opportunities Team Collaboration: Work closely with cross-functional teams, including marketing, design, and customer service Manage customer support on paid media campaign comments and DMs Manage external agencies including media and affiliate for content updates and calendar planning
Requirements
Bachelor's degree in Marketing, eCommerce or similar 5+ years of experience in DTC marketing - apparel or consumer goods a preference Experience within standarding ecommerce plaforms including but not limited to: Shopify, Klaviyo (or similar), Attentive or PostScripts SMS, Loyalty Lion and AirTable (Figma is a plus) Proven track record of driving online sales growth Excellent analytical skills and the ability to interpret data to make informed decisions Strong organizational and project management skills Exceptional communication and interpersonal skills Must be a self-motivator with the ability to thrive in a fast-paced, dynamic environment
Benefits
Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Life Insurance (Basic, Voluntary & AD&D) Paid Time Off (Vacation, Sick & Public Holidays) Short Term & Long Term Disability Work From Home (once weekly)
Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Marolina Outdoor, Inc. by 2x Get notified about new Digital Marketing Manager jobs in
Charleston, SC . Charleston, South Carolina Metropolitan Area 3 months ago Charleston, South Carolina Metropolitan Area $70,000.00-$80,000.00 4 days ago UNIV - Marketing Content Manager – College of Health Professions
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Charleston, South Carolina Metropolitan Area 1 week ago Charleston, South Carolina Metropolitan Area 6 days ago Charleston County, SC $70,000.00-$90,000.00 1 month ago UNIV - CRM & Marketing Automation Manager - College of Health Professions
Charleston, SC $47,588.00-$67,817.00 2 weeks ago Charleston, South Carolina Metropolitan Area 23 hours ago Associate Director of MUSC Foundation Events - Health
South Carolina - District Event Marketing Manager
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Clinic Success Manager (Medical Office Manager)
Univ- Student Recruitment Coordinator l - College of Pharmacy
Charleston, SC $39,764.00-$56,670.00 2 weeks ago UNIV-Student Services Manager I-EVPAA Office Of Enrollment Management
Charleston, SC $46,655.00-$66,488.00 1 month ago Store Manager Lucky Brand Charleston LB2623
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr