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The Daily Wire

Senior Paid Media Specialist

The Daily Wire, Nashville, Tennessee, United States, 37247

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Senior Paid Media Specialist

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Senior Paid Media Specialist

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The Daily Wire Get AI-powered advice on this job and more exclusive features. The Daily Wire is looking for a highly motivated Paid Media Specialist to join the Paid Media team! The Senior Paid Media Specialist is responsible for executing biddable media campaigns in buying platform engines such as Google Ads, Meta Ads, etc. This role requires a deep understanding of the unique challenges associated with subscriber acquisition businesses.

Primary Responsibilities

Experienced in running paid advertising campaigns on Meta Ads, Google Ads, Microsoft Ads, Apple Search Ads, X (Twitter) Ads, Snapchat, etc. Track metrics specific to subscriber acquisition success, including CPA, ROAS, CVR, CTR, etc. Ideate creative concepts and use analytics to inform further creative ideation and refreshing Translate findings from platform analyses into campaign improvement Lead testing efforts to assess bidding, creative, and landing page efficacy Assist with reporting for leadership campaign optimization schedule and tracking system Stay on top of industry standards and trends

Experience & Requirements

1-3 years of experience in paid media campaign execution In-depth knowledge of paid media strategy: Bid-based buying platforms, Forecasting and opportunity/gap analysis, Staying on top of new paid trends and products, Research tools/competitive analysis, Budget/pacing and billing In-depth understanding of algorithmic buying strategies and optimization practice Possess a strong understanding of cross-channel paid media opportunities (social, video, search, display, CTV) and the ability to justify unique media mixes Strong familiarity with Microsoft Excel and Google Sheets

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Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!

CALIFORNIA APPLICANT PRIVACY NOTICE Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing, Public Relations, and Writing/Editing Industries Media Production Referrals increase your chances of interviewing at The Daily Wire by 2x Get notified about new Senior Media Specialist jobs in

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