Blancco Technology Group
Digital Marketing Manager Demand Generation
Blancco Technology Group, Woburn, Massachusetts, us, 01813
Digital Marketing Manager Demand Generation
Join to apply for the
Digital Marketing Manager Demand Generation
role at
Blancco Technology Group Digital Marketing Manager Demand Generation
Join to apply for the
Digital Marketing Manager Demand Generation
role at
Blancco Technology Group Direct message the job poster from Blancco Technology Group Global Talent Acquisition Manager (Director of First Impressions ) and Diversity & Inclusion Advocate.
Digital Marketing Manager Demand Generation Join a world-class Marketing team at Blancco! As the Digital Marketing Manager, you will be instrumental in defining, managing, and optimizing Blanccos digital user experience and lead acquisition strategy. In this role, you will oversee the development, execution, and analysis of digital platforms and activities to increase brand awareness and convert web visitors into free trials and qualified leads for the business through SEO, SEM, and web experience. What Youll Do Manage and oversee the Blancco.com websites, including Blancco.com and our other associated web properties Analyze and report on user behavior data such as website traffic, user flows, and heatmaps to understand user interactions, identify pain points, and optimize experience Develop and review A/B and multivariate tests to optimize website elements, landing pages, forms, and other key conversion points Identify and recommend strategies to improve the effectiveness of marketing campaigns in collaboration with the greater Marketing team and web agency Create, analyze, and optimize lead acquisition channels to drive quality conversions into MQLs and pipeline Identify and work with team members and external agency partners to implement tactics to improve traffic acquisition via organic, AI-based and paid strategies What Were Looking For Experience with Google Analytics is a requirement Proven technical experience with HubSpot and Salesforce or other MAP/CRM tools Proven technical experience with WordPress or other CMS Proficiency in CRM software, data analysis, and campaign management Strong analytical and problem-solving skills Previously worked within the SaaS industry is a bonus Experience with 6sense is a bonus Highly coachable with a strong desire to learn and grow. A deep understanding of user behavior Ability to manage multiple tasks and prioritize effectively. High energy, competitive spirit, and a strong sense of urgency to hit goals. BA/BS degree or relevant experience. Why Join Blancco? Be part of a world-class Marketing team that is focused on revenue growth and biased towards action. Work in a flexible, hybrid schedule with the opportunity to be part of a global team. Competitive compensation, ongoing training, and opportunities for career growth. A culture that values teamwork, continuous improvement, and celebrating success If youre ready to be part of an exciting, growing team, wed love to hear from you! ** At Blancco, we manage all of our recruitment in-house and therefore do not engage with external recruitment agencies. We appreciate your interest and understanding. ** Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing Industries
Software Development Referrals increase your chances of interviewing at Blancco Technology Group by 2x Sign in to set job alerts for Digital Marketing Manager roles.
Cambridge, MA $176,000.00-$282,000.00 3 days ago Boston, MA $160,000.00-$215,000.00 5 months ago Waltham, MA $171,000.00-$235,000.00 2 weeks ago Lexington, MA $153,600.00-$241,340.00 5 days ago Newtonville, MA $180,000.00-$200,000.00 1 month ago Haverhill, MA $95,000.00-$110,000.00 5 days ago Director, Social Media & Influencer Marketing Strategy, Boston, MA
Boston, MA $123,750.00-$200,000.00 2 weeks ago Newton Centre, MA $130,000.00-$135,000.00 1 month ago Lexington, MA $153,600.00-$241,340.00 4 weeks ago Strategic Marketing Senior Manager Cordant Solutions & IET Digital
Boston, MA $120,000.00-$130,000.00 3 weeks ago Sr Director, Marketing (LATAM) - Shark Beauty
Westwood, MA $165,000.00-$180,000.00 2 weeks ago Senior Director, Marketing and Client Engagement
Waltham, MA $253,000.00-$300,000.00 3 weeks ago Business Director (Digital Marketing Agency)
Director of Marketing, Brand, and Communications
Cambridge, MA $147,000.00-$212,333.33 6 days ago Boston, MA $100,000.00-$150,000.00 1 month ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Join to apply for the
Digital Marketing Manager Demand Generation
role at
Blancco Technology Group Digital Marketing Manager Demand Generation
Join to apply for the
Digital Marketing Manager Demand Generation
role at
Blancco Technology Group Direct message the job poster from Blancco Technology Group Global Talent Acquisition Manager (Director of First Impressions ) and Diversity & Inclusion Advocate.
Digital Marketing Manager Demand Generation Join a world-class Marketing team at Blancco! As the Digital Marketing Manager, you will be instrumental in defining, managing, and optimizing Blanccos digital user experience and lead acquisition strategy. In this role, you will oversee the development, execution, and analysis of digital platforms and activities to increase brand awareness and convert web visitors into free trials and qualified leads for the business through SEO, SEM, and web experience. What Youll Do Manage and oversee the Blancco.com websites, including Blancco.com and our other associated web properties Analyze and report on user behavior data such as website traffic, user flows, and heatmaps to understand user interactions, identify pain points, and optimize experience Develop and review A/B and multivariate tests to optimize website elements, landing pages, forms, and other key conversion points Identify and recommend strategies to improve the effectiveness of marketing campaigns in collaboration with the greater Marketing team and web agency Create, analyze, and optimize lead acquisition channels to drive quality conversions into MQLs and pipeline Identify and work with team members and external agency partners to implement tactics to improve traffic acquisition via organic, AI-based and paid strategies What Were Looking For Experience with Google Analytics is a requirement Proven technical experience with HubSpot and Salesforce or other MAP/CRM tools Proven technical experience with WordPress or other CMS Proficiency in CRM software, data analysis, and campaign management Strong analytical and problem-solving skills Previously worked within the SaaS industry is a bonus Experience with 6sense is a bonus Highly coachable with a strong desire to learn and grow. A deep understanding of user behavior Ability to manage multiple tasks and prioritize effectively. High energy, competitive spirit, and a strong sense of urgency to hit goals. BA/BS degree or relevant experience. Why Join Blancco? Be part of a world-class Marketing team that is focused on revenue growth and biased towards action. Work in a flexible, hybrid schedule with the opportunity to be part of a global team. Competitive compensation, ongoing training, and opportunities for career growth. A culture that values teamwork, continuous improvement, and celebrating success If youre ready to be part of an exciting, growing team, wed love to hear from you! ** At Blancco, we manage all of our recruitment in-house and therefore do not engage with external recruitment agencies. We appreciate your interest and understanding. ** Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing Industries
Software Development Referrals increase your chances of interviewing at Blancco Technology Group by 2x Sign in to set job alerts for Digital Marketing Manager roles.
Cambridge, MA $176,000.00-$282,000.00 3 days ago Boston, MA $160,000.00-$215,000.00 5 months ago Waltham, MA $171,000.00-$235,000.00 2 weeks ago Lexington, MA $153,600.00-$241,340.00 5 days ago Newtonville, MA $180,000.00-$200,000.00 1 month ago Haverhill, MA $95,000.00-$110,000.00 5 days ago Director, Social Media & Influencer Marketing Strategy, Boston, MA
Boston, MA $123,750.00-$200,000.00 2 weeks ago Newton Centre, MA $130,000.00-$135,000.00 1 month ago Lexington, MA $153,600.00-$241,340.00 4 weeks ago Strategic Marketing Senior Manager Cordant Solutions & IET Digital
Boston, MA $120,000.00-$130,000.00 3 weeks ago Sr Director, Marketing (LATAM) - Shark Beauty
Westwood, MA $165,000.00-$180,000.00 2 weeks ago Senior Director, Marketing and Client Engagement
Waltham, MA $253,000.00-$300,000.00 3 weeks ago Business Director (Digital Marketing Agency)
Director of Marketing, Brand, and Communications
Cambridge, MA $147,000.00-$212,333.33 6 days ago Boston, MA $100,000.00-$150,000.00 1 month ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr