Ninjakitchen
Sr Brand Manager, Skincare - Shark Beauty
New York, New York, United States About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world . Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.
The Senior Brand Manager, Shark Beauty role will be responsible for driving the global growth of the Shark Beauty Hair portfolio through breakthrough innovation. In this role, you will develop category innovation pipeline, from concept development to execution and will lead cross functional teams through the commercialization process. The Senior Brand Manager, Shark Beauty will help to drive consistency in voice, tone and message across all channels (i.e., Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.). The Senior Brand Manager, Shark Beauty will contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence of execution in market to deliver upon category goals.
Here are some of the EXCITING things you’ll get to do: Be the category expert: understand price, positioning, competitive landscape and market needs Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets Working with the Product Development, Creative Services and Sales team to develop worldwide go-to-market plans Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising Support development and implementation of best practices and processes across all consumer touchpoints Manage and develop Associate Brand Managers / Brand Managers ATTRIBUTES & SKILLS: Minimum of 7+ years of prior Marketing experience required, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution Minimum 5 years of prior experience in Consumer-Packaged Goods, Beauty preferred Experience leveraging consumer insights to develop effective marketing programs and campaigns Experience in creative strategy development, advertising and launching new products Degree in Marketing or related field, or equivalent, MBA preferred Salary and Other Compensation:
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. Pay Range $115,000 - $175,000 USD Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining what’s possible.
When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.
To gether, we won’t just launch products—
we’ll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture ataccommodations@sharkninja.com Create a Job Alert Interested in building your career at SharkNinja? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Are you legally authorized to work in the United States? * Select... Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)? * Select... Are you comfortable to be in the office specified on the job description, 3 days a week? * Select... What is your current company? * Are you subject to any noncompete nondisclosure/confidentiality agreement? * Select... I would like to receive updates from a recruiter about this job via SMS. * Select... How did you hear about us? * Select... You can choose to receive recruitment marketing communications from us, including updates on job opportunities, career advice, and recruitment events. Select yes if you wish to receive email communications from our recruitment team. You can update your preferences or withdraw consent at any time. To learn more about how we handle your personal data including your rights, and how to opt out of marketing please visit ouhttps://sharkninja.com/candidate-privacy-notice/ * Select... U.S. Standard Demographic Questions
At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace. We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record. How will we use the data? None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process. The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion. You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select... Are you a veteran or active member of the United States Armed Forces? Select...
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New York, New York, United States About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world . Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.
The Senior Brand Manager, Shark Beauty role will be responsible for driving the global growth of the Shark Beauty Hair portfolio through breakthrough innovation. In this role, you will develop category innovation pipeline, from concept development to execution and will lead cross functional teams through the commercialization process. The Senior Brand Manager, Shark Beauty will help to drive consistency in voice, tone and message across all channels (i.e., Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.). The Senior Brand Manager, Shark Beauty will contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence of execution in market to deliver upon category goals.
Here are some of the EXCITING things you’ll get to do: Be the category expert: understand price, positioning, competitive landscape and market needs Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets Working with the Product Development, Creative Services and Sales team to develop worldwide go-to-market plans Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising Support development and implementation of best practices and processes across all consumer touchpoints Manage and develop Associate Brand Managers / Brand Managers ATTRIBUTES & SKILLS: Minimum of 7+ years of prior Marketing experience required, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution Minimum 5 years of prior experience in Consumer-Packaged Goods, Beauty preferred Experience leveraging consumer insights to develop effective marketing programs and campaigns Experience in creative strategy development, advertising and launching new products Degree in Marketing or related field, or equivalent, MBA preferred Salary and Other Compensation:
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. Pay Range $115,000 - $175,000 USD Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining what’s possible.
When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.
To gether, we won’t just launch products—
we’ll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture ataccommodations@sharkninja.com Create a Job Alert Interested in building your career at SharkNinja? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Are you legally authorized to work in the United States? * Select... Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)? * Select... Are you comfortable to be in the office specified on the job description, 3 days a week? * Select... What is your current company? * Are you subject to any noncompete nondisclosure/confidentiality agreement? * Select... I would like to receive updates from a recruiter about this job via SMS. * Select... How did you hear about us? * Select... You can choose to receive recruitment marketing communications from us, including updates on job opportunities, career advice, and recruitment events. Select yes if you wish to receive email communications from our recruitment team. You can update your preferences or withdraw consent at any time. To learn more about how we handle your personal data including your rights, and how to opt out of marketing please visit ouhttps://sharkninja.com/candidate-privacy-notice/ * Select... U.S. Standard Demographic Questions
At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace. We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record. How will we use the data? None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process. The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion. You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select... Are you a veteran or active member of the United States Armed Forces? Select...
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