Cvent
Senior Director/Director, Demand Generation
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Senior Director/Director, Demand Generation
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Cvent Senior Director/Director, Demand Generation
Join to apply for the
Senior Director/Director, Demand Generation
role at
Cvent Overview
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection. Overview
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.
The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.
Cvent is looking for a strategic and results-driven Senior Director/Director of Customer Expansion to lead Demand Generation initiatives focused on driving net new booked revenue within our Commercial and Enterprise customer base. This role is responsible for cross-sell, upsell, and new buying center penetration, developing integrated programs that grow our footprint across Cvent’s extensive product suite.
This role sits within the Demand Generation team and partners closely with Sales, Customer Success, Field Marketing, Product Marketing, and Digital to design campaigns that convert customer engagement into pipeline and closed-won business.
In This Role, You Will
Own the customer expansion strategy across Commercial and Enterprise accounts in North America, driving net new booked revenue through cross-sell, upsell, and whitespace engagement Build integrated, multi-channel campaigns; including digital, email, webinars, and sales-supported outreach that align with customer needs and key business moments Identify and prioritize opportunities using tools like 6sense, Salesforce, and product usage signals, with a focus on uncovering and engaging new buying centers Partner with Sales and Customer Success to align on account plans and campaign execution strategies Collaborate with Product Marketing and Vertical Marketing to develop relevant messaging, offers, and content tailored to specific customer segments and industries Track and report on key KPIs: expansion pipeline, sourced revenue, campaign performance, and conversion rates across the funnel Continuously test and optimize programs based on performance, feedback, and evolving customer needs
Here's What You Need
10+ years of B2B marketing experience with a strong background in demand generation, customer marketing, or account-based marketing (ABM) Experience building revenue-driving programs for existing customers, including cross-sell, upsell, and adoption-focused initiatives Proficiency with marketing tools such as Marketo or Eloqua, Salesforce, and ABM/intent platforms like 6sense Strong collaboration skills with a proven ability to influence Sales, Customer Success, and Product Marketing partners Experience targeting both commercial and enterprise segments, with understanding of complex buying cycles and multi-threaded sales processes Analytical mindset with experience using data to drive prioritization and program optimization Exceptional project management, communication, and stakeholder alignment skills Bachelor's degree required
Physical Demands
W e are not able to offer sponsorship for this position Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing Industries Software Development Referrals increase your chances of interviewing at Cvent by 2x Sign in to set job alerts for “Senior Director of Marketing” roles.
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Join to apply for the
Senior Director/Director, Demand Generation
role at
Cvent Senior Director/Director, Demand Generation
Join to apply for the
Senior Director/Director, Demand Generation
role at
Cvent Overview
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection. Overview
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.
The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.
Cvent is looking for a strategic and results-driven Senior Director/Director of Customer Expansion to lead Demand Generation initiatives focused on driving net new booked revenue within our Commercial and Enterprise customer base. This role is responsible for cross-sell, upsell, and new buying center penetration, developing integrated programs that grow our footprint across Cvent’s extensive product suite.
This role sits within the Demand Generation team and partners closely with Sales, Customer Success, Field Marketing, Product Marketing, and Digital to design campaigns that convert customer engagement into pipeline and closed-won business.
In This Role, You Will
Own the customer expansion strategy across Commercial and Enterprise accounts in North America, driving net new booked revenue through cross-sell, upsell, and whitespace engagement Build integrated, multi-channel campaigns; including digital, email, webinars, and sales-supported outreach that align with customer needs and key business moments Identify and prioritize opportunities using tools like 6sense, Salesforce, and product usage signals, with a focus on uncovering and engaging new buying centers Partner with Sales and Customer Success to align on account plans and campaign execution strategies Collaborate with Product Marketing and Vertical Marketing to develop relevant messaging, offers, and content tailored to specific customer segments and industries Track and report on key KPIs: expansion pipeline, sourced revenue, campaign performance, and conversion rates across the funnel Continuously test and optimize programs based on performance, feedback, and evolving customer needs
Here's What You Need
10+ years of B2B marketing experience with a strong background in demand generation, customer marketing, or account-based marketing (ABM) Experience building revenue-driving programs for existing customers, including cross-sell, upsell, and adoption-focused initiatives Proficiency with marketing tools such as Marketo or Eloqua, Salesforce, and ABM/intent platforms like 6sense Strong collaboration skills with a proven ability to influence Sales, Customer Success, and Product Marketing partners Experience targeting both commercial and enterprise segments, with understanding of complex buying cycles and multi-threaded sales processes Analytical mindset with experience using data to drive prioritization and program optimization Exceptional project management, communication, and stakeholder alignment skills Bachelor's degree required
Physical Demands
W e are not able to offer sponsorship for this position Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Marketing Industries Software Development Referrals increase your chances of interviewing at Cvent by 2x Sign in to set job alerts for “Senior Director of Marketing” roles.
Director of Marketing and Communications
Arlington, VA $150,000.00-$175,000.00 1 week ago Brand Marketing & Communications Director
Broadlands, VA $130,000.00-$175,000.00 2 weeks ago Washington, DC $100,000.00-$125,000.00 2 weeks ago Washington, DC $150,000.00-$200,000.00 19 hours ago Director, Innovation & Brand Development
Bethesda, MD $143,100.00-$235,200.00 6 days ago Director, International Marketing and Distribution
North Bethesda, MD $160,546.00-$188,641.00 3 weeks ago Senior Director, Marketing and Engagement - Ranger Rick Brands
Reston, VA $100,000.00-$120,000.00 6 days ago Washington, DC $227,000.00-$296,000.00 6 days ago Washington, DC $200,000.00-$230,000.00 3 weeks ago Director of Proposal Management & Marketing
Vice President of Marketing And Business Development
Washington DC-Baltimore Area $150,000.00-$175,000.00 1 week ago Lifecycle Marketing Director / Senior Manager
Washington DC-Baltimore Area $120,000.00-$160,000.00 4 days ago Senior Director Category Management Marketing
Bethesda, MD $147,000.00-$216,200.00 4 days ago FLEX Director, Marriott Bonvoy Brand Marketing
Vice President, Marketing and Communications (Hybrid in D.C. HQ)
Washington, DC $165,000.00-$190,000.00 1 week ago Senior Director, Marketing & Communications
Gaithersburg, MD $212,815.00-$319,313.00 6 days ago Washington, DC $120,000.00-$140,000.00 2 weeks ago Bethesda, MD $117,700.00-$157,800.00 2 months ago Director - Market Strategy and Planning - Growth
Bethesda, MD $125,600.00-$171,100.00 5 hours ago Washington DC-Baltimore Area $248,000.00-$396,750.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr