Nashville Public Radio
Must Haves For Candidates:
12+ years of total marketing experience , with
at least 3 years focused specifically on the foodservice channel
(restaurant, institutional, or similar B2B food sectors). If you don’t have foodservice experience, this role is not a fit. Experience in
both a large organization and a smaller, more entrepreneurial company . We’re looking for someone who knows how to scale and adapt—not just one or the other. Ability to be
on-site in Glen Mills, PA at least 3 days per week . This is a hybrid role, not remote. A
hands-on, collaborative leadership style —you’ll be in the work, not just directing it. A strong track record in
both communications (brand, PR, messaging)
and
innovation (product development, positioning, go-to-market) . Why You'll Want To Join: A B2B brand with a B2C soul
– We speak directly, boldly, and creatively. If you’ve always wanted to bring a consumer-style voice to a professional audience, this is your stage. Rooted but not stuck
– We’ve got history, reputation, and staying power—but we’re not afraid to evolve. We’re growing fast
– The segment is expanding, and so are we. You’ll help shape what comes next. Innovation isn’t lip service
– We’re serious about new thinking, and there’s real support to back it. This role has the visibility and influence to make big moves across channel and within the existing product set. About Golden Waffles: Headquartered in Glen Mills, Pennsylvania, Golden Waffles is the largest supplier of waffle irons and waffle mix to the hospitality and foodservice industry. The Company provides a comprehensive turnkey waffle program consisting of mixes, toppings, and flavorings along with waffle iron equipment and related maintenance to over 40,000 customer locations throughout North America and the rest of the world. The Company's renowned irons and mixes have been used in leading restaurants, hotels, colleges, corporate environments, and theme parks for over 85 years. As a complete B2B2C solution provider for the waffle category, the Company enables customers the ability to offer their guests a consistently high-quality, delicious product at high margins without the typical obstacles associated with serving waffles. Golden Waffles’ well-established geographic footprint provides coast to coast coverage in the U.S. and a global distribution partner network that can service customers across the U.S. and in ~45 countries. Golden Waffles employs ~270 associates with a geographically dispersed route delivery team of ~115. Over 80 distribution centers are located across the United States along with a waffle iron manufacturing and refurbishment center in South Bend, Indiana to ensure prompt distribution to all customers. Role Purpose: Reporting directly to the CEO, the Vice President of Marketing at Golden Waffles leads the development and execution of the company’s brand strategy, marketing vision, and innovation roadmap. This leader is responsible for strengthening the Golden brand and shaping how the company shows up in the market, through both its products and the stories it tells. The Vice President of Marketing serves as a key member of the leadership team and collaborates cross-functionally with Sales, Distribution, R&D, and Finance to ensure marketing efforts are fully aligned with company-wide goals. This role is responsible for setting the strategic direction for the brand while also rolling up their sleeves to drive day-to-day execution—striking a critical balance between high-level planning and hands-on action. This individual will move quickly, operating with the urgency and agility required in a middle-market environment. They will be part of an executive team that values decisive action and fast execution, and must be comfortable making informed decisions at speed. This leader will set and implement annual marketing and branding plans rooted in consumer insights and data, unlocking growth opportunities and ensuring alignment with evolving market dynamics. Role Outcomes: First 12 Months: Activate the rebrand:
Build upon the 2024 rebrand byimplementing a cohesive brand voice and personality across all marketing channels, allowing the company to have a B2C feel for a B2B audience. Support international rollout:
Adapt brand assets and messaging for key international markets as part of global rebrand activation. Drive innovation launch readiness:
Implement a stage-gate process and lead marketing execution for launches such as the 90-second waffle and savory formats. Enhance sales enablement:
Build insight-driven customer pitch tools and partner closely with sales to tailor messaging by channel (e.g., C-store, QSR, college/university, beyond the legacy hospitality-aimed materials). Develop customer-facing campaigns:
Initiate targeted campaigns that help drive entry into accounts like Popeyes, KFC, and other relevant concepts. Become a value-add partner to the growth team within customer presentations. Build foundational marketing systems:
Stand up internal communications, a regular newsletter, and KPI tracking for brand and innovation performance. Long-Term Goals: Expand brand awareness and penetration beyond core channels:
Increase visibility and relevance in underpenetrated segments such as C-store and QSR, as well as other non-traditional foodservice platforms. Commercialize major innovations and build content calendar:
Launch scalable new platforms—such as savory applications and extended-hold mixes—supported by a forward-looking content calendar aligned to product drops, seasonal moments, and customer needs. Drive consistent, insight-led LTOs:
Develop and execute limited-time offerings that generate incremental sales, particularly during peak travel periods and promotional windows. Fuel account growth through marketing:
Deploy co-marketing programs and targeted messaging to drive penetration in strategic national accounts. Institutionalize insights:
Build a repeatable process for using consumer and operator insights to guide brand strategy and innovation. Elevate the team:
Continue building and developing the marketing team by enhancing cross-functional collaboration, upskilling in key areas, and ensuring strong alignment with commercial goals. Role Accountabilities: Brand Strategy & Marketing Execution Manage and govern overall brand positioning, campaigns, standards, and guidelines to ensure consistent brand expression across all consumer touchpoints. Develop and execute annual marketing plans and campaigns using traditional and digital tactics to drive brand and product awareness, channel growth, and customer engagement. Partner with the Chief Growth Officer and commercial teams to develop selling tools and create sales support materials, including presentations, launch collateral, sales sheets, sell stories, talk tracks, and trade show assets. Develop and manage the annual marketing budget, track performance against targets, and optimize spend for maximum ROI. Establish key performance indicators to measure revenue impact and regularly report progress to the Executive team. Collaborate cross-functionally to address cost and margin contribution issues. Product Innovation Design and implement a structured stage-gate process for product development and innovation, ensuring alignment with brand strategy and business objectives. Conduct regular assessments of the product portfolio to identify opportunities for optimization, enhancement, or repositioning in response to market dynamics and consumer needs. Collaborate with Sales and Distribution to gather customer feedback, analyze product performance, and assess competitive positioning. Consumer Insights & Data-Driven Marketing Analyze market trends and translate data into actionable insights to inform strategy and innovation priorities. Lead the use of market data tools (e.g., DataEssentials, Technomic) to generate brand-specific and industry insights that drive business decisions. Conduct in-depth market analysis, including consumer trends, competitor benchmarking, and market gap assessments to identify growth opportunities. Prepare and deliver presentations to internal stakeholders (Sales, Executive Leadership, Board) and external audiences (customers, partners) as needed. Digital Marketing & Content Development Oversee the Creative team to develop best-in-class brand assets and content that drive brand affinity and purchase intent. Partner with the Director of Marketing to manage all digital channels and assets, including the website, SEO, B2B email campaigns, social media, and content marketing. Oversee creation and distribution of content such as press releases, website copy, email campaigns, and multimedia assets to support brand-building and lead generation. Provide strategic direction to agencies, ensuring that all work aligns with brand guidelines, positioning, and business objectives. Leadership & Collaboration Build, mentor, and develop a high-performing marketing team. Work cross-functionally with Distribution, Sales, R&D, Finance teams to ensure alignment on business objectives. Serve as a key thought leader within the executive team, providing strategic input on brand growth, category expansion, and consumer engagement. Reporting Structure: Reports To:
Chief Executive Officer
#J-18808-Ljbffr
at least 3 years focused specifically on the foodservice channel
(restaurant, institutional, or similar B2B food sectors). If you don’t have foodservice experience, this role is not a fit. Experience in
both a large organization and a smaller, more entrepreneurial company . We’re looking for someone who knows how to scale and adapt—not just one or the other. Ability to be
on-site in Glen Mills, PA at least 3 days per week . This is a hybrid role, not remote. A
hands-on, collaborative leadership style —you’ll be in the work, not just directing it. A strong track record in
both communications (brand, PR, messaging)
and
innovation (product development, positioning, go-to-market) . Why You'll Want To Join: A B2B brand with a B2C soul
– We speak directly, boldly, and creatively. If you’ve always wanted to bring a consumer-style voice to a professional audience, this is your stage. Rooted but not stuck
– We’ve got history, reputation, and staying power—but we’re not afraid to evolve. We’re growing fast
– The segment is expanding, and so are we. You’ll help shape what comes next. Innovation isn’t lip service
– We’re serious about new thinking, and there’s real support to back it. This role has the visibility and influence to make big moves across channel and within the existing product set. About Golden Waffles: Headquartered in Glen Mills, Pennsylvania, Golden Waffles is the largest supplier of waffle irons and waffle mix to the hospitality and foodservice industry. The Company provides a comprehensive turnkey waffle program consisting of mixes, toppings, and flavorings along with waffle iron equipment and related maintenance to over 40,000 customer locations throughout North America and the rest of the world. The Company's renowned irons and mixes have been used in leading restaurants, hotels, colleges, corporate environments, and theme parks for over 85 years. As a complete B2B2C solution provider for the waffle category, the Company enables customers the ability to offer their guests a consistently high-quality, delicious product at high margins without the typical obstacles associated with serving waffles. Golden Waffles’ well-established geographic footprint provides coast to coast coverage in the U.S. and a global distribution partner network that can service customers across the U.S. and in ~45 countries. Golden Waffles employs ~270 associates with a geographically dispersed route delivery team of ~115. Over 80 distribution centers are located across the United States along with a waffle iron manufacturing and refurbishment center in South Bend, Indiana to ensure prompt distribution to all customers. Role Purpose: Reporting directly to the CEO, the Vice President of Marketing at Golden Waffles leads the development and execution of the company’s brand strategy, marketing vision, and innovation roadmap. This leader is responsible for strengthening the Golden brand and shaping how the company shows up in the market, through both its products and the stories it tells. The Vice President of Marketing serves as a key member of the leadership team and collaborates cross-functionally with Sales, Distribution, R&D, and Finance to ensure marketing efforts are fully aligned with company-wide goals. This role is responsible for setting the strategic direction for the brand while also rolling up their sleeves to drive day-to-day execution—striking a critical balance between high-level planning and hands-on action. This individual will move quickly, operating with the urgency and agility required in a middle-market environment. They will be part of an executive team that values decisive action and fast execution, and must be comfortable making informed decisions at speed. This leader will set and implement annual marketing and branding plans rooted in consumer insights and data, unlocking growth opportunities and ensuring alignment with evolving market dynamics. Role Outcomes: First 12 Months: Activate the rebrand:
Build upon the 2024 rebrand byimplementing a cohesive brand voice and personality across all marketing channels, allowing the company to have a B2C feel for a B2B audience. Support international rollout:
Adapt brand assets and messaging for key international markets as part of global rebrand activation. Drive innovation launch readiness:
Implement a stage-gate process and lead marketing execution for launches such as the 90-second waffle and savory formats. Enhance sales enablement:
Build insight-driven customer pitch tools and partner closely with sales to tailor messaging by channel (e.g., C-store, QSR, college/university, beyond the legacy hospitality-aimed materials). Develop customer-facing campaigns:
Initiate targeted campaigns that help drive entry into accounts like Popeyes, KFC, and other relevant concepts. Become a value-add partner to the growth team within customer presentations. Build foundational marketing systems:
Stand up internal communications, a regular newsletter, and KPI tracking for brand and innovation performance. Long-Term Goals: Expand brand awareness and penetration beyond core channels:
Increase visibility and relevance in underpenetrated segments such as C-store and QSR, as well as other non-traditional foodservice platforms. Commercialize major innovations and build content calendar:
Launch scalable new platforms—such as savory applications and extended-hold mixes—supported by a forward-looking content calendar aligned to product drops, seasonal moments, and customer needs. Drive consistent, insight-led LTOs:
Develop and execute limited-time offerings that generate incremental sales, particularly during peak travel periods and promotional windows. Fuel account growth through marketing:
Deploy co-marketing programs and targeted messaging to drive penetration in strategic national accounts. Institutionalize insights:
Build a repeatable process for using consumer and operator insights to guide brand strategy and innovation. Elevate the team:
Continue building and developing the marketing team by enhancing cross-functional collaboration, upskilling in key areas, and ensuring strong alignment with commercial goals. Role Accountabilities: Brand Strategy & Marketing Execution Manage and govern overall brand positioning, campaigns, standards, and guidelines to ensure consistent brand expression across all consumer touchpoints. Develop and execute annual marketing plans and campaigns using traditional and digital tactics to drive brand and product awareness, channel growth, and customer engagement. Partner with the Chief Growth Officer and commercial teams to develop selling tools and create sales support materials, including presentations, launch collateral, sales sheets, sell stories, talk tracks, and trade show assets. Develop and manage the annual marketing budget, track performance against targets, and optimize spend for maximum ROI. Establish key performance indicators to measure revenue impact and regularly report progress to the Executive team. Collaborate cross-functionally to address cost and margin contribution issues. Product Innovation Design and implement a structured stage-gate process for product development and innovation, ensuring alignment with brand strategy and business objectives. Conduct regular assessments of the product portfolio to identify opportunities for optimization, enhancement, or repositioning in response to market dynamics and consumer needs. Collaborate with Sales and Distribution to gather customer feedback, analyze product performance, and assess competitive positioning. Consumer Insights & Data-Driven Marketing Analyze market trends and translate data into actionable insights to inform strategy and innovation priorities. Lead the use of market data tools (e.g., DataEssentials, Technomic) to generate brand-specific and industry insights that drive business decisions. Conduct in-depth market analysis, including consumer trends, competitor benchmarking, and market gap assessments to identify growth opportunities. Prepare and deliver presentations to internal stakeholders (Sales, Executive Leadership, Board) and external audiences (customers, partners) as needed. Digital Marketing & Content Development Oversee the Creative team to develop best-in-class brand assets and content that drive brand affinity and purchase intent. Partner with the Director of Marketing to manage all digital channels and assets, including the website, SEO, B2B email campaigns, social media, and content marketing. Oversee creation and distribution of content such as press releases, website copy, email campaigns, and multimedia assets to support brand-building and lead generation. Provide strategic direction to agencies, ensuring that all work aligns with brand guidelines, positioning, and business objectives. Leadership & Collaboration Build, mentor, and develop a high-performing marketing team. Work cross-functionally with Distribution, Sales, R&D, Finance teams to ensure alignment on business objectives. Serve as a key thought leader within the executive team, providing strategic input on brand growth, category expansion, and consumer engagement. Reporting Structure: Reports To:
Chief Executive Officer
#J-18808-Ljbffr