Social Media Marketing Manager

Key Responsibilities 1. Social Platform Operations & Content Management Build and manage brand accounts on major U.S. social platforms (TikTok, Instagram, YouTube, etc.), ensuring consistent voice and visual identity across channels Own the content calendar and publishing schedule; drive content frequency and consistency with timely, relevant posts tailored to each platform Create and manage high-impact visual and video content that sparks user engagement and aligns with platform best practices 2. Topic Development & Campaign Planning Monitor social trends, cultural moments, and platform algorithms to ideate content hooks and campaign angles Plan and execute viral content themes (e.g., wellness trends, health challenges, product education) to increase impressions, saves, and shares Collaborate with creator/affiliate teams to build full-funnel communication loops (e.g., creator seeding → official amplification → UGC challenge) 3. Community Engagement & Interaction Monitor and respond to comments and DMs to enhance community engagement, address user concerns, and maintain brand voice consistency Activate conversations that grow meaningful engagement (likes, comments, shares), foster audience trust, and drive conversion intent 4. Content Performance Analysis & Reporting Track and analyze post-level performance (views, CTR, engagement rate), fan base growth, and content-driven conversions (social-to-site UVs, orders, GMV contribution) Produce weekly and monthly recap reports with insights, benchmarking TikTok & Reels virality (e.g., # of videos with 50K+/100K+ views) Optimize content strategy based on A/B testing results, scroll behavior, and platform analytics feedback Qualifications & Requirements Must-Have 2+ years of hands-on experience in social media marketing, ideally for a DTC brand in health, wellness, or consumer goods Strong familiarity with TikTok, Instagram, and YouTube content formats, trends, and algorithm dynamics in the U.S. market Proven ability to grow social accounts (e.g., past success with 10K+ fan growth or 100K+ view content), drive interactions, and link content to sales performance Strong copywriting and storytelling skills tailored to different platforms and consumer segments Experience using tools like Meta Business Suite, TikTok Creator Center, or Sprout Social to manage publishing and analyze performance Nice-to-Have Background in community building or creator collaboration to amplify brand reach Bilingual in English and Mandarin or Spanish Familiarity with U.S. health & supplement trends and ability to translate product attributes into compelling social narratives

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