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BioSpace

Digital Lab Associate Director, Banner Ad Team Lead

BioSpace, Florham Park, New Jersey, us, 07932

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Digital Lab Associate Director, Banner Ad Team Lead

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Digital Lab Associate Director, Banner Ad Team Lead

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BioSpace Digital Lab Associate Director, Banner Ad Team Lead

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Digital Lab Associate Director, Banner Ad Team Lead

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BioSpace Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok. Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.

Job Description

The

Digital Lab Associate Director, Banner Ad Team Lead

is part of the Digital Lab Channel Platforms & Content Optimization team and will be responsible for onboarding, training, and leading a team of banner specialists who create and route banners for Media campaign placement for HCP and Consumer use.

Responsibilities Include

Onboard, train and lead high performing team of banner specialists who are responsible for iterative banner creation, management and oversight, confirming requirements with brand marketing, creating banners, routing through the material review process for approval, sharing project plans and project status reports, conduct status meetings, follow up / communicate with all stakeholders to ensure on-time, flawless execution. Support needs and delivery plans with team members to drive effective end-to-end planning and flawless banner execution. Manage, coach, and develop the team to: Learn the business for their respective therapeutic areas/brands. Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met. Proactively manage workload and continuously look for ways to improve banners to meet brands' objectives and goals by reviewing performance, identifying optimization opportunities, and communicating them to the marketing team. Develop and maintain project documents, timelines, proofing checklists, and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues. Partner with cross-functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute banners. Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on the vision for the team of faster, better, cheaper year over year. Prioritizing workload across team members, supporting several brands at a time, and constantly shifting gears to address current and future business needs. Ensure the team provides exemplary customer service while setting and maintaining client expectations. Act as the business owner of the commercial enterprise banner creation tool, a strategic capability supporting over 30 brands/indications. Establish, maintain, and collaborate strategic cross-functional relationships, internal/external leaders to define, execute, and optimize banner creation and processes. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, DL Media, Marketing Analytics & Business Insights, and Creative and Digital Agencies. Provide Strategic guidance and direction for the technical implementation and road map of the banner creation tool to the IT support team(s). Manage budget & banner tool licenses for enterprise support across AbbVie & agency partners. Create, own, and maintain the enterprise banner product playbook, enhancing our ways of working over time to reduce timelines and handoffs further to increase speed to market. Ensure all teams creating banners, internal and external, are following the playbook, which covers capturing/documenting requirements, banner workflow process, and ensuring we maintain high first-pass rates and socialize across the organization. Onboard, train and lead high performing team of banner specialists who are responsible for management and oversight of brand banners including confirming requirements with brand marketing, authoring banners, routing content through the material review process for approval, sharing project plans, and project status reports, conduct status meetings, follow up / communicate with all stakeholders to ensure on-time, flawless execution of banners. Ensure high-quality, on-time, and error-free implementation, testing, and QA of banners within the banner creation platform. Employ standard quality control processes and procedures throughout the entire setup process to ensure accuracy and completeness. Oversee and support Issue Management from identification through resolution and ensure corrective/preventative actions are implemented for banner builds, rendering, and campaign tracking. Participate in professional organizations and attend industry seminars and conferences to stay abreast of banner industry best practices and new technology. Provide thought leadership, recaps, and examples of how industry advancements can be applied to AbbVie. Prepares well-organized, clear, and concise communications and sets clear expectations. Conducts quarterly business reviews and audits with leadership.

Key AbbVie Leadership Competencies

Positive all for one approach to team deliverables and priorities. Builds strong relationships to enable higher performance. Learns fast, grasps the essence and can change course quickly where indicated. Raises the bar and is never satisfied with the status quo. Creates a learning environment and is open to suggestions. Embraces the ideas of others, nurtures innovation, and manages innovation to reality.

Qualifications

Bachelors Degree or greater in Business, Marketing, or related field. 10+ years of experience in paid media Marketing, creating, building, and executing banners. Experience building and leading a high-performing team (3+ years experience) of banner specialists. Digital marketing or interactive agency experience is a plus. Ability to think strategically with a strong ability to execute and exceed stakeholder expectations and project goals. Ability to work and lead initiatives independently without day-to-day supervision. Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment. Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively. Expert knowledge of banner ads with HTML/CSS experience. Excellent written, verbal, and interpersonal communication skills Experience in Pharma is preferred but not required.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees. This job is eligible to participate in our short-term incentiveprograms. This job is eligible to participate in our long-term incentiveprograms

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

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