SharkNinja
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Marketing Specialist - Ninja
role at
SharkNinja Join to apply for the
Marketing Specialist - Ninja
role at
SharkNinja About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Position Overview
The Marketing Specialist at Ninja will support the Brand Manager in leading execution of marketing strategies and support the development of brand strategy, category assortment and marketing plans to drive program success and high rate of sales.
Responsibilities
Working with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plans. Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation. Support development of creative briefs and facilitate creative reviews Manage creative development processes (i.e. timeline, approvals, protocols) Support Brand Manager in execution all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in-store merchandising, Amazon A+ content, and more. Participate on a cross-functional team to develop new products and messaging Become an expert in the category - understand price, positioning, competitive landscape and market needs. Translate category insights into marketing actions and track against progress and validation. Analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
Key Functional Skills/Knowledge
Strong communication skills and ability to make effective presentations to all levels of management. Ability to manage several projects in parallel, navigating a complex cross-functional matrix Attention to detail- being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials Influencing, conflict resolution, and creative problem solving. Highly analytical - comfortable mining and analyzing data and drawing conclusions Advanced PowerPoint and Excel skills Ability to manage several projects in parallel, navigating a complex cross-functional matrix Project management and ability to prioritize multiple projects at once Biased toward action
Education And Experience Requirements
Minimum of 0-3 years prior Marketing experience with Branding, and/or Category Management experience preferred CPG experience preferred. Prior experience leveraging consumer insights to develop effective marketing programs and campaigns Bachelor’s degree (preferably in marketing) or equivalent experience required
This role sits in our Needham MA office 3x a week
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining what’s possible.
When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.
Together, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Appliances, Electrical, and Electronics Manufacturing Referrals increase your chances of interviewing at SharkNinja by 2x Get notified about new Marketing Specialist jobs in
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#J-18808-Ljbffr
Marketing Specialist - Ninja
role at
SharkNinja Join to apply for the
Marketing Specialist - Ninja
role at
SharkNinja About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Position Overview
The Marketing Specialist at Ninja will support the Brand Manager in leading execution of marketing strategies and support the development of brand strategy, category assortment and marketing plans to drive program success and high rate of sales.
Responsibilities
Working with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plans. Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation. Support development of creative briefs and facilitate creative reviews Manage creative development processes (i.e. timeline, approvals, protocols) Support Brand Manager in execution all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in-store merchandising, Amazon A+ content, and more. Participate on a cross-functional team to develop new products and messaging Become an expert in the category - understand price, positioning, competitive landscape and market needs. Translate category insights into marketing actions and track against progress and validation. Analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
Key Functional Skills/Knowledge
Strong communication skills and ability to make effective presentations to all levels of management. Ability to manage several projects in parallel, navigating a complex cross-functional matrix Attention to detail- being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials Influencing, conflict resolution, and creative problem solving. Highly analytical - comfortable mining and analyzing data and drawing conclusions Advanced PowerPoint and Excel skills Ability to manage several projects in parallel, navigating a complex cross-functional matrix Project management and ability to prioritize multiple projects at once Biased toward action
Education And Experience Requirements
Minimum of 0-3 years prior Marketing experience with Branding, and/or Category Management experience preferred CPG experience preferred. Prior experience leveraging consumer insights to develop effective marketing programs and campaigns Bachelor’s degree (preferably in marketing) or equivalent experience required
This role sits in our Needham MA office 3x a week
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining what’s possible.
When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.
Together, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Appliances, Electrical, and Electronics Manufacturing Referrals increase your chances of interviewing at SharkNinja by 2x Get notified about new Marketing Specialist jobs in
Needham, MA . Marketing Manager - Paid Media & O&O channels, Amazon Key
North Reading, MA $108,400.00-$185,000.00 1 week ago Boston, MA $60,000.00-$70,000.00 1 month ago Country Marketing Manager, North America
Social Media & Content Marketing Manager
Digital Marketing Specialist - Marketplaces
Senior Manager, Paid Social Media Activation
Boston, MA $124,706.00-$187,060.00 5 days ago Boston, MA $45,000.00-$57,000.00 6 days ago Associate, Brand Marketing Manager, Boston, MA
Associate, Digital Brand Marketing, Liberty Street, New York, NY
Boston, MA $75,000.00-$130,000.00 19 hours ago Boston, MA $85,000.00-$100,000.00 1 month ago Marketing Manager - Time Out Market Boston
Cambridge, MA $59,000.00-$59,000.00 3 weeks ago Boston, MA $70,000.00-$75,000.00 1 month ago Boston, MA $124,706.00-$187,060.00 5 days ago Newton, MA $105,000.00-$156,200.00 1 day ago Boston, MA $70,000.00-$85,000.00 1 month ago Boston, MA $66,900.00-$83,600.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr