Papa John's USA, Inc.
Lifecycle Campaign Manager page is loaded
Lifecycle Campaign Manager
Apply locations HQ_Atlanta time type Full time posted on Posted Yesterday job requisition id R25_0000002693
Whats
Unique
About You
Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today! Job Summary The Lifecycle Campaign Manager is responsible for managing the coordination and execution of integrated marketing campaigns across Papa Johns owned channels (email, SMS, and mobile app platforms.) This role will work with cross-functional teams to optimize all available channels and communication vehicles and make tactical recommendations to meet objectives, ultimately ensure a consistent experience across all channels. This role is essential for a timely and consistent communication experience for our Papa Johns customers. They contribute to the overall strategic development of both loyalty and non-loyalty members by engaging customers throughout their purchase lifecycle to drive increased frequency and ticket to meet annual sales goals. Duties and Responsibilities (other duties as assigned) Coordinate and manage cross-channel marketing calendar, provide consistent tracking, status updates and keep documentation up to date. Work across the Loyalty & CRM team and within company to ensure proper messaging, timing, and execution of multi-channel campaigns, including but not limited to email, sms, push, and member communications voice messaging (PapaCall). Responsible for creating a campaign brief and ensuring it is shared across the organization and with our agencies with all final information, updated and then redistributed as needed until campaign launch. This includes outlining the campaign creative details, offer details, audience selection, and all channel needs. Ensure each campaign has proper controls in place for accurate measurement and analysis; present results and recommendations for the next iteration to the manager for approval. Use marketing automation and email/sms/push nurturing to engage and convert prospects and customers across the buyer journey. This includes building out campaign audiences and validating counts. Identify and analyze strategic opportunity areas to increase marketing effectiveness. Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels. Education, Experience & Certifications BA/BS/BBA in Business, Marketing, Communications or related field of study preferred 3-5 years of experience executing and managing data driven, integrated marketing campaigns B2C eCommerce experience desired Experience with Braze experience a plus Experience with Jira/Confluence a plus Quick Service Restaurant (QSR) experience desired Proficient in MS Office suite Functional Skills Analytical Skills: effectively uses data to generate insights for campaign excellence Planning & Prioritization: campaign calendar planning and alignment Database management: demonstrate ability to determine audience selections and criteria based on campaign needs, pull counts and validate counts; strong attention to detail. Project Management: demonstrate strong project management skills, with ability to manage details Communicates Effectively and Candidly with all stakeholders Problem Solving: proactive approach to solving problems, ability to troubleshoot and use logic to solve problems Process Improvement: Strive to continually improve Our Values EVERYONE BELONGS We believe connectedness and belonging are the essential ingredients to our success. DO THE RIGHT THING We are relentlessly focused on quality and integrity and make the right choices, even when it's difficult. PEOPLE FIRST To craft positive experiences for our customers, we take care of each other first. INNOVATE TO WIN We champion and challenge for a better way in all we do. HAVE FUN We find joy, create meaningful impact and celebrate the journey together Our Core Competencies CUSTOMER CENTRIC - We leverage data and insights to craft a customer experience that builds relationships, cultivates trust, and delivers excellence RESULTS DRIVEN We focus on measurable outcomes by remaining optimistic, tenacious, and persistent even in the face of challenges. CONTINUOUS IMPROVEMENT We champion for better through strategic risk taking, experimentation and challenging the status quo. BIAS FOR ACTION We courageously lead, drive towards decisions, and maintain agility to meet the demands of our dynamic industry. WINNING TOGETHER We work together to unlock our full potential by actively collaborating and contributing in a cross-functional capacity Papa Johns is an equal opportunity employer. Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work but lets face it its also pizza! If you want a fulfilling career with a company thats always moving forward, were the right place. Papa John's is a Federal Contract employer who participates in E-Verify to confirm employment eligibility for each new team member. For more information please view the following PDFs: E-Verify Poster (English) - Right to Work Poster (English) - E-Verify Poster (Spanish) - Right to Work Poster (Spanish) Papa John's is an Affirmative Action and Equal Opportunity Employer. For more information please click on the following PDF . See terms & conditions for site use. At Papa John's, we LOVE pizza. It brings people together and brings out the best in all of us. Just like our ingredients and toppings, we combine in unique ways to deliver a truly tantalizing result. Here, you're a valued team member right from the start. We want you to contribute your best ideas, collaborate and keep building your skills. #J-18808-Ljbffr
Apply locations HQ_Atlanta time type Full time posted on Posted Yesterday job requisition id R25_0000002693
Whats
Unique
About You
Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today! Job Summary The Lifecycle Campaign Manager is responsible for managing the coordination and execution of integrated marketing campaigns across Papa Johns owned channels (email, SMS, and mobile app platforms.) This role will work with cross-functional teams to optimize all available channels and communication vehicles and make tactical recommendations to meet objectives, ultimately ensure a consistent experience across all channels. This role is essential for a timely and consistent communication experience for our Papa Johns customers. They contribute to the overall strategic development of both loyalty and non-loyalty members by engaging customers throughout their purchase lifecycle to drive increased frequency and ticket to meet annual sales goals. Duties and Responsibilities (other duties as assigned) Coordinate and manage cross-channel marketing calendar, provide consistent tracking, status updates and keep documentation up to date. Work across the Loyalty & CRM team and within company to ensure proper messaging, timing, and execution of multi-channel campaigns, including but not limited to email, sms, push, and member communications voice messaging (PapaCall). Responsible for creating a campaign brief and ensuring it is shared across the organization and with our agencies with all final information, updated and then redistributed as needed until campaign launch. This includes outlining the campaign creative details, offer details, audience selection, and all channel needs. Ensure each campaign has proper controls in place for accurate measurement and analysis; present results and recommendations for the next iteration to the manager for approval. Use marketing automation and email/sms/push nurturing to engage and convert prospects and customers across the buyer journey. This includes building out campaign audiences and validating counts. Identify and analyze strategic opportunity areas to increase marketing effectiveness. Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels. Education, Experience & Certifications BA/BS/BBA in Business, Marketing, Communications or related field of study preferred 3-5 years of experience executing and managing data driven, integrated marketing campaigns B2C eCommerce experience desired Experience with Braze experience a plus Experience with Jira/Confluence a plus Quick Service Restaurant (QSR) experience desired Proficient in MS Office suite Functional Skills Analytical Skills: effectively uses data to generate insights for campaign excellence Planning & Prioritization: campaign calendar planning and alignment Database management: demonstrate ability to determine audience selections and criteria based on campaign needs, pull counts and validate counts; strong attention to detail. Project Management: demonstrate strong project management skills, with ability to manage details Communicates Effectively and Candidly with all stakeholders Problem Solving: proactive approach to solving problems, ability to troubleshoot and use logic to solve problems Process Improvement: Strive to continually improve Our Values EVERYONE BELONGS We believe connectedness and belonging are the essential ingredients to our success. DO THE RIGHT THING We are relentlessly focused on quality and integrity and make the right choices, even when it's difficult. PEOPLE FIRST To craft positive experiences for our customers, we take care of each other first. INNOVATE TO WIN We champion and challenge for a better way in all we do. HAVE FUN We find joy, create meaningful impact and celebrate the journey together Our Core Competencies CUSTOMER CENTRIC - We leverage data and insights to craft a customer experience that builds relationships, cultivates trust, and delivers excellence RESULTS DRIVEN We focus on measurable outcomes by remaining optimistic, tenacious, and persistent even in the face of challenges. CONTINUOUS IMPROVEMENT We champion for better through strategic risk taking, experimentation and challenging the status quo. BIAS FOR ACTION We courageously lead, drive towards decisions, and maintain agility to meet the demands of our dynamic industry. WINNING TOGETHER We work together to unlock our full potential by actively collaborating and contributing in a cross-functional capacity Papa Johns is an equal opportunity employer. Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work but lets face it its also pizza! If you want a fulfilling career with a company thats always moving forward, were the right place. Papa John's is a Federal Contract employer who participates in E-Verify to confirm employment eligibility for each new team member. For more information please view the following PDFs: E-Verify Poster (English) - Right to Work Poster (English) - E-Verify Poster (Spanish) - Right to Work Poster (Spanish) Papa John's is an Affirmative Action and Equal Opportunity Employer. For more information please click on the following PDF . See terms & conditions for site use. At Papa John's, we LOVE pizza. It brings people together and brings out the best in all of us. Just like our ingredients and toppings, we combine in unique ways to deliver a truly tantalizing result. Here, you're a valued team member right from the start. We want you to contribute your best ideas, collaborate and keep building your skills. #J-18808-Ljbffr