Henkel AG & Co. KGaA
Market and Customer Activation Specialist - Channel
Henkel AG & Co. KGaA, Rocky Hill, Connecticut, us, 06067
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability, and collaboration. With our trusted brands like Persil, ‘all, Loctite, Snuggle, and Schwarzkopf, and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants, and functional coatings.
Dare to learn new skills, advance in your career, and make an impact at Henkel.
What you’ll do
Assist in building the overarching strategy and execution plan to grow the LOCTITE product line and increase mindshare at key distribution accounts. Help to execute the global/regional channel excellence roadmap. Support the business in implementing and executing the ACM business model by identifying and optimizing the product portfolio and demand generation initiatives. Plan and implement omni-channel digital activation plans with NA distribution partners. Develop and implement effective brand-building strategies across multiple channels. Identify key areas of alignment using various reporting metrics and tools. Help to develop, implement, and maintain distribution marketing program budgets and calendars. Collaborate with NDAMs (National Distribution Account Managers), and work cross-functionally to create assets and content needed to support distributor-related initiatives, e.g., selling tools, product launches, program support, training modules. Develop and cascade communications and content to support engagement strategies and product go-to-market plans. Coordinate and organize distributor-related tradeshows and events. Lead execution and activation plans with the development of sales materials and training tools to onboard new products with the distribution network – monitor output and results to achieve financial and brand objectives. Review and analyze industry, competition, and market trends. Network cross-functionally with distributors to establish relationships at corporate locations, e.g., marketing, business development, and management.
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Assist in building the overarching strategy and execution plan to grow the LOCTITE product line and increase mindshare at key distribution accounts. Help to execute the global/regional channel excellence roadmap. Support the business in implementing and executing the ACM business model by identifying and optimizing the product portfolio and demand generation initiatives. Plan and implement omni-channel digital activation plans with NA distribution partners. Develop and implement effective brand-building strategies across multiple channels. Identify key areas of alignment using various reporting metrics and tools. Help to develop, implement, and maintain distribution marketing program budgets and calendars. Collaborate with NDAMs (National Distribution Account Managers), and work cross-functionally to create assets and content needed to support distributor-related initiatives, e.g., selling tools, product launches, program support, training modules. Develop and cascade communications and content to support engagement strategies and product go-to-market plans. Coordinate and organize distributor-related tradeshows and events. Lead execution and activation plans with the development of sales materials and training tools to onboard new products with the distribution network – monitor output and results to achieve financial and brand objectives. Review and analyze industry, competition, and market trends. Network cross-functionally with distributors to establish relationships at corporate locations, e.g., marketing, business development, and management.
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