Gusto
Senior Product Manager, Gusto HR Partners New New York, NY
Gusto, San Francisco, California, United States, 94199
New York, NY
About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy .
2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing
Over $500M in annual revenue
The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs
There are 6.2M employers in the US, 98% have fewer than 100 employees (1)
550,000 new businesses are created each year in the US (1)
What Product Management is like at Gusto:
We’re looking for high-autonomy, entrepreneurial Product Managers to come build high-impact solutions for small businesses and their employees. We believe in high-ownership Product Managers who operate like business owners - owning an entire roadmap end to end and shipping product all the way from strategy through to the nitty gritty details (some describe this kind of role as a “GM” type role).
Our Product team is lean, which means you’ll have a high degree of impact and ownership.
We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners.
About the Team:
The Gusto HR Partners team pairs small businesses with seasoned HR professionals who provide expert advice, guidance, and hands-on support. We’re building the future of HR as a service—delivered through a hybrid model of people and technology. This team sits within Gusto’s broader HR Experiences organization, alongside peer PMs who are building the HR software that powers hiring, performance management, compliance, and more. Together, we’re crafting a cohesive, tech-enabled ecosystem that enables small businesses to thrive. Our cross-functional team includes operators, designers, engineers, and advisors—all united by a mission to bring powerful, human-centered HR to the millions of small businesses that need it.
As the first dedicated Product Manager on this team, you’ll lead the charge in building a next-generation, tech-enabled service model where AI and people work hand-in-hand. You'll ship fast, solve real user pain, and design systems that scale service delivery without sacrificing the human touch. This is a foundational role in our AI transformation—turning expert judgment into structured, repeatable, and automatable systems. If you're excited to build from scratch, move quickly, and create tools that empower operators while training the AI—you’ll thrive here.
Here’s what you’ll do day-to-day:
Ownership : Design and build internal tools, automation, and AI-powered workflows that capture HR Pro expertise and transform it into scalable, intelligent systems.
North Star : Ship a growing library of partner-facing tools and workflows that enable HR Pros to serve customers more efficiently—and generate the structured inputs we need to automate those tasks in our AI platform.
Collaborate : Partner cross-functionally with engineering, design, operations, and AI teams to build end-to-end solutions
Set a fast, iterative pace for experimentation—learning from the field and shipping improvements weekly
Define and measure success, ensuring the tools we build improve both the HR Partner and customer experience
Here’s what we're looking for:
5+ years of product management or equivalent experience in high-ownership environments
Proven track record of launching internal platforms or tech-enabled services that scale human expertise
Experience working closely with expert operators (e.g., consultants, advisors, or support teams)
Hands-on experience integrating AI-powered tools (e.g., LLMs, copilots, automation workflows)
Scrappy builder mindset—comfortable with ambiguity, biased toward action, and quick to prototype
Strong communicator and collaborator with a user-obsessed, service-oriented product approach
If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.
Do you have the following skills, experience and drive to succeed in this role Find out below.
Our cash compensation amount for this role is $152,000/yr to $190,000/yr in Denver & most major metro locations, and $184,000/yr to $230,000/yr for San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above. Where do PMs at Gusto work? We have offices in Denver, San Francisco, and New York and have remote team members across the US and Canada. We are actively hiring for the following Centers of Gravity: Toronto, Canada, Atlanta, GA, Austin, TX, Chicago, IL, Denver, CO, Los Angeles, CA, Miami, FL, and Seattle, WA. Our open roles will specify on the careers page and in the job description where the position is eligible for work.
(1) Business Applications with Planned Wages (www.census.gov) Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately
2-3 days
per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. Interested in building your career at Gusto, Inc.? Get future opportunities sent straight to your email. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Preferred Name * Zip Code / Postal Code (Non-U.S. based candidates, please enter "00000") * LinkedIn Profile * Do you live in or are open to relocating to the New York City metro area? * Select... Do you have 5+ years of product management or equivalent experience in high-ownership environments? * Select... Please share how you have launched internal platforms or tech-enabled services that scale human expertise? * Please share how you have worked closely with expert operators (e.g., consultants, advisors, or support teams) to build internal tools, automations, and AI-powered workflows? * How did you hear about this opportunity? (select all that apply) * LinkedIn Indeed Facebook News Article Conference or Meetup Company Blog Company Employee Company Website Are you legally authorized to work in the country where you are applying? * Select... Will you now or in the future require visa sponsorship for employment? * Select... If you’ll require this employer to commence, i.e., “sponsor,” an immigration or work permit case in order to employ you, either now or at some point in the future, then you should answer yes. An example of an immigration or work permit case that may require sponsorship now or in the future would be an H-1B or other employment-based work permit sponsorship. Voluntary Self-Identification Our customers come from all walks of life and so do we. We hire people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it helps us to build better products, better serve our customers, and makes our company stronger. In addition to the information required to consider your application, below is a set of demographic questions that help us identify areas for improvement in our process and further support the development and execution of our diversity efforts and programs as well as to create a more inclusive environment for all employees. Your responses to these questions will be recorded and maintained in a confidential file. Your responses, or your wish not to answer, will not be associated with your specific application, will not be shared with hiring managers, and will not in any way be used in making any employment decisions, including hiring decisions. Please use this as a reference while completing the disability self-identification: You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to: Blindness Deafness Cancer Diabetes Epilepsy Autism Cerebral palsy HIV/AIDS Bipolar disorder Multiple sclerosis (MS) Missing limbs or partially missing limbs Post-traumatic stress disorder (PTSD) Impairments requiring the use of a wheelchair How would you describe your gender identity (please select one)? * Select... I identify as transgender (please select one): * Select... I identify my sexual orientation as (please select one): * Select... I identify my race/ethnicity as (mark all that apply): * Select... Veteran Status (please select one): * Select... I have a disability (please select one): * Select... I identify as a first-generation professional (please select one): * Select...
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Do you have the following skills, experience and drive to succeed in this role Find out below.
Our cash compensation amount for this role is $152,000/yr to $190,000/yr in Denver & most major metro locations, and $184,000/yr to $230,000/yr for San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above. Where do PMs at Gusto work? We have offices in Denver, San Francisco, and New York and have remote team members across the US and Canada. We are actively hiring for the following Centers of Gravity: Toronto, Canada, Atlanta, GA, Austin, TX, Chicago, IL, Denver, CO, Los Angeles, CA, Miami, FL, and Seattle, WA. Our open roles will specify on the careers page and in the job description where the position is eligible for work.
(1) Business Applications with Planned Wages (www.census.gov) Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately
2-3 days
per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. Interested in building your career at Gusto, Inc.? Get future opportunities sent straight to your email. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Preferred Name * Zip Code / Postal Code (Non-U.S. based candidates, please enter "00000") * LinkedIn Profile * Do you live in or are open to relocating to the New York City metro area? * Select... Do you have 5+ years of product management or equivalent experience in high-ownership environments? * Select... Please share how you have launched internal platforms or tech-enabled services that scale human expertise? * Please share how you have worked closely with expert operators (e.g., consultants, advisors, or support teams) to build internal tools, automations, and AI-powered workflows? * How did you hear about this opportunity? (select all that apply) * LinkedIn Indeed Facebook News Article Conference or Meetup Company Blog Company Employee Company Website Are you legally authorized to work in the country where you are applying? * Select... Will you now or in the future require visa sponsorship for employment? * Select... If you’ll require this employer to commence, i.e., “sponsor,” an immigration or work permit case in order to employ you, either now or at some point in the future, then you should answer yes. An example of an immigration or work permit case that may require sponsorship now or in the future would be an H-1B or other employment-based work permit sponsorship. Voluntary Self-Identification Our customers come from all walks of life and so do we. We hire people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it helps us to build better products, better serve our customers, and makes our company stronger. In addition to the information required to consider your application, below is a set of demographic questions that help us identify areas for improvement in our process and further support the development and execution of our diversity efforts and programs as well as to create a more inclusive environment for all employees. Your responses to these questions will be recorded and maintained in a confidential file. Your responses, or your wish not to answer, will not be associated with your specific application, will not be shared with hiring managers, and will not in any way be used in making any employment decisions, including hiring decisions. Please use this as a reference while completing the disability self-identification: You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to: Blindness Deafness Cancer Diabetes Epilepsy Autism Cerebral palsy HIV/AIDS Bipolar disorder Multiple sclerosis (MS) Missing limbs or partially missing limbs Post-traumatic stress disorder (PTSD) Impairments requiring the use of a wheelchair How would you describe your gender identity (please select one)? * Select... I identify as transgender (please select one): * Select... I identify my sexual orientation as (please select one): * Select... I identify my race/ethnicity as (mark all that apply): * Select... Veteran Status (please select one): * Select... I have a disability (please select one): * Select... I identify as a first-generation professional (please select one): * Select...
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