PTC
Join to apply for the
Product Launch Specialist
role at
PTC .
Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly. Our world is transforming, and PTC is leading the way. Our software integrates the physical and digital worlds, enabling companies to improve operations, create better products, and empower people across all aspects of their business. Our success relies on our people. We are a global team of nearly 7,000, committed to providing opportunities for our team members to explore, learn, and grow—bringing their ideas to life while celebrating the diversity that makes us unique. Job Title: Product Launch Marketing Specialist Reporting To: SVP, Demand Generation Location: In-office at Boston, MA HQ - Hybrid schedule Job Summary: PTC seeks a dynamic Product Launch Marketing Specialist to lead our global product launch efforts. This role involves overseeing our product launch programs, aiming to establish a biannual launch cadence. Key Responsibilities:
Develop and execute product launch programs in collaboration with marketing and product teams. Design demand generation strategies for each launch to highlight new features and capabilities. Lead campaign execution, ensuring timely delivery within budget and meeting performance goals. Coordinate with PR and AR teams for product communication during launches. Support global events, including content and presentations for key launch events in EMEA and US. Prepare campaigns for partner marketing teams to leverage with channel partners. Day-to-Day Responsibilities:
Manage programs by aligning with marketing and growth teams. Ensure product and marketing teams provide necessary information for successful launches. Collaborate with sales, product, and cross-functional teams to align strategies. Monitor market trends, opportunities, and competition in different regions. Report on marketing activities, performance, and ROI to senior management. Qualifications:
At least 5 years of B2B marketing experience, with success in demand generation and product marketing. Fluent in English. Strong project and program management skills. Preferred Experience:
Experience in PLM and CAD sectors, with enterprise B2B background. Ability to manage multiple initiatives simultaneously. Customer-centric product launch understanding. At PTC, we value diversity and inclusion, creating an environment where everyone can belong and bring their authentic selves to work. We are an Equal Opportunity Employer, welcoming applicants from all backgrounds. Life at PTC involves working with cutting-edge technologies and industry leaders to transform the world. If you are passionate about innovation and problem-solving, explore your next career move with us. We respect privacy rights and handle personal information responsibly, in accordance with applicable laws.
#J-18808-Ljbffr
Product Launch Specialist
role at
PTC .
Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly. Our world is transforming, and PTC is leading the way. Our software integrates the physical and digital worlds, enabling companies to improve operations, create better products, and empower people across all aspects of their business. Our success relies on our people. We are a global team of nearly 7,000, committed to providing opportunities for our team members to explore, learn, and grow—bringing their ideas to life while celebrating the diversity that makes us unique. Job Title: Product Launch Marketing Specialist Reporting To: SVP, Demand Generation Location: In-office at Boston, MA HQ - Hybrid schedule Job Summary: PTC seeks a dynamic Product Launch Marketing Specialist to lead our global product launch efforts. This role involves overseeing our product launch programs, aiming to establish a biannual launch cadence. Key Responsibilities:
Develop and execute product launch programs in collaboration with marketing and product teams. Design demand generation strategies for each launch to highlight new features and capabilities. Lead campaign execution, ensuring timely delivery within budget and meeting performance goals. Coordinate with PR and AR teams for product communication during launches. Support global events, including content and presentations for key launch events in EMEA and US. Prepare campaigns for partner marketing teams to leverage with channel partners. Day-to-Day Responsibilities:
Manage programs by aligning with marketing and growth teams. Ensure product and marketing teams provide necessary information for successful launches. Collaborate with sales, product, and cross-functional teams to align strategies. Monitor market trends, opportunities, and competition in different regions. Report on marketing activities, performance, and ROI to senior management. Qualifications:
At least 5 years of B2B marketing experience, with success in demand generation and product marketing. Fluent in English. Strong project and program management skills. Preferred Experience:
Experience in PLM and CAD sectors, with enterprise B2B background. Ability to manage multiple initiatives simultaneously. Customer-centric product launch understanding. At PTC, we value diversity and inclusion, creating an environment where everyone can belong and bring their authentic selves to work. We are an Equal Opportunity Employer, welcoming applicants from all backgrounds. Life at PTC involves working with cutting-edge technologies and industry leaders to transform the world. If you are passionate about innovation and problem-solving, explore your next career move with us. We respect privacy rights and handle personal information responsibly, in accordance with applicable laws.
#J-18808-Ljbffr