TAG Heuer
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VP, Sales LATAM
role at
TAG Heuer .
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today. This position is responsible for the general management of all activities in LATAM / Caribbean / Cruise Ships / Travel retail Americas region. The Vice President will be responsible for driving revenue growth, maximizing Cash Operating Profit, and elevating TAG Heuer's presence in the luxury watch industry. This executive role requires visionary leadership, a deep understanding of luxury consumer behavior, and intellectual agility to seamlessly navigate retail and wholesale channels while operating in both direct and functional reporting structures. The ideal candidate is a strategic thinker with a comprehensive approach to the luxury industry, integrating sales strategy with customer experience, brand positioning, financial performance, and cross-functional collaboration to ensure long-term business success. Strengths for Success
Strategic vision and execution:
Ability to analyze, conceptualize, and implement long-term wholesale and retail sales strategies aligned with overall brand objectives across different regions for maximizing sell-in, sell-through, and profit. Brand alignment:
Ability to maintain and enhance the exclusive image and reputation of TAG Heuer. Market agility:
Intelligence and agility to navigate and integrate both retail and wholesale channels, balancing direct and functional leadership responsibilities. Negotiation skills:
Strong negotiation and persuasion skills in high-stakes luxury market transactions. Reporting Relationships
This position reports to the President, TAG Heuer. Job ResponsibilitiesEssential Job Functions
Provide 360° strategic sales leadership. Align sales plans with corporate goals, balancing short-term revenue objectives with long-term brand equity. Leverage data-driven approaches to optimize pricing, inventory, and demand forecasting. Develop and execute a multi-channel sales strategy covering retail, wholesale, e-commerce, and DTC models. Include risk and opportunity assessments, distribution recommendations, assortment plans, marketing opportunities, and call cycles in the business plan. Omni-channel & customer-centric approach:
Ensure a seamless luxury customer journey across all touchpoints—physical stores, wholesale partners, digital platforms, and private client services. Personalize sales strategies based on customer insights, behavioral data, and market trends. Strengthen clienteling efforts and VIP relationship management to enhance brand loyalty. Functional & direct reporting leadership:
Lead and influence within a matrix organization, managing both direct reports and functional teams across regions. Collaborate cross-functionally with marketing, merchandising, finance, and operations to drive alignment and efficiency. Utilize a market view to identify new revenue opportunities, including geographic expansion and strategic partnerships. Analyze market trends, competitor strategies, and consumer shifts to maintain competitiveness. Assess regional distribution strategies and recommend account closures or openings to maximize results and brand positioning. Implement dynamic go-to-market strategies tailored to regional and global markets. Brand positioning & relationship building:
Act as a brand ambassador, ensuring sales strategies align with luxury brand values and heritage. Cultivate relationships with high-net-worth clients, wholesale partners, and industry stakeholders. Represent the brand at industry events, trade shows, and networking functions. Operational excellence & financial performance:
Oversee sales forecasting, budgeting, and performance tracking to ensure profitability and operational efficiency. Apply agile sales management techniques to optimize inventory, pricing, and promotions. Use analytics and KPIs for decision-making and continuous improvement. Profile Bachelor’s degree in Business, Marketing, or related field; MBA or advanced degree preferred. Minimum 10 years’ experience in luxury sales leadership, with proven success across multiple channels (retail, wholesale, e-commerce, DTC). Experience in global or regional leadership roles is highly desirable. Strong strategic planning, business development, and matrix organization experience. Multilingual skills are a plus. Excellent communication, analytical, and travel abilities required. Additional Information
Employee benefits:
Comprehensive package including medical, bonus/commission, paid time off, retail holiday pay, 401k, employee assistance programs, and more. Equal Employment Opportunity:
We value diversity and provide equal opportunities without regard to race, color, religion, sex, age, disability, or other protected statuses. Reasonable accommodations will be provided for individuals with disabilities. Seniority level
Executive Employment type
Full-time Job function
Sales and Business Development Industries
Retail Luxury Goods and Jewelry
#J-18808-Ljbffr
VP, Sales LATAM
role at
TAG Heuer .
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today. This position is responsible for the general management of all activities in LATAM / Caribbean / Cruise Ships / Travel retail Americas region. The Vice President will be responsible for driving revenue growth, maximizing Cash Operating Profit, and elevating TAG Heuer's presence in the luxury watch industry. This executive role requires visionary leadership, a deep understanding of luxury consumer behavior, and intellectual agility to seamlessly navigate retail and wholesale channels while operating in both direct and functional reporting structures. The ideal candidate is a strategic thinker with a comprehensive approach to the luxury industry, integrating sales strategy with customer experience, brand positioning, financial performance, and cross-functional collaboration to ensure long-term business success. Strengths for Success
Strategic vision and execution:
Ability to analyze, conceptualize, and implement long-term wholesale and retail sales strategies aligned with overall brand objectives across different regions for maximizing sell-in, sell-through, and profit. Brand alignment:
Ability to maintain and enhance the exclusive image and reputation of TAG Heuer. Market agility:
Intelligence and agility to navigate and integrate both retail and wholesale channels, balancing direct and functional leadership responsibilities. Negotiation skills:
Strong negotiation and persuasion skills in high-stakes luxury market transactions. Reporting Relationships
This position reports to the President, TAG Heuer. Job ResponsibilitiesEssential Job Functions
Provide 360° strategic sales leadership. Align sales plans with corporate goals, balancing short-term revenue objectives with long-term brand equity. Leverage data-driven approaches to optimize pricing, inventory, and demand forecasting. Develop and execute a multi-channel sales strategy covering retail, wholesale, e-commerce, and DTC models. Include risk and opportunity assessments, distribution recommendations, assortment plans, marketing opportunities, and call cycles in the business plan. Omni-channel & customer-centric approach:
Ensure a seamless luxury customer journey across all touchpoints—physical stores, wholesale partners, digital platforms, and private client services. Personalize sales strategies based on customer insights, behavioral data, and market trends. Strengthen clienteling efforts and VIP relationship management to enhance brand loyalty. Functional & direct reporting leadership:
Lead and influence within a matrix organization, managing both direct reports and functional teams across regions. Collaborate cross-functionally with marketing, merchandising, finance, and operations to drive alignment and efficiency. Utilize a market view to identify new revenue opportunities, including geographic expansion and strategic partnerships. Analyze market trends, competitor strategies, and consumer shifts to maintain competitiveness. Assess regional distribution strategies and recommend account closures or openings to maximize results and brand positioning. Implement dynamic go-to-market strategies tailored to regional and global markets. Brand positioning & relationship building:
Act as a brand ambassador, ensuring sales strategies align with luxury brand values and heritage. Cultivate relationships with high-net-worth clients, wholesale partners, and industry stakeholders. Represent the brand at industry events, trade shows, and networking functions. Operational excellence & financial performance:
Oversee sales forecasting, budgeting, and performance tracking to ensure profitability and operational efficiency. Apply agile sales management techniques to optimize inventory, pricing, and promotions. Use analytics and KPIs for decision-making and continuous improvement. Profile Bachelor’s degree in Business, Marketing, or related field; MBA or advanced degree preferred. Minimum 10 years’ experience in luxury sales leadership, with proven success across multiple channels (retail, wholesale, e-commerce, DTC). Experience in global or regional leadership roles is highly desirable. Strong strategic planning, business development, and matrix organization experience. Multilingual skills are a plus. Excellent communication, analytical, and travel abilities required. Additional Information
Employee benefits:
Comprehensive package including medical, bonus/commission, paid time off, retail holiday pay, 401k, employee assistance programs, and more. Equal Employment Opportunity:
We value diversity and provide equal opportunities without regard to race, color, religion, sex, age, disability, or other protected statuses. Reasonable accommodations will be provided for individuals with disabilities. Seniority level
Executive Employment type
Full-time Job function
Sales and Business Development Industries
Retail Luxury Goods and Jewelry
#J-18808-Ljbffr