Logo
Vaynermedia

Director, Analytics (Expedia)

Vaynermedia, Los Angeles, California, United States, 90079

Save Job

Get AI-powered advice on this job and more exclusive features. In a Nutshell

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

VaynerMedia is searching for a Director, Analytics. The primary role of the Director is to develop a team of effective and high-quality data analysts that will drive insights and recommendations to drive business success for clients. This role will act as a trusted advisor to the client and internal teams on all analytics needs. The Director, Analytics ensures that insights translate into impactful business decisions. This role also plays a critical part in mentoring talent, fostering a culture of learning, and elevating the agency's analytics capabilities. Director, Analytics

In a Nutshell

VaynerMedia is searching for a Director, Analytics. The primary role of the Director is to develop a team of effective and high-quality data analysts that will drive insights and recommendations to drive business success for clients. This role will act as a trusted advisor to the client and internal teams on all analytics needs. The Director, Analytics ensures that insights translate into impactful business decisions. This role also plays a critical part in mentoring talent, fostering a culture of learning, and elevating the agency's analytics capabilities.

This position will be required to work out of our LA office three days a week.

What You'd Do:

Collaborate cross-functionally with senior leaders across media, strategy, and creative teams to drive innovation, insights, and holistic data partnerships that fuel growth across multiple accounts. Serve as a trusted advisor to clients by developing analytics frameworks, measurement plans, and success metrics that align with business objectives while continuously identifying new measurement opportunities in partnership with internal and external stakeholders. Guide clients in evolving their success measures, leveraging first-party data and predictive modeling to build a structured maturity model for long-term business growth. Define and drive the analytics agenda in alignment with business objectives, ensuring measurement frameworks evolve with industry advancements. Oversee reporting, dashboards, and modeling deliverables to ensure accuracy, timeliness, and actionable insights for clients. Lead the development of measurement frameworks—including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and closed-loop attribution solutions—to ensure alignment with client objectives. Leverage first-party data to enhance audience targeting and media effectiveness, partnering with technical teams on data orchestration and quality assurance. Lead high-stakes presentations and discussions with senior stakeholders, translating complex data into compelling narratives. Support new business development efforts to drive the growth of VaynerMedia's Analytics practice. Lead and develop a team of analytics professionals, providing mentorship and strategic guidance to drive executional excellence. Foster a collaborative, growth-oriented team environment, coaching analysts on technical skills, measurement frameworks, and industry best practices while empowering them to take ownership of key initiatives.

What You've Got

7-10 years experience in digital marketing analytics, preferably with a media focus and specifically an in-depth understanding of paid and organic social media. Deep understanding of digital media channels, measurement methodologies, and performance marketing. Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat. Experience working with analytics, attribution, and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle. Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent. Experience in leading and managing a team of analysts across one or more accounts. Significant experience in client communications, including presentation, brainstorming, and thought leadership. Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution. Experience with Python & SQL. Advanced skills in Excel including pivot tables, V-Lookups, and macros.

This role is ideal for an analytics leader who thrives at the intersection of data, strategy, and media innovation. If you're passionate about transforming insights into impact and mentoring the next generation of analytics talent, we'd love to hear from you.

Unsure if you meet the qualifications?

We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

Exact compensation may vary based on skills, experience, and location. Employer-sponsored 401k with match Medical, Dental, and vision coverage Unlimited PTO Caregiver (Parental) Leave Health and Wellness benefits

Base Salary

$145,000—$180,000 USDSeniority level

Seniority levelDirector Employment type

Employment typeFull-time Job function

Job functionResearch, Analyst, and Information Technology IndustriesAdvertising Services Referrals increase your chances of interviewing at VaynerMedia by 2x Sign in to set job alerts for “Director of Analytics” roles. Los Angeles, CA $117,907.00-$185,890.00 2 weeks ago Los Angeles, CA $117,907.00-$185,890.00 3 weeks ago Senior Director, Content Insights & Planning Los Angeles, CA $117,907.00-$185,890.00 1 month ago Director, Business Intelligence - Value Improvement Office - Full Time 8 Hour Days (Exempt) (Non-Union)Director of Business Development Analytics & Intelligence Pasadena, CA $220,000.00-$260,000.00 4 months ago Calabasas, CA $200,000.00-$220,000.00 4 weeks ago Culver City, CA $127,330.00-$236,470.00 10 hours ago Santa Monica, CA $80,000.00-$90,000.00 5 months ago Glendale, CA $165,900.00-$222,400.00 1 week ago Director of E-Commerce -Health & Wellness (Remote) (PST/MST Required) Los Angeles, CA $175,000.00-$220,000.00 1 month ago Santa Monica, CA $182,070.00-$235,620.00 4 days ago Director, Pricing and Product Analytics, Product ManagementDirector, Revenue Cycle Performance & Analytics - Patient Accounting - Full Time 8 Hour Days (Exempt) (Non-Union) Alhambra, CA $158,080.00-$260,832.00 13 hours ago Los Angeles, CA $211,500.00-$334,600.00 14 hours ago Director of Finance & Business Analysis and Operational Support, West Coast Los Angeles, CA $130,000.00-$150,000.00 2 weeks ago Director, New Verticals - Consumer Growth Strategy & OperationsDirector, Data Science - Personalization & Product Analytics We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr