Medtronic Plc
Senior Integrated Marketing Specialist - Acute Care and Monitoring
Medtronic Plc, Lafayette, Colorado, United States, 80026
Senior Integrated Marketing Specialist
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. We are looking for a globally minded, results-driven Senior Integrated Marketing Specialist to help define and accelerate growth for HealthCast, a key franchise within Medtronics Acute Care & Monitoring Operating Unit. HealthCast connects a portfolio of emerging remote technologies that are redefining patient monitoringin the hospital, from hospital to home and at home. The portfolio includes a wearable multi-parameter sensor, a software solution that integrates and displays real-time and trended patient data from multiple devices across the hospital and finally, professional services and clinical consulting aimed at supporting implementation, workflow optimization, and change management for connected care technologies. This role blends strategic marketing leadership with operational execution and is ideal for someone eager to contribute to one of our most dynamic business units. Reporting to the Senior Group Manager Integrated Marketing, you will lead integrated marketing efforts from strategy to execution, collaborating with global and regional teams to build the brand, delivering campaigns, and driving growth and adoption among C-suite hospital decision-makers and clinical teams. From crafting customer journeys and content strategies to deploying omnichannel programs and measuring their impact, this role puts you at the forefront of Medtronics connected care transformation. This position is based in Lafayette, Colorado. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. Were working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. Responsibilities may include the following and other duties may be assigned: Develops and implements business units integrated marketing programs that support reputational and commercial objectives. Leads omni-channel marketing effortsincluding paid, owned, earned, and shared strategiestargeting highly specialized B2B audiences, including hospital executives. Partners with global and regional teams to develop customer personas and journey maps to guide value-driven campaign development. Oversees content creation strategy across all touchpoints, ensuring alignment with brand standards, regulatory guidelines, and local market needs. Supports cross-functional go-to-market strategies in collaboration with product, commercial, clinical, and field marketing teams at regional and global level. Strategizes on how to reach target customers/audiences based on their motivations, challenges, and triggers - with the goal of connecting with key audiences and generating demand. Leads sponsorship, partnership, and event activation strategies to elevate awareness and thought leadership for emerging technologies. Builds and owns digital/social media/web engagement strategies, calendar, execution, and reporting in partnership with agencies and internal stakeholders. Manages internal and external stakeholders to create and optimize campaign execution using KPIs, dashboards, and listening tools. Supports the development of key opinion leader (KOL) engagement and trade media placements to build credibility and market interest. Builds and maintains stakeholder contact databases to enable personalized, insight-driven outreach and messaging delivery. Who You Are You are a strategic thinker and tactical doer, ready to operate as a player-coach within a fast-moving team. You enjoy the challenge of building something new, and you thrive in a highly matrixed, global environment. You bring a proven track record in B2B integrated marketing, ideally within healthcare, digital health, connected care, or other regulated industriesincluding experience with both medical software platforms and hardware devices. You have a downstream marketing mindset with strong experience developing content, campaigns, and sales enablement tools that resonate with clinical and C-suite audiences. Must Have: Minimum Requirements Minimum of 4 years of relevant experience (integrated marketing, marketing communications or agency experience) or advanced degree with a minimum of 2 years relevant experience (integrated marketing, marketing communications or agency experience). Nice to Have Experience planning omni-channel content, under Digital first approach. Experience developing customer journey maps. Experience working with hospital systems, C-suite decision-makers, or global marketing teams. Strong project management and communication skills. Demonstrated ability to navigate a sales-centric organization and shifting priorities with agility. Knowledge of WorkFront or similar project management system. Knowledge of Veeva Promomats or similar regulated approval system. Physical Job Requirements The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. Medtronic offers a competitive salary and flexible benefits package. A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Salary ranges for U.S (excl. PR) locations (USD): 92,000.00 to 138,000.00. The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others). The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program). The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums). Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico. Further details are available at the link below. We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission
to alleviate pain, restore health, and extend life
unites a global team of 95,000+ passionate people. We are engineers at heartputting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary. It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities. If you are applying to perform work for Medtronic, Inc. ("Medtronic") in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. We are looking for a globally minded, results-driven Senior Integrated Marketing Specialist to help define and accelerate growth for HealthCast, a key franchise within Medtronics Acute Care & Monitoring Operating Unit. HealthCast connects a portfolio of emerging remote technologies that are redefining patient monitoringin the hospital, from hospital to home and at home. The portfolio includes a wearable multi-parameter sensor, a software solution that integrates and displays real-time and trended patient data from multiple devices across the hospital and finally, professional services and clinical consulting aimed at supporting implementation, workflow optimization, and change management for connected care technologies. This role blends strategic marketing leadership with operational execution and is ideal for someone eager to contribute to one of our most dynamic business units. Reporting to the Senior Group Manager Integrated Marketing, you will lead integrated marketing efforts from strategy to execution, collaborating with global and regional teams to build the brand, delivering campaigns, and driving growth and adoption among C-suite hospital decision-makers and clinical teams. From crafting customer journeys and content strategies to deploying omnichannel programs and measuring their impact, this role puts you at the forefront of Medtronics connected care transformation. This position is based in Lafayette, Colorado. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. Were working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. Responsibilities may include the following and other duties may be assigned: Develops and implements business units integrated marketing programs that support reputational and commercial objectives. Leads omni-channel marketing effortsincluding paid, owned, earned, and shared strategiestargeting highly specialized B2B audiences, including hospital executives. Partners with global and regional teams to develop customer personas and journey maps to guide value-driven campaign development. Oversees content creation strategy across all touchpoints, ensuring alignment with brand standards, regulatory guidelines, and local market needs. Supports cross-functional go-to-market strategies in collaboration with product, commercial, clinical, and field marketing teams at regional and global level. Strategizes on how to reach target customers/audiences based on their motivations, challenges, and triggers - with the goal of connecting with key audiences and generating demand. Leads sponsorship, partnership, and event activation strategies to elevate awareness and thought leadership for emerging technologies. Builds and owns digital/social media/web engagement strategies, calendar, execution, and reporting in partnership with agencies and internal stakeholders. Manages internal and external stakeholders to create and optimize campaign execution using KPIs, dashboards, and listening tools. Supports the development of key opinion leader (KOL) engagement and trade media placements to build credibility and market interest. Builds and maintains stakeholder contact databases to enable personalized, insight-driven outreach and messaging delivery. Who You Are You are a strategic thinker and tactical doer, ready to operate as a player-coach within a fast-moving team. You enjoy the challenge of building something new, and you thrive in a highly matrixed, global environment. You bring a proven track record in B2B integrated marketing, ideally within healthcare, digital health, connected care, or other regulated industriesincluding experience with both medical software platforms and hardware devices. You have a downstream marketing mindset with strong experience developing content, campaigns, and sales enablement tools that resonate with clinical and C-suite audiences. Must Have: Minimum Requirements Minimum of 4 years of relevant experience (integrated marketing, marketing communications or agency experience) or advanced degree with a minimum of 2 years relevant experience (integrated marketing, marketing communications or agency experience). Nice to Have Experience planning omni-channel content, under Digital first approach. Experience developing customer journey maps. Experience working with hospital systems, C-suite decision-makers, or global marketing teams. Strong project management and communication skills. Demonstrated ability to navigate a sales-centric organization and shifting priorities with agility. Knowledge of WorkFront or similar project management system. Knowledge of Veeva Promomats or similar regulated approval system. Physical Job Requirements The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. Medtronic offers a competitive salary and flexible benefits package. A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Salary ranges for U.S (excl. PR) locations (USD): 92,000.00 to 138,000.00. The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others). The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program). The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums). Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico. Further details are available at the link below. We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission
to alleviate pain, restore health, and extend life
unites a global team of 95,000+ passionate people. We are engineers at heartputting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary. It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities. If you are applying to perform work for Medtronic, Inc. ("Medtronic") in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and