Senior Marketing Manager DTC Stores

YOUR MISSION

• Collaborate with cross-functional partners to develop comprehensive quarterly marketing directives for PUMA owned outlet stores
• Lead the development and execution of a robust calendar of deliverables focused on in-store promotions and events, mall marketing, paid media, Email, OOH, Social, affiliate and community initiatives
• Serve as point person to troubleshoot needs arising out of the planned scope and deliver timely solutions to support uninterrupted store services
• Provide direction and communications focused on briefing, cost negotiation and end-to-end project management to PUMA's external partners
• Create best-in-class communications to field associates and serve as primary point of contact for owned projects
• Lead the planning and execution of in-store marketing programs including but not limited to in-store promotions and events, mall marketing, paid media, Email, OOH, Social, affiliate and community initiatives
• Manage creative development, production timelines, and executional excellence across all physical retail locations
• Lead the retail communication of marketing programs to all field teams
• Oversee vendor relationships for signage, printing, activations, and external agencies
• Manage and allocate marketing budgets efficiently; analyze performance metrics (traffic, conversion, ROI) and consumer insights to optimize campaigns, regularly report on KPIs, and recommend improvements
• Any other ad-hoc projects as requested or assigned

YOUR TALENT

• Bachelor's degree in Marketing or equivalent relevant experience
• 5+ years of experience in Retail Marketing, preferably with a sport or luxury fashion and accessories brand
• Demonstrated success managing cross-channel retail marketing activations
• Deep understanding of omni-channel and regional retail strategies
• Strong project management, cross-functional communication, and problem-solving skills
• Able to work independently and thrive in a fast-paced, dynamic environment
• Expert knowledge of Microsoft Office Suite, including Word, Excel, PowerPoint
• Ability to travel domestically up to 20% of the time including some nights and weekends

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: #J-18808-Ljbffr