MarTech Analytics Developer

Title : MarTech Analytics Developer Location : Torrance, C Duration : 12 Months Daily Tasks Performed : Work closely with the development team to oversee the implementation, configuration, and debugging of web analytics code, both on the website and Tag Management System (TMS). Includes deployment activities in Non-Prod & Prod environments. Develop front-end UI / UX for privacy banners with opt-in & opt-out models and personalization scenarios using JavaScript. Perform code reviews and provide feedback to ensure high-quality code. Troubleshoot and resolve privacy-related issues. Formulate development efforts for customer journey analysis to deliver insights, making recommendations that drive leads, customer engagement, and qualified shopping visits. Deploy A / B tests and personalized experiences to improve user experience and key conversion goals using Salesforce Personalization. Contribute to support prompts and participate in prompt engineering / benchmarking experiments, utilizing Gen AI to manage healthy propensity scores for campaigns. What will this person be working on : Martech Analytics Developer for the Cookie Tool Management project and CPPA project. Position Success Criteria (Desired) - 'WANTS' Experience in Adobe Analytics and Adobe Launch Tag Management System (TMS), OneTrust Cookie tool, JavaScript, jQuery is a MUST, especially with asynchronous programming and DOM manipulation. Experience working on E-commerce websites using Sitecore 10.0 and Salesforce Lightning Web Components technology platforms. Experience in end-to-end Adobe Analytics implementation supporting projects and production support using Web SDK. Experience with privacy-enhancing technologies (PETs) and encryption methods. Stay up-to-date with the latest privacy regulations and ensure compliance. Familiarity with GDPR, CCPA, and CPRA. Experience in auditing and debugging Adobe Analytics and third-party tags. Deployment of third-party tags, including maintaining a log of active pixels vs expired tracking pixels. Experience in integrating with Adobe Analytics APIs, real-time events, Runtime functions, and plugin IDs. Knowledge of ObservePoint tools, MS Office 365, SharePoint, JIRA & Confluence. Experience in developing documentation, deliverables, and solutions requirements for web analytics tracking and organizing cookie inventory. Experience in developing Campaign Templates, Site-wide JavaScript, and Content Zones using Salesforce Personalization. Nice to have : Implementation experience with Salesforce Personalization (formerly Evergage) and other TMS solutions is a PLUS. Knowledge of OneTrust or trained individuals is a plus.

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