Publicisgroupe
Expert Consultant (Associate Director, Analytics Modeling)
Publicisgroupe, New York, New York, us, 10261
Company description
(m)PHASIZE is a global analytics company that identifies where to make marketing investments that enable profitable business growth. (m)PHASIZE has developed better approaches for maximizing the effectiveness and ROI of marketing investments. Our game changing analytic innovation takes a wide angle view of the marketplace, measuring the impact of offline & online channel synergies and identifying the right marketing mix to engage consumers in a meaningful way and differentiate from the competition. Our highly experienced marketing consultants have a proven track record of delivering significant improvements in marketing effectiveness & ROI by showing our clients what else is possible rather than what has already been done.
Overview
M
PHASIZE seeks a future dynamic thought leader in marketing analytics and predictive modeling. The Senior Manager will work closely with other Managers, Directors, and Vice Presidents on all aspects of analytics work, from data collection and processing, hypothesis testing and model development, programming and model construction, and model interpretation. This is a hybrid role requiring 3 days a week in office.
Responsibilities
As a
Senior Expert Consultant
,
you'll
lead all aspects of analytics work, from data gathering, hypothesis testing and model development, programming and model construction, and model interpretation. Build, review, and publish
market response models
and brand equity modeling studies
Ensure
timely
delivery of
market response models and
brand equity modeling
studies
Partner with other Modeling Managers to supervise and grow Modeling Analysts
Lead engagements with clients' finance, data science, and other technical stakeholders
Effectively partner with the Data Operations and Solutions Architecture team for new product design
Strategically partner with the Client Insights team to address clients' business and marketing challenges
Keep
up-to-date
with new developments in analytic methods in academia and industry
Suggest and create new product ideas in marketing analytics
Qualifications
Proficiency
in econometrics, numerical linear algebra, multivariate analysis, and statistical learning
7
+ years of experience in
fields related to market response modeling and marketing effectiveness
3
+ years of experience in project management – the ability to prioritize and manage multiple projects
A bachelor's degree is
required
; a
Master's in quantitative
discipline is a plus
Demonstration of creative thinking, problem-solving, and attention to detail
Recognition that value comes from a collective effort
Highly proficient in statistical computing, like R, Python, and SAS
Highly proficient in data and spreadsheet tools, like MS Excel, Power BI, and SQL
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact
USMSTACompliance@publicis.com . Compensation Range: $110,580 - $173,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2025 All your information will be kept confidential according to EEO guidelines. #LI-RB4
#J-18808-Ljbffr
(m)PHASIZE is a global analytics company that identifies where to make marketing investments that enable profitable business growth. (m)PHASIZE has developed better approaches for maximizing the effectiveness and ROI of marketing investments. Our game changing analytic innovation takes a wide angle view of the marketplace, measuring the impact of offline & online channel synergies and identifying the right marketing mix to engage consumers in a meaningful way and differentiate from the competition. Our highly experienced marketing consultants have a proven track record of delivering significant improvements in marketing effectiveness & ROI by showing our clients what else is possible rather than what has already been done.
Overview
M
PHASIZE seeks a future dynamic thought leader in marketing analytics and predictive modeling. The Senior Manager will work closely with other Managers, Directors, and Vice Presidents on all aspects of analytics work, from data collection and processing, hypothesis testing and model development, programming and model construction, and model interpretation. This is a hybrid role requiring 3 days a week in office.
Responsibilities
As a
Senior Expert Consultant
,
you'll
lead all aspects of analytics work, from data gathering, hypothesis testing and model development, programming and model construction, and model interpretation. Build, review, and publish
market response models
and brand equity modeling studies
Ensure
timely
delivery of
market response models and
brand equity modeling
studies
Partner with other Modeling Managers to supervise and grow Modeling Analysts
Lead engagements with clients' finance, data science, and other technical stakeholders
Effectively partner with the Data Operations and Solutions Architecture team for new product design
Strategically partner with the Client Insights team to address clients' business and marketing challenges
Keep
up-to-date
with new developments in analytic methods in academia and industry
Suggest and create new product ideas in marketing analytics
Qualifications
Proficiency
in econometrics, numerical linear algebra, multivariate analysis, and statistical learning
7
+ years of experience in
fields related to market response modeling and marketing effectiveness
3
+ years of experience in project management – the ability to prioritize and manage multiple projects
A bachelor's degree is
required
; a
Master's in quantitative
discipline is a plus
Demonstration of creative thinking, problem-solving, and attention to detail
Recognition that value comes from a collective effort
Highly proficient in statistical computing, like R, Python, and SAS
Highly proficient in data and spreadsheet tools, like MS Excel, Power BI, and SQL
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact
USMSTACompliance@publicis.com . Compensation Range: $110,580 - $173,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2025 All your information will be kept confidential according to EEO guidelines. #LI-RB4
#J-18808-Ljbffr