CoStar Group, Inc.
Senior Customer Marketing Manager, Real Estate Manager & Visual Lease
CoStar Group, Inc., Atlanta, Georgia, United States, 30383
Senior Customer Marketing Manager, Real Estate Manager & Visual Lease
Job Description
Senior Customer Marketing Manager CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our Clients. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our Clients, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our Clients, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. Visual Lease As the centralized system of record for all lease-related financial, operational, and legal data, Visual Lease, a CoStar Group company, is purpose-built to support every team involved in managing a company’s leased and owned assets. Informed by nearly three decades of experience, our platform integrates lease management, lease accounting, and sustainability reporting, enabling organizations to save time, mitigate risks, reduce costs, and support sustainability initiatives. Our award-winning software is used by 1,500+ organizations to manage more than 1 million real estate, equipment, and other leased asset records globally. Job Description We’re looking for a strategic and customer-obsessed Senior Customer Marketing Manager to join our growing Marketing team in support of CoStar’s Real Estate Manager (“REM”) and Visual Lease (“VL”) product lines. In this high-impact role, you’ll be responsible for driving net revenue retention of our existing combined customer base of 2,000+ companies of all sizes by promoting customer health, mitigating churn risk, promoting expansion opportunities and enabling deeper and broader customer engagements. You'll work closely with cross-functional teams across both brands—Product, Customer Success, Implementation, SMEs, Alliances, Customer Support, and Sales—to ensure our customers are informed, empowered, and excited about our product roadmaps and service offerings. This position provides a unique opportunity to lead customer marketing following the Visual Lease merger with a highly engaged customer base and an exciting product roadmap. If you have a strong customer marketing foundation and thrive at the intersection of storytelling, customer experience, and go-to-market execution, you’ll be a great fit. This position is full-time in the office and based in New Jersey or Atlanta. Key Responsibilities Support Product Adoption Partner with subject matter experts in Product, customer-facing teams, and leadership to craft and communicate marketing messaging that articulates product value and other valuable information about our product and service solution(s) to be used by customers. Support production adoption efforts in marketing channels. Partner with Product to build marketing materials and talk tracks for Sales, Account Managers, Customer Success and Customer Support to deliver to customers Support of Retention, Upsell & New Product Strategy Develop and deploy marketing campaigns with Product, Account Management & Customer Success to upsell and cross-sell additional productsto existing customers Develop and deploy marketing campaigns and data-driven platform adoption strategies with Customer Success, Customer Support and other customer-facing teams to introduce new product functionality and promote existing feature adoptionto customers Management of Customer Advisory Board (“CAB”), a collection of 20-30 key customers that meet in-person for strategic business alignment Plan and execute an annual in-person CAB event by collaborating with internal and external stakeholders, partners, vendors and event planners Build relationships with existing CAB participants and recruit and nurture additional CAB participants from REM and VL Work with internal executive sponsor, CoStar’s Events team and other internal stakeholders to determine agenda and prepare content, handouts, and surveys Conduct post-event follow-ups, gather feedback, and prepare and share reports Develop and implement Advocacy Program (per Product Line) Design and implement internal process so healthy customers can easily become public advocates of VL or REM Optimize and expand existing VL & REM Advocacy Programs—which currently include case studies, site reviews, customer reference program, webinars, white papers, customer awards and appreciation/gifting programs Enable internal teams and interface with customer advocates to deliver Advocacy Programs Monitor client performance metrics & apply strategies to improve Partner with Customer Success and analytics resources to develop and monitor key customer level metrics, including churn indicators, product adoption/usage, customer engagement, and sentiment (CSAT, NPS, etc.) Determine survey strategy (NPS, CSAT, etc.). Align with internal leadership and customer-facing teams, execute survey strategy, analyze results and internally distribute insights Determine leading methods for 1: many engagements with customers, including podcasts, webinars, blogs, newsletters, email campaigns, in-app campaigns (Pendo), and other forms of content distribution and mass-engagement Collaborate with leadership to determine content strategy, and leverage SMEs, customer advocates, partners, product, sales and customer service leaders and experts to create enriching and valuable content Oversee knowledge center (Center for Excellence) and lead strategy and execution of existing customer webinar series known as ‘Maximize My Platform”
Qualifications A bachelor’s degree is required from an accredited, not-for-profit University or College, preferably in marketing, business, communications, or a related field. 5–8 years of experience in B2B marketing, with a strong focus on customer marketing, product marketing, or lifecycle marketing Demonstrated ability to leverage a metrics driven approach to prioritize and use KPIs to understand adoption and success Proven success managing customer-facing programs such as webinars, advisory boards, or community engagement Excellent cross-functional collaboration and communication skills Comfortable partnering with Product and Engineering to translate technical product updates into customer-friendly messaging Familiar with commonly used tools for measuring adoption and campaign success (Salesforce, Pendo, G2, Hubspot, etc.) A track record of commitment to prior employers. Preferred Qualifications Goal oriented and skilled in making data-driven decisions. Strong project management skills and attention to detail. Passion for building customer relationships and driving growth through advocacy and education. WHAT’S IN IT FOR YOU: Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program. Our benefits package includes (but is not limited to): Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance Commuter and parking benefits 401(K) retirement plan with matching contributions Employee stock purchase plan Paid time off Tuition reimbursement On-site fitness center and/or reimbursed fitness center membership costs (location dependent) Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. #LI-MM5 CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. CoStar is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to recruiting@costargroup.com.
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Qualifications A bachelor’s degree is required from an accredited, not-for-profit University or College, preferably in marketing, business, communications, or a related field. 5–8 years of experience in B2B marketing, with a strong focus on customer marketing, product marketing, or lifecycle marketing Demonstrated ability to leverage a metrics driven approach to prioritize and use KPIs to understand adoption and success Proven success managing customer-facing programs such as webinars, advisory boards, or community engagement Excellent cross-functional collaboration and communication skills Comfortable partnering with Product and Engineering to translate technical product updates into customer-friendly messaging Familiar with commonly used tools for measuring adoption and campaign success (Salesforce, Pendo, G2, Hubspot, etc.) A track record of commitment to prior employers. Preferred Qualifications Goal oriented and skilled in making data-driven decisions. Strong project management skills and attention to detail. Passion for building customer relationships and driving growth through advocacy and education. WHAT’S IN IT FOR YOU: Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program. Our benefits package includes (but is not limited to): Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance Commuter and parking benefits 401(K) retirement plan with matching contributions Employee stock purchase plan Paid time off Tuition reimbursement On-site fitness center and/or reimbursed fitness center membership costs (location dependent) Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. #LI-MM5 CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. CoStar is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to recruiting@costargroup.com.
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