Senior Manager, Marketing Analytics

WHAT ARE WE ALL ABOUT AT ELEMENT THREE? At Element Three, we foster growth in people and business so they can change the world. As an agency, we specialize in what we call B2B2X—manufacturers with complex distribution channels, transforming good brands into industry leaders through accountable, results-driven marketing. When you join our team, you'll work alongside tenacious professionals who excel at what they do while lifting each other up. Our Core Values aren't just words on a wall; they guide every decision and strategy we create. As a Senior Manager, Marketing Analytics, you will lead Element Three's analytics function. This role combines hands-on technical expertise with strategic leadership to deliver bulletproof client insights while building scalable infrastructure for our growing agency. You'll serve as the central hub for all analytics requests, manage relationships with external data specialists, and establish the processes that position analytics as a competitive differentiator. The ideal candidate is a technically skilled analyst ready to step into a leadership role, comfortable managing vendor relationships while building scalable systems. CORE RESPONSIBILITIES Function Leadership & Operations Own all client analytics requests through centralized intake, triage, and delivery processes Manage relationships with external analytics contractors and specialized data vendors Establish and maintain Service Level Agreements (SLAs) for reporting deliverables and ad hoc requests Create quality assurance protocols to ensure data accuracy across all client outputs Develop standardized processes for client onboarding, data integration, and report delivery Build and maintain documentation, SOPs, and a knowledge base for analytics operations Client Delivery & Strategic Analysis Produce high-quality monthly reports, dashboards, and executive presentations for client accounts Provide strategic insights that connect marketing performance to business outcomes and growth opportunities Handle complex analytical requests requiring statistical analysis, attribution modeling, cohort studies, and competitive intelligence Ensure all client deliverables meet Element Three's standards for accuracy, clarity, and actionable insights Infrastructure & Technical Systems Oversee Google Analytics, Tag Manager, and conversion tracking implementations across client accounts Support implementation of data integration platforms (Funnel.io, BigQuery, cloud infrastructure) Maintain multi-client data pipelines, ensuring security, compliance, and data isolation Establish validation frameworks and automated quality checks to eliminate accuracy issues Manage vendor relationships for data warehousing and ETL processes Service Expansion Support Support the development of analytics offerings as standalone revenue-generating services with defined pricing and scope Create sales enablement materials and service descriptions for expanded analytics capabilities Support new business development with competitive analysis, market research, and proof-of-concept projects Support E3-marketing case studies and thought leadership content that positions Element Three's analytics expertise QUALIFICATIONS & SKILLS REQUIRED 3-5 years in digital analytics, marketing technology, or business intelligence roles Proven experience managing complex data integration projects and multi-platform reporting Background working with agencies, consultancies, or client services environments Experience collaborating with external vendors and managing technical contractor relationships Track record of building processes and documentation for team knowledge sharing Advanced proficiency in Google Analytics 4, including custom implementations, debugging, and troubleshooting Expert-level Google Tag Manager skills with the ability to audit and optimize existing setups Strong SQL skills for data extraction, transformation, and analysis Experience with data visualization platforms (Looker Studio required, Power BI is a plus) Familiarity with data pipeline tools (Funnel.io or similar ETL platforms) Working knowledge of data warehousing concepts and cloud platforms (BigQuery preferred) Ability to translate complex analytical findings into clear business recommendations Experience with consent management, data privacy compliance, and multi-client data security Proficient in written and verbal communication skills with the ability to present to executive audiences Experience training team members on analytical tools and best practices This role offers the unique opportunity to shape Element Three's analytics function during a pivotal growth phase, establishing yourself as a key strategic contributor while building the infrastructure and processes that will drive our clients' success for years to come.

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