Senior Director of Corporate Public Relations & Communications

Career Opportunities with Self Esteem Brands A great place to work. Current job opportunities are posted here as they become available. Senior Director of Corporate Public Relations & Communications

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U is seeking a

Senior Director of Corporate Public Relations & Communications

to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. NOTE: We are prioritizing applicants who can work from our Boca Raton, FL campus.

Will consider candidates who can work from our Woodbury, MN campus. This role follows a hybrid work schedule, with in-office presence required on Mondays, Tuesdays, and Thursdays each week. Job Summary The

Senior Director of Corporate Public Relations & Communications

will lead the PR/Communications strategies to drive consumer awareness, brand engagement, and franchise development across Purpose Brands’ portfolio. This leader will define the right initiatives to maximize owned and earned PR/media channels. This highly visible role is responsible for developing and executing integrated PR campaigns that build trust, elevate brand reputation, and attract both consumers and prospective franchisees—domestically and internationally. With strong media relationships and a proven track record in storytelling and reputation management, this leader plays a critical role in positioning Purpose Brands and its executives as thought leaders in the wellness, fitness, and franchising space. Reporting to the Chief Commercial Officer, the role partners closely with marketing, franchise development, legal, and executive leadership. Purpose/Impact (Duties and Responsibilities) Consumer PR : Lead earned and owned PR media strategies that increase consumer awareness, engagement and consideration. Secure national, regional, and digital media coverage to boost visibility across all brands and drive significant impressions across all outlets. Develop spokesperson programs and prepare executives and franchisees for identified PR media opportunities. Franchise Development PR : Build and execute PR campaigns that raise awareness among prospective franchisees. Partner with the Franchise Development team to support lead generation efforts through strategic PR media placements, event presence, and storytelling that highlight Purpose Brands' impact and growth. Support Event implementation for both Speaking opportunities, as well as brand presence. Reputation & Crisis Management : Proactively manage brand reputation, providing swift, clear, and confident communication during sensitive crisis situations. Maintain the crisis communications playbook and collaborate with Legal and HR on real-time issues. Messaging & Alignment : Ensure consistent, on-brand messaging across internal and external channels—including franchise networks, international markets, and media platforms. Advise senior leaders on reputation risks and brand opportunities. Define and create quarterly company wide overview reports and pitch decks. Team & Agency Management : Collaborate with additional company functions (marketing, legal, franchise development, finance, HR) and oversee external agencies. Track media impact, analyze PR performance, and adjust campaigns based on insights. Strengths and Background 10+ years in public relations, with a strong background in consumer PR media strategy Bachelor’s degree in communications, PR, Journalism, or related field Proven success in franchise or multi-unit brand communications Expertise in media relations, crisis communications, and reputation management Excellent writing, storytelling, and executive communication skills Experience with international or multi-brand portfolios preferred Core Competencies Media Relations | Brand Storytelling | Executive Communications Crisis & Issues Management | Franchise PR Strategy | Thought Leadership Stakeholder Engagement | Cross-Functional Collaboration | Agency Management What’s in it for you: Medical, Dental and Vision Coverage Life and Disability Insurance Unlimited Time off + Paid Holidays Fridays off between Memorial Day and Labor Day 401(K) Savings Plan Matching at 4% Paid Parental Leave, up to 12 weeks 10 Coaching and Therapy sessions Brand Discounts & Reimbursements In-house workout facilities Professional Development Opportunities Team Building, Employee Engagement Activities & so much more

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