The Home Depot
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OAM Audience Strategy Manager
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The Home Depot 1 day ago Be among the first 25 applicants Join to apply for the
OAM Audience Strategy Manager
role at
The Home Depot Get AI-powered advice on this job and more exclusive features. Position Purpose
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.
The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 7th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a manager to be a key architect of enterprise marketing initiatives that are integrated across internal and external channels. This person will be charged with identifying, evaluating, designing, and executing marketing initiatives against aggressive brand building and sales driving goals. Req153015
Position Purpose
The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 7th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a manager to be a key architect of enterprise marketing initiatives that are integrated across internal and external channels. This person will be charged with identifying, evaluating, designing, and executing marketing initiatives against aggressive brand building and sales driving goals.
This candidate will lead strategy working with our business partners, marketing and channel leaders and agency partners to determine the optimal mix of tactics, creative, messaging, insights and marketing to advance our brand strategy through a key business initiative. They will be instrumental in powering a cross-functional partnership between teams overseeing efforts to best accelerate development, implementation and measured customer adoption of the collective marketing channel roadmaps and brand strategy. Success in understanding data, insights and translating trends into action will be critical to ensure that the customer experience is of the highest quality in order to drive sales.
The Manager role takes ownership of work streams that are most critical to our strategic brand vision and will have exposure to The Home Depot business to build trusted working relationships while affecting change from within one of the world's leading retailers.
Key Responsibilities
10% Brand Awareness - Help drive demand creation by creating brand awareness activities for internal associates 10% Execution - Organic Initiative Execution: Lead and support cross-functional project teams to manage and execute high value initiatives, special projects and requests for Marketing and Business leaders 20% Projects - Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting that supports execution of the planning and activation process 60% Strategies - Strategy Formulation and Activation: Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan consistent with our multi-channel marketing strategies
Direct Manager/Direct Reports
This position typically reports to Sr Manager, Audience Marketing This position has 0 Direct Reports
Travel Requirements
Typically requires overnight travel less than 10% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
Must be eighteen years of age or older. Must be legally permitted to work in the United States.
Preferred Qualifications
Excellent written and verbal communication skills A minimum of 5+ years' experience in marketing, communications, or media planning, either at another company or at a media/advertising agency The ability to link business goals to communication strategies and creative concepts A strong formal and informed advocate of brand communications strategies and tactics, particularly to internal stakeholders A high interest in developments in technology and media that can affect brand communications, and the ability to communicate and advocate to all relevant brand constituencies how these developments can change the competitive and media landscape Must be able to manage multiple internal and external partnerships and coalesce them into a united front supporting key brand initiatives
Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education
No additional education
Minimum Years Of Work Experience
0
Preferred Years Of Work Experience
No additional years of experience
Minimum Leadership Experience
None
Preferred Leadership Experience
None
Certifications
None
Competencies
Decision Quality Collaborates Drives Engagement Ensures Accountability Plans and Aligns Communicates Effectively Customer Focus Develops Talent Drives Results Manages Conflict Seniority level
Seniority levelNot Applicable Employment type
Employment typeFull-time Job function
Job functionMarketing IndustriesConsumer Services Referrals increase your chances of interviewing at The Home Depot by 2x Get notified about new Strategy Manager jobs in
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OAM Audience Strategy Manager
role at
The Home Depot 1 day ago Be among the first 25 applicants Join to apply for the
OAM Audience Strategy Manager
role at
The Home Depot Get AI-powered advice on this job and more exclusive features. Position Purpose
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.
The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 7th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a manager to be a key architect of enterprise marketing initiatives that are integrated across internal and external channels. This person will be charged with identifying, evaluating, designing, and executing marketing initiatives against aggressive brand building and sales driving goals. Req153015
Position Purpose
The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 7th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a manager to be a key architect of enterprise marketing initiatives that are integrated across internal and external channels. This person will be charged with identifying, evaluating, designing, and executing marketing initiatives against aggressive brand building and sales driving goals.
This candidate will lead strategy working with our business partners, marketing and channel leaders and agency partners to determine the optimal mix of tactics, creative, messaging, insights and marketing to advance our brand strategy through a key business initiative. They will be instrumental in powering a cross-functional partnership between teams overseeing efforts to best accelerate development, implementation and measured customer adoption of the collective marketing channel roadmaps and brand strategy. Success in understanding data, insights and translating trends into action will be critical to ensure that the customer experience is of the highest quality in order to drive sales.
The Manager role takes ownership of work streams that are most critical to our strategic brand vision and will have exposure to The Home Depot business to build trusted working relationships while affecting change from within one of the world's leading retailers.
Key Responsibilities
10% Brand Awareness - Help drive demand creation by creating brand awareness activities for internal associates 10% Execution - Organic Initiative Execution: Lead and support cross-functional project teams to manage and execute high value initiatives, special projects and requests for Marketing and Business leaders 20% Projects - Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting that supports execution of the planning and activation process 60% Strategies - Strategy Formulation and Activation: Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan consistent with our multi-channel marketing strategies
Direct Manager/Direct Reports
This position typically reports to Sr Manager, Audience Marketing This position has 0 Direct Reports
Travel Requirements
Typically requires overnight travel less than 10% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
Must be eighteen years of age or older. Must be legally permitted to work in the United States.
Preferred Qualifications
Excellent written and verbal communication skills A minimum of 5+ years' experience in marketing, communications, or media planning, either at another company or at a media/advertising agency The ability to link business goals to communication strategies and creative concepts A strong formal and informed advocate of brand communications strategies and tactics, particularly to internal stakeholders A high interest in developments in technology and media that can affect brand communications, and the ability to communicate and advocate to all relevant brand constituencies how these developments can change the competitive and media landscape Must be able to manage multiple internal and external partnerships and coalesce them into a united front supporting key brand initiatives
Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education
No additional education
Minimum Years Of Work Experience
0
Preferred Years Of Work Experience
No additional years of experience
Minimum Leadership Experience
None
Preferred Leadership Experience
None
Certifications
None
Competencies
Decision Quality Collaborates Drives Engagement Ensures Accountability Plans and Aligns Communicates Effectively Customer Focus Develops Talent Drives Results Manages Conflict Seniority level
Seniority levelNot Applicable Employment type
Employment typeFull-time Job function
Job functionMarketing IndustriesConsumer Services Referrals increase your chances of interviewing at The Home Depot by 2x Get notified about new Strategy Manager jobs in
Atlanta, GA . Business Analyst Associate, Product Go-To-Market Atlanta, GA $96,000.00-$138,000.00 1 day ago Business Strategy Analysis Consultant (Contractor) Atlanta Metropolitan Area $88,000.00-$180,400.00 12 hours ago Analyst, Strategic Business Development (Corporate Strategy and M&A)Program Manager, Change Management, Energy and Location Strategy Atlanta, GA $126,000.00-$181,000.00 1 week ago Atlanta, GA $60,000.00-$110,000.00 4 weeks ago Business Analyst P&C Operations REMOTE US OR Hybrid Atlanta Atlanta, GA $70,000.00-$85,000.00 1 week ago Atlanta, GA $190,000.00-$200,000.00 1 week ago Senior Manager - Consumer Sector - Durables Strategy, North America Atlanta, GA $190,000.00-$200,000.00 3 days ago Atlanta, GA $215,000.00-$250,000.00 1 week ago Business Development Manager (Atlanta, GA) Atlanta, GA $70,000.00-$80,000.00 4 months ago Atlanta, GA $149,133.00-$195,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr