Uber
Marketing Technology Associate, Creative Optimization
Uber, San Francisco, California, United States, 94199
About the Team
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. Creative Optimization for Paid Channels (Performance Marketing)
: Creative is often the single most-influential lever to drive performance improvements across digital marketing campaigns. The team is responsible for the development, deployment, testing, reporting and optimization of the creative across all of Uber's paid acquisition advertising campaigns, across all channels and all lines of business. The work is extremely cross-functional - relying on tight coordination with the business, channel managers, marketing legal, localization teams and external creative agencies. Performance Marketing
: The Performance Marketing organization at Uber is structured to drive high-impact marketing campaigns that leverage innovative technology across all of Uber's segments and products. Performance marketing is focused on the lower funnel metrics such as acquisition, remarketing, re-engagement, and retention. About the Role In an age of sophisticated channel algorithms, creative is now one of the largest levers marketers can control and optimize when it comes to Performance Marketing. In this role, you will have a direct impact on all performance marketing creative-globally-at Uber! We continuously iterate on acquisition-focused creative to improve our campaign performance, while constantly creating new assets-inspired from all over the globe, and seen by millions. You will collaborate regularly with our global channels team to ensure we hit our aggressive growth targets, as well as with the global strategy teams to ensure we stay relevant and feel local around the world. You will be expected to produce creative that taps our cutting edge creative automation technology, unlocking massive scale intersecting with local, creative nuance. Our creative is built to perform, and our impact to the business is measured in real business results: efficiently and effectively growing our key businesses. What You'll Do Work with internal channel managers (ie: FB/IG, TikTok channel managers) to brief external agencies and produce new creative (that follows best practices, cutting edge trends, and gives a nod to local nuances) for performance marketing
Lead creative optimization testing roadmaps for evergreen acquisition-campaigns on paid social/display/video channels
Using in-house measurement tools, pull creative performance insights to inform future asset development and optimization
Work with the cross-functional internal applied science teams and channel teams to craft creative experiments (such as A/B Testing), track the impact of new creative, and make decisions regarding next steps
Project manage new creative productions from start to finish, including:
outlining the scope of the request
briefing creative ad agencies focused on acquisition creative
working with marketing legal teams on approvals
provide creative feedback/direction during agency reviews
work with localization teams and local teams
develop test plans across various channels (Meta, TikTok, Google, etc)
organize and pull results to understand the impact of creative optimization in performance marketing
Educate other teams (inside & outside of performance marketing) on creative testing results
Create creative templates and storyboards yourself through our internal creative tools and resources
Write acquisition-focused copy for text-based channels such as paid search, display, and job boards.
Basic Qualifications Bachelor's degree and 2+ years of experience with performance marketing channels (i.e. social, display, mobile app marketing, app stores, SEM, etc.) either leading campaigns or producing creative
Knowledge of today's social media trends and the content that grabs attention, spreads widely, and stays current
Previous in-office experience, as this role requires in-person office attendance, and is considered hybrid
Preferred Qualifications Experience pulling creative reporting from platforms (ie: Meta, TikTok, Google Ads), Tableau, and general curiosity about performance marketing data
Genuine curiosity in understanding what ad variation drove results and why
Experience partnering with creative agencies to produce new performance based creative and an understanding of best practices for acquisition/performance creative vs. brand awareness goals
DIY digital ad creation
Performance copywriting
Project management skills inclusive of prioritization, organization, stakeholder management, and accountability to timelines
Proven ability to work cross-functionally with product, design, analytics, and digital marketing teams
A desire to move quickly and experiment with new ideas
Excellent communication skills: written, verbal, and visual
Experience with dynamic content optimization engines preferred
Experience producing content/ads in multiple languages, cultures, and countries around the world
Fluent in multiple languages is a plus
Tech industry experience
For New York, NY-based roles: The base salary range for this role is USD$108,000 per year - USD$120,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$108,000 per year - USD$120,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits. Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform
#J-18808-Ljbffr
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. Creative Optimization for Paid Channels (Performance Marketing)
: Creative is often the single most-influential lever to drive performance improvements across digital marketing campaigns. The team is responsible for the development, deployment, testing, reporting and optimization of the creative across all of Uber's paid acquisition advertising campaigns, across all channels and all lines of business. The work is extremely cross-functional - relying on tight coordination with the business, channel managers, marketing legal, localization teams and external creative agencies. Performance Marketing
: The Performance Marketing organization at Uber is structured to drive high-impact marketing campaigns that leverage innovative technology across all of Uber's segments and products. Performance marketing is focused on the lower funnel metrics such as acquisition, remarketing, re-engagement, and retention. About the Role In an age of sophisticated channel algorithms, creative is now one of the largest levers marketers can control and optimize when it comes to Performance Marketing. In this role, you will have a direct impact on all performance marketing creative-globally-at Uber! We continuously iterate on acquisition-focused creative to improve our campaign performance, while constantly creating new assets-inspired from all over the globe, and seen by millions. You will collaborate regularly with our global channels team to ensure we hit our aggressive growth targets, as well as with the global strategy teams to ensure we stay relevant and feel local around the world. You will be expected to produce creative that taps our cutting edge creative automation technology, unlocking massive scale intersecting with local, creative nuance. Our creative is built to perform, and our impact to the business is measured in real business results: efficiently and effectively growing our key businesses. What You'll Do Work with internal channel managers (ie: FB/IG, TikTok channel managers) to brief external agencies and produce new creative (that follows best practices, cutting edge trends, and gives a nod to local nuances) for performance marketing
Lead creative optimization testing roadmaps for evergreen acquisition-campaigns on paid social/display/video channels
Using in-house measurement tools, pull creative performance insights to inform future asset development and optimization
Work with the cross-functional internal applied science teams and channel teams to craft creative experiments (such as A/B Testing), track the impact of new creative, and make decisions regarding next steps
Project manage new creative productions from start to finish, including:
outlining the scope of the request
briefing creative ad agencies focused on acquisition creative
working with marketing legal teams on approvals
provide creative feedback/direction during agency reviews
work with localization teams and local teams
develop test plans across various channels (Meta, TikTok, Google, etc)
organize and pull results to understand the impact of creative optimization in performance marketing
Educate other teams (inside & outside of performance marketing) on creative testing results
Create creative templates and storyboards yourself through our internal creative tools and resources
Write acquisition-focused copy for text-based channels such as paid search, display, and job boards.
Basic Qualifications Bachelor's degree and 2+ years of experience with performance marketing channels (i.e. social, display, mobile app marketing, app stores, SEM, etc.) either leading campaigns or producing creative
Knowledge of today's social media trends and the content that grabs attention, spreads widely, and stays current
Previous in-office experience, as this role requires in-person office attendance, and is considered hybrid
Preferred Qualifications Experience pulling creative reporting from platforms (ie: Meta, TikTok, Google Ads), Tableau, and general curiosity about performance marketing data
Genuine curiosity in understanding what ad variation drove results and why
Experience partnering with creative agencies to produce new performance based creative and an understanding of best practices for acquisition/performance creative vs. brand awareness goals
DIY digital ad creation
Performance copywriting
Project management skills inclusive of prioritization, organization, stakeholder management, and accountability to timelines
Proven ability to work cross-functionally with product, design, analytics, and digital marketing teams
A desire to move quickly and experiment with new ideas
Excellent communication skills: written, verbal, and visual
Experience with dynamic content optimization engines preferred
Experience producing content/ads in multiple languages, cultures, and countries around the world
Fluent in multiple languages is a plus
Tech industry experience
For New York, NY-based roles: The base salary range for this role is USD$108,000 per year - USD$120,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$108,000 per year - USD$120,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits. Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform
#J-18808-Ljbffr