United States Postal Service
Social Intelligence Analyst I
United States Postal Service, Washington, District of Columbia, us, 20022
FUNCTIONAL PURPOSE:
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description. Monitors social media platforms, print, and broadcasting to gather, analyze, and interpret USPS consumer data; recommends actionable insights related to consumer behavior. Leads initiatives to promote and protect USPS brand reputation through community engagement and crisis mitigation. DUTIES AND RESPONSIBILITIES: 1. Monitors social media platforms for USPS mentions or inquiries (e.g., inbound posts, on-going trends, conversations). Implements search strategies (e.g., Boolean language) to track and identify USPS mentions, variations of brand names, competitor activities, product feedback, and customer service opportunities across social media platforms. Utilizes search queries with operators such as "and", "or", "not" and specific keywords to filter and retrieve relevant information and communicates gained insights to leadership to ensure alignment to organizational goals. 2. Utilizes social intelligence software (e.g, Digimind/Onclusive Insights, Brandwatch, Talkwalker, Meltwater) to research and analyze online responses and feedback regarding USPS products and services; identifies opportunities for improvement regarding USPS initiatives, programs, and services. Coordinates with contractors to ensure software is functioning properly and in compliance with contract. 3. Builds brand awareness through active and engaging participation in social media discussions. Assists with plans and guidelines to leverage social media conversations; measures online community performance and engagement to make data-driven decisions. Identifies potential business opportunities with online influencers whose audience and content aligns to brand goals. Utilizes crowdsourcing tools of engagement to capture customer experiences and makes recommendations on how to increase buyer confidence. 4. Synthesizes and extracts social media data for reports. Prepares daily social media reports for executive leadership detailing the social media conversation regarding USPS. Utilizes social media analytics dashboards to review and analyze performance reports; determines adherence to escalation response process protocols. 5. Monitors for crisis mitigation, public relations issues, fraud, and intellectual property violations. Identifies and reports suspicious activity to internal or external parties (e.g., Inspection Service, Human Resources, Google). Alerts leadership of trends or active social media industry mentions of USPS that are considered potential public relations issues. 6. Plans, coordinates, and conducts training on social media software (e.g., Digimind, Critical Mention, Native Metrics, Khoros). Provides onboarding and guidance to new team members on systems, policies, and procedures. SUPERVISION: Mgr Social Media Strat & Analytics REQUIREMENTS: Ability to work and interact with customers and employees in a fast paced digital environment. Knowledge of social media measurement processes and best practices sufficient to gather and analyze social media data and communicate insights to leadership. Knowledge of major social media platforms (e.g., Facebook, X, Instagram, Youtube) including features, user demographics, and engagement metrics sufficient to monitor and assess brand insights. Knowledge of Boolean language sufficient to research information and filter data. Ability to analyze trends and data utilizing social intelligence systems and technology (e.g., Digimind/Onclusive Insights, Brandwatch). Ability to identify potential public relations issues and perform crisis mitigation activities. Ability to communicate both orally and in writing sufficient to provide technical guidance, training, project updates, reports, and recommendations to a variety of technical and non-technical audiences.
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Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description. Monitors social media platforms, print, and broadcasting to gather, analyze, and interpret USPS consumer data; recommends actionable insights related to consumer behavior. Leads initiatives to promote and protect USPS brand reputation through community engagement and crisis mitigation. DUTIES AND RESPONSIBILITIES: 1. Monitors social media platforms for USPS mentions or inquiries (e.g., inbound posts, on-going trends, conversations). Implements search strategies (e.g., Boolean language) to track and identify USPS mentions, variations of brand names, competitor activities, product feedback, and customer service opportunities across social media platforms. Utilizes search queries with operators such as "and", "or", "not" and specific keywords to filter and retrieve relevant information and communicates gained insights to leadership to ensure alignment to organizational goals. 2. Utilizes social intelligence software (e.g, Digimind/Onclusive Insights, Brandwatch, Talkwalker, Meltwater) to research and analyze online responses and feedback regarding USPS products and services; identifies opportunities for improvement regarding USPS initiatives, programs, and services. Coordinates with contractors to ensure software is functioning properly and in compliance with contract. 3. Builds brand awareness through active and engaging participation in social media discussions. Assists with plans and guidelines to leverage social media conversations; measures online community performance and engagement to make data-driven decisions. Identifies potential business opportunities with online influencers whose audience and content aligns to brand goals. Utilizes crowdsourcing tools of engagement to capture customer experiences and makes recommendations on how to increase buyer confidence. 4. Synthesizes and extracts social media data for reports. Prepares daily social media reports for executive leadership detailing the social media conversation regarding USPS. Utilizes social media analytics dashboards to review and analyze performance reports; determines adherence to escalation response process protocols. 5. Monitors for crisis mitigation, public relations issues, fraud, and intellectual property violations. Identifies and reports suspicious activity to internal or external parties (e.g., Inspection Service, Human Resources, Google). Alerts leadership of trends or active social media industry mentions of USPS that are considered potential public relations issues. 6. Plans, coordinates, and conducts training on social media software (e.g., Digimind, Critical Mention, Native Metrics, Khoros). Provides onboarding and guidance to new team members on systems, policies, and procedures. SUPERVISION: Mgr Social Media Strat & Analytics REQUIREMENTS: Ability to work and interact with customers and employees in a fast paced digital environment. Knowledge of social media measurement processes and best practices sufficient to gather and analyze social media data and communicate insights to leadership. Knowledge of major social media platforms (e.g., Facebook, X, Instagram, Youtube) including features, user demographics, and engagement metrics sufficient to monitor and assess brand insights. Knowledge of Boolean language sufficient to research information and filter data. Ability to analyze trends and data utilizing social intelligence systems and technology (e.g., Digimind/Onclusive Insights, Brandwatch). Ability to identify potential public relations issues and perform crisis mitigation activities. Ability to communicate both orally and in writing sufficient to provide technical guidance, training, project updates, reports, and recommendations to a variety of technical and non-technical audiences.
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