The Walt Disney Company
Lead Product Manager - MarTech Apply Now Apply Later
Job ID
10127178
Location
Orlando, Florida, United States / Glendale, California, United States
Business
Disney Experiences
Date posted 8月. 06, 2025 Job Summary:
“We Power the Magic!” That’s our motto at Disney Experiences (DX) Tech & Digital. Our team creates world-class immersive digital experiences for the Company’s premier vacation brands. We deliver experiences to consumers through our Disney’s Parks & Resorts worldwide, Disney Cruise Lines, and Disney Vacation Club. We are responsible for the end-to-end digital and physical Guest, Cast & Operations experience for all technology & digitally led initiatives across the Attractions & Entertainment, Food & Beverage, Resorts & Transportation and Merchandise lines of business, as well as other initiatives such as Hey, Disney! We are seeking a Lead Product Manager - MarTech who will act as the critical link bridging the Marketing (Customer Engagement, CE) and Tech & Digital organization. This role is foundational to aligning the strategic priorities of the organization with innovative marketing technology solutions that propel success. As the go-to in MarTech in Tech & Digital, you’ll own the strategic planning, governance, and execution of a comprehensive roadmap. You will play a pivotal role in fostering seamless integrations, ensuring cross-functional alignment, and building strong partnerships. As a key leader, you will translate the needs of the Marketing organization into actionable technology solutions in strong collaboration with CE to drive growth goals. With a deep understanding of the DX MarTech ecosystems and an eye on scaling for the future, this role requires strategic vision and an unwavering commitment to ensuring CE’s needs are met or exceeded. You Will: Develop and Own the Strategic Roadmap: Lead the development of the DX MarTech roadmap by aligning marketing objectives with technology delivery. In partnership with CE and Tech & Digital, you will prioritize initiatives, considering scalability, customer experience impact, and organizational goals.
Act as the Liaison Across Teams: Serve as the bridge between CE and Tech & Digital, ensuring smooth communication and alignment on goals, timelines, and priorities. Build and maintain strong relationships to foster trust and collaboration.
Drive Collaborative Culture: Build a structure of transparency, ownership, and responsibility for the MarTech landscape, ensuring collective success through shared goals and milestones.
Champion Marketing Goals: On behalf of CE advocate, for their goals inside of Tech & Digital, including the seamless use of data and tools that enable marketing to drive omni-channel Guest experiences at scale.
Foster End-to-End Integration: Ensure seamless integrations across MarTech tools (e.g., CDPs, CRMs, automation platforms, analytics systems) to ensure data integrity, accessibility, and enhanced cooperation between tools.
Oversee Change Management: Partner with stakeholders during the rollout of new or enhanced technologies to ensure proper adoption and operational integration. Establish consistent communication and training.
Translate Marketing Needs into Scalable Tech Solutions: Collaborate closely with stakeholders to understand pain points, identify opportunities, and craft innovative solutions that meet the marketing needs of today, and anticipate the demands of tomorrow.
You Have: 7+ years of experience with product management in the MarTech space. Strong understanding of platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, or comparable tools within the ecosystem.
Strategic Leadership Experience:
Proven ability to develop, implement, and own roadmaps that balance marketing objectives, user needs, and technical constraints. Experience collaborating with senior stakeholders to set priorities for maximum impact.
Integration and Systems Thinking:
Demonstrated understanding of how interconnected systems and platforms work together. Ability to optimize complex MarTech stacks, including data layers, tag managers, automation tools, CRMs, CDPs, and APIs.
Data-Driven Mindset:
Strong command of metrics, KPIs, and analytics platforms. Proven history of using data to justify decisions and track the success of roadmap initiatives.
Exceptional Relationship Management Ability:
Deep experience building bridges between diverse stakeholders, aligning their individual objectives to achieve a shared vision. You’re a clear communicator and confident in managing competing priorities.
Agility in Technology Adoption:
An ability to quickly assess and implement new, emerging technologies to stay ahead of competitive trends and market needs.
Technical Fluency:
Ability to communicate effectively about technical concepts across various stakeholders, including engineering teams, marketers, and executives.
Required Education: Bachelor's degree or equivalent experience
Preferred Education: Master’s degree or equivalent experience
#DISNEYTECH
The hiring range for this position in CA is $138,900.00 to $186,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web. About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with Walt Disney Attractions Technology LLC , which is part of a business we call Disney Experiences . Walt Disney Attractions Technology LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world. Disability Accommodation For Employment Applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability. Sign up to receive new job alerts and company information based on your preferences.
#J-18808-Ljbffr
Job ID
10127178
Location
Orlando, Florida, United States / Glendale, California, United States
Business
Disney Experiences
Date posted 8月. 06, 2025 Job Summary:
“We Power the Magic!” That’s our motto at Disney Experiences (DX) Tech & Digital. Our team creates world-class immersive digital experiences for the Company’s premier vacation brands. We deliver experiences to consumers through our Disney’s Parks & Resorts worldwide, Disney Cruise Lines, and Disney Vacation Club. We are responsible for the end-to-end digital and physical Guest, Cast & Operations experience for all technology & digitally led initiatives across the Attractions & Entertainment, Food & Beverage, Resorts & Transportation and Merchandise lines of business, as well as other initiatives such as Hey, Disney! We are seeking a Lead Product Manager - MarTech who will act as the critical link bridging the Marketing (Customer Engagement, CE) and Tech & Digital organization. This role is foundational to aligning the strategic priorities of the organization with innovative marketing technology solutions that propel success. As the go-to in MarTech in Tech & Digital, you’ll own the strategic planning, governance, and execution of a comprehensive roadmap. You will play a pivotal role in fostering seamless integrations, ensuring cross-functional alignment, and building strong partnerships. As a key leader, you will translate the needs of the Marketing organization into actionable technology solutions in strong collaboration with CE to drive growth goals. With a deep understanding of the DX MarTech ecosystems and an eye on scaling for the future, this role requires strategic vision and an unwavering commitment to ensuring CE’s needs are met or exceeded. You Will: Develop and Own the Strategic Roadmap: Lead the development of the DX MarTech roadmap by aligning marketing objectives with technology delivery. In partnership with CE and Tech & Digital, you will prioritize initiatives, considering scalability, customer experience impact, and organizational goals.
Act as the Liaison Across Teams: Serve as the bridge between CE and Tech & Digital, ensuring smooth communication and alignment on goals, timelines, and priorities. Build and maintain strong relationships to foster trust and collaboration.
Drive Collaborative Culture: Build a structure of transparency, ownership, and responsibility for the MarTech landscape, ensuring collective success through shared goals and milestones.
Champion Marketing Goals: On behalf of CE advocate, for their goals inside of Tech & Digital, including the seamless use of data and tools that enable marketing to drive omni-channel Guest experiences at scale.
Foster End-to-End Integration: Ensure seamless integrations across MarTech tools (e.g., CDPs, CRMs, automation platforms, analytics systems) to ensure data integrity, accessibility, and enhanced cooperation between tools.
Oversee Change Management: Partner with stakeholders during the rollout of new or enhanced technologies to ensure proper adoption and operational integration. Establish consistent communication and training.
Translate Marketing Needs into Scalable Tech Solutions: Collaborate closely with stakeholders to understand pain points, identify opportunities, and craft innovative solutions that meet the marketing needs of today, and anticipate the demands of tomorrow.
You Have: 7+ years of experience with product management in the MarTech space. Strong understanding of platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, or comparable tools within the ecosystem.
Strategic Leadership Experience:
Proven ability to develop, implement, and own roadmaps that balance marketing objectives, user needs, and technical constraints. Experience collaborating with senior stakeholders to set priorities for maximum impact.
Integration and Systems Thinking:
Demonstrated understanding of how interconnected systems and platforms work together. Ability to optimize complex MarTech stacks, including data layers, tag managers, automation tools, CRMs, CDPs, and APIs.
Data-Driven Mindset:
Strong command of metrics, KPIs, and analytics platforms. Proven history of using data to justify decisions and track the success of roadmap initiatives.
Exceptional Relationship Management Ability:
Deep experience building bridges between diverse stakeholders, aligning their individual objectives to achieve a shared vision. You’re a clear communicator and confident in managing competing priorities.
Agility in Technology Adoption:
An ability to quickly assess and implement new, emerging technologies to stay ahead of competitive trends and market needs.
Technical Fluency:
Ability to communicate effectively about technical concepts across various stakeholders, including engineering teams, marketers, and executives.
Required Education: Bachelor's degree or equivalent experience
Preferred Education: Master’s degree or equivalent experience
#DISNEYTECH
The hiring range for this position in CA is $138,900.00 to $186,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web. About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with Walt Disney Attractions Technology LLC , which is part of a business we call Disney Experiences . Walt Disney Attractions Technology LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world. Disability Accommodation For Employment Applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability. Sign up to receive new job alerts and company information based on your preferences.
#J-18808-Ljbffr