Horizon Commerce
Senior Director, Experience Analytics & Optimization
Horizon Commerce, New York, New York, us, 10261
Senior Director, Experience Analytics & Optimization
Join to apply for the
Senior Director, Experience Analytics & Optimization
role at
Horizon Commerce Senior Director, Experience Analytics & Optimization
1 day ago Be among the first 25 applicants Join to apply for the
Senior Director, Experience Analytics & Optimization
role at
Horizon Commerce Get AI-powered advice on this job and more exclusive features. Job Description
The Job Description
The
Senior
Director, Experience Analytics & Optimization
will report to the
VP, Experience Analytics & Optimization
and support clients in optimizing digital properties such as websites and mobile apps through data-driven insights and experience measurement.
This role balances analytical thinking with strategic execution, focusing on understanding user behaviors, identifying conversion opportunities, and optimizing digital experiences to improve performance. The Senior Director will contribute both as an individual practitioner and team leader, collaborating cross-functionally across web analytics and conversion rate optimization programs.
This is an ideal role for someone hands-on with analytics tools like Adobe or Google Analytics, familiar with tag management and CRO techniques, and eager to play a critical role in advancing data-driven decision-making for Horizon Commerce clients. You will guide the team in strategic implementation of web analytics measurement that tracks consumer behavior and develop strategies for optimizing digital experiences based on this data. You should possess a strong grasp of web tracking and data tools—such as analytics platforms, SQL, and BI tools—alongside a solid understanding of front-end web technologies like HTML, CSS, and JavaScript to effectively guide the team on implementing CRO tests.
You will also play a key role in new business support including creating proposals for new and existing clients, contributing to thought leadership, and participating in pitch presentations. The Senior Director will also have a critical role in helping shape our capabilities and setting strategic direction for team growth.
What You’ll Do
Experience Analytics & Optimization
Lead the delivery of in-depth analysis of user behavior across websites and digital experiences to identify opportunities for conversion improvement Develop and maintain measurement frameworks and define KPIs that align with client business goals and create a baseline for experience optimization Provide actionable insights on user journeys, funnel performance, feature usage, and pain points Collaborate closely with CX, media, and creative teams to create holistic improvement plans based on data Develop architecture designs that advise clients on how to integrate and transform data to build actionable dashboards using data collected from their web analytics, marketing, and internal tools Deliver regular reporting, dashboards, and presentations that communicate insights clearly and persuasively. Advise clients with strategic recommendations based on insights from data Ensure analytics implementations are correctly tracking across digital platforms using tools like Adobe Launch or GTM Identify tracking gaps and assist in setting up or optimizing tag management solutions Support integration of experience data with additional sources (e.g., CRM, media) to derive deeper insights Leverage tools like heatmaps, session recordings, and clickstream analysis to enhance CRO understanding Work with Experience Optimization team to build and execute CRO testing roadmaps based on data insights Analyze A/B and multivariate test results to show impact to core business goals and guide iterative improvements in conversion Support hypothesis creation, test prioritization, and success measurement Help define audience segmentation strategies to inform personalized content and user flows Partner with UX, creative, and dev teams to align analytical insights with user experience changes
Service & Business Oversight
Monitors customer satisfaction with delivery across program lifecycle Supports work with project-appropriate customer relationships and ensures successful program delivery Builds processes, standards, resourcing requirements, and other service line operations to scale the work Identifies and helps recruit for staffing needs Identifies, mitigates, and escalates program operational risks Supports resource / risk management, emerging delivery issues, and delivery intervention plans as necessary, with assistance from Project Management and other teams Leverages continuous process improvement to drive quality and efficiency into program delivery Helps optimize financial performance including department budget and staff utilization
Team Collaboration & Enablement
People leadership and people development, including direct management, training, and retention and engagement activities Growth of the current team’s skillsets via 1-1 mentorship, feedback, and recommended learning opportunities (including those funded through our professional development budget) Workforce and resource management oversight and coordination - provide resources to meet the current and future personnel demands and prioritize resources to meet demand levels Participate in internal team meetings and collaborate with partners in media, consulting, and design.
Business Development Support (~10%)
Represents at internal and external business development meetings as a senior leader to understand client needs and define potential solutions Drives new business pipeline through proactive business development, networking, thought leadership contribution, and participation at industry events for exposure Drives organic program growth by identifying opportunities to upsell additional capabilities within existing client engagements Educates staff on capabilities to expose to the customer; analyze opportunities and review teams as requested Participates in strategic decisions to maximize pipeline opportunities Helps develop pitch presentations and proposals, contribute to the definition of deliverables, staffing and pricing, as well as develop Statements of Work (SOWs) as needed Contributes to development of marketing and sales assets, e.g., website, client intro deck, webinars Collaborates with Horizon Media teams to provide deliverables for broader agency pitches
Preferred Skills & Experience
Bachelor’s degree in business, marketing, analytics, or a related field 8-10 years of experience in digital analytics or experience optimization; agency experience a plus At least 2+ years of experience managing teams and client relationships Desire to be hands on in growing a service line and doing all levels of work therein, whether providing oversight of the analytics business or contributing to a deliverable Experience translating data and research into strategic insights and recommendations Strong knowledge of Adobe Analytics and/or Google Analytics 4 Experience with CRO tools such as Optimizely, VWO, Adobe Target or similar Familiarity with heatmapping/session recording tools (Hotjar, CrazyEgg, etc.) Experience with SQL and/or data wrangling preferred Skilled in dashboard creation using tools like Tableau, Looker, or Power BI Comfortable communicating with clients, presenting insights, and influencing strategy Experience working with cross-functional teams and balancing multiple projects Collaborative, curious, and excited to turn data into impact
Nice-to-Have Certifications
Adobe Analytics, GA4, or CRO platform certifications Tag management certifications (Adobe Launch) BI Tool certification (Tableau Desktop, Power BI certified analyst, etc.)
#HMNM
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$180,000.00 - $200,000.00
A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Research, Analyst, and Information Technology Industries Advertising Services Referrals increase your chances of interviewing at Horizon Commerce by 2x Sign in to set job alerts for “Director of Analytics” roles.
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Join to apply for the
Senior Director, Experience Analytics & Optimization
role at
Horizon Commerce Senior Director, Experience Analytics & Optimization
1 day ago Be among the first 25 applicants Join to apply for the
Senior Director, Experience Analytics & Optimization
role at
Horizon Commerce Get AI-powered advice on this job and more exclusive features. Job Description
The Job Description
The
Senior
Director, Experience Analytics & Optimization
will report to the
VP, Experience Analytics & Optimization
and support clients in optimizing digital properties such as websites and mobile apps through data-driven insights and experience measurement.
This role balances analytical thinking with strategic execution, focusing on understanding user behaviors, identifying conversion opportunities, and optimizing digital experiences to improve performance. The Senior Director will contribute both as an individual practitioner and team leader, collaborating cross-functionally across web analytics and conversion rate optimization programs.
This is an ideal role for someone hands-on with analytics tools like Adobe or Google Analytics, familiar with tag management and CRO techniques, and eager to play a critical role in advancing data-driven decision-making for Horizon Commerce clients. You will guide the team in strategic implementation of web analytics measurement that tracks consumer behavior and develop strategies for optimizing digital experiences based on this data. You should possess a strong grasp of web tracking and data tools—such as analytics platforms, SQL, and BI tools—alongside a solid understanding of front-end web technologies like HTML, CSS, and JavaScript to effectively guide the team on implementing CRO tests.
You will also play a key role in new business support including creating proposals for new and existing clients, contributing to thought leadership, and participating in pitch presentations. The Senior Director will also have a critical role in helping shape our capabilities and setting strategic direction for team growth.
What You’ll Do
Experience Analytics & Optimization
Lead the delivery of in-depth analysis of user behavior across websites and digital experiences to identify opportunities for conversion improvement Develop and maintain measurement frameworks and define KPIs that align with client business goals and create a baseline for experience optimization Provide actionable insights on user journeys, funnel performance, feature usage, and pain points Collaborate closely with CX, media, and creative teams to create holistic improvement plans based on data Develop architecture designs that advise clients on how to integrate and transform data to build actionable dashboards using data collected from their web analytics, marketing, and internal tools Deliver regular reporting, dashboards, and presentations that communicate insights clearly and persuasively. Advise clients with strategic recommendations based on insights from data Ensure analytics implementations are correctly tracking across digital platforms using tools like Adobe Launch or GTM Identify tracking gaps and assist in setting up or optimizing tag management solutions Support integration of experience data with additional sources (e.g., CRM, media) to derive deeper insights Leverage tools like heatmaps, session recordings, and clickstream analysis to enhance CRO understanding Work with Experience Optimization team to build and execute CRO testing roadmaps based on data insights Analyze A/B and multivariate test results to show impact to core business goals and guide iterative improvements in conversion Support hypothesis creation, test prioritization, and success measurement Help define audience segmentation strategies to inform personalized content and user flows Partner with UX, creative, and dev teams to align analytical insights with user experience changes
Service & Business Oversight
Monitors customer satisfaction with delivery across program lifecycle Supports work with project-appropriate customer relationships and ensures successful program delivery Builds processes, standards, resourcing requirements, and other service line operations to scale the work Identifies and helps recruit for staffing needs Identifies, mitigates, and escalates program operational risks Supports resource / risk management, emerging delivery issues, and delivery intervention plans as necessary, with assistance from Project Management and other teams Leverages continuous process improvement to drive quality and efficiency into program delivery Helps optimize financial performance including department budget and staff utilization
Team Collaboration & Enablement
People leadership and people development, including direct management, training, and retention and engagement activities Growth of the current team’s skillsets via 1-1 mentorship, feedback, and recommended learning opportunities (including those funded through our professional development budget) Workforce and resource management oversight and coordination - provide resources to meet the current and future personnel demands and prioritize resources to meet demand levels Participate in internal team meetings and collaborate with partners in media, consulting, and design.
Business Development Support (~10%)
Represents at internal and external business development meetings as a senior leader to understand client needs and define potential solutions Drives new business pipeline through proactive business development, networking, thought leadership contribution, and participation at industry events for exposure Drives organic program growth by identifying opportunities to upsell additional capabilities within existing client engagements Educates staff on capabilities to expose to the customer; analyze opportunities and review teams as requested Participates in strategic decisions to maximize pipeline opportunities Helps develop pitch presentations and proposals, contribute to the definition of deliverables, staffing and pricing, as well as develop Statements of Work (SOWs) as needed Contributes to development of marketing and sales assets, e.g., website, client intro deck, webinars Collaborates with Horizon Media teams to provide deliverables for broader agency pitches
Preferred Skills & Experience
Bachelor’s degree in business, marketing, analytics, or a related field 8-10 years of experience in digital analytics or experience optimization; agency experience a plus At least 2+ years of experience managing teams and client relationships Desire to be hands on in growing a service line and doing all levels of work therein, whether providing oversight of the analytics business or contributing to a deliverable Experience translating data and research into strategic insights and recommendations Strong knowledge of Adobe Analytics and/or Google Analytics 4 Experience with CRO tools such as Optimizely, VWO, Adobe Target or similar Familiarity with heatmapping/session recording tools (Hotjar, CrazyEgg, etc.) Experience with SQL and/or data wrangling preferred Skilled in dashboard creation using tools like Tableau, Looker, or Power BI Comfortable communicating with clients, presenting insights, and influencing strategy Experience working with cross-functional teams and balancing multiple projects Collaborative, curious, and excited to turn data into impact
Nice-to-Have Certifications
Adobe Analytics, GA4, or CRO platform certifications Tag management certifications (Adobe Launch) BI Tool certification (Tableau Desktop, Power BI certified analyst, etc.)
#HMNM
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$180,000.00 - $200,000.00
A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Research, Analyst, and Information Technology Industries Advertising Services Referrals increase your chances of interviewing at Horizon Commerce by 2x Sign in to set job alerts for “Director of Analytics” roles.
Senior Director Business Intelligence and Operations
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New York, NY $156,600.00-$261,000.00 2 days ago New York, NY $140,000.00-$150,000.00 2 weeks ago New York, NY $175,000.00-$220,000.00 2 weeks ago New York, NY $175,000.00-$220,000.00 1 hour ago Executive Director - Analytics Solutions Director
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New York, NY $90,000.00-$145,000.00 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr