Onetrust
Senior Manager, Account Based Marketing (ABM) Marketing Atlanta, Georgia Learn M
Onetrust, Atlanta, Georgia, United States, 30383
Senior Manager, Account Based Marketing (ABM)
Atlanta, Georgia | Marketing Strength in Trust
OneTrust’s mission is to enable organizations to use data and AI responsibly. Our platform simplifies data collection with consent and preferences, automates data governance with integrated risk management across privacy, security, IT/tech, third-party, and AI risk, and promotes responsible data use by applying and enforcing data policies across the data lifecycle. OneTrust supports collaboration between data and risk teams to facilitate innovation. Recognized as a market leader, OneTrust holds over 300 patents and serves more than 14,000 customers globally, from industry giants to small businesses. The Challenge
We seek a strategic and experienced
Senior Manager of Account-Based Marketing (ABM)
to lead and expand our global ABM efforts. Reporting to the VP of Global Demand Marketing, this role involves owning the ABM strategy, impacting pipeline growth, and partnering with sales and cross-functional teams to execute programs. The ideal candidate is data-driven and passionate about delivering targeted, high-impact experiences to enterprise accounts. Your Mission
Develop and execute a multi-tiered ABM program for key enterprise segments and verticals Create a scalable ABM program roadmap aligned with pipeline and sales goals Co-manage demand generation for ABM, including inbound and outbound efforts across product lines Implement an account-first marketing mix to engage buying committees throughout the customer lifecycle Gather deep buyer insights on pain points, personas, buying groups, and technographics Collaborate with content, digital, product, and field marketing teams to create campaigns and events targeted for ABM Manage ABM budgets focusing on efficiency metrics such as CAC, MQLs, SQOs, and pipeline Align with sales leadership on account prioritization, enablement, and joint campaigns Utilize market signals and intent data for proactive cross-team alignment on messaging and launches Report and analyze ABM performance using platforms like 6sense and Salesforce You Are
8–10+ years in SaaS marketing, with at least 5 years in ABM roles Proven success in building scalable ABM programs with measurable impact Proficient with ABM tools such as 6sense, Salesforce, and content platforms Experienced in presenting to executives and translating data into insights Skilled at managing cross-functional initiatives and stakeholder alignment Strategic with a hands-on, action-oriented approach Thrives in a fast-paced environment managing multiple projects Note: For candidates in certain states, the salary range is $139,050 — $208,575 USD, with potential bonuses, equity, and benefits. Where we Work
We embrace an office-first culture, encouraging three days in-office per week, with flexibility depending on the role. Specific requirements will be discussed during the interview process. As part of OneTrust, you'll receive comprehensive support, including healthcare, PTO, equity, bonuses, retirement support, parental leave, career development, and more. Benefits vary by country. For details, contact your recruiter or visit onetrust.com/careers. Resources
Learn more about OneTrust and our people: You have rights regarding your personal data, including updates and removal. Details are on our Privacy Overview. You can request data removal via the Data Subject Request Form. Be aware of recruitment scams; legitimate communications will come from official @onetrust.com emails or linked platforms. Our Commitment to You
Joining OneTrust means embarking on a boundaryless career with a diverse, inclusive team passionate about meaningful work. Your expertise will shape a new industry category. We prioritize your growth and provide a supportive environment to advance your career. We are an equal opportunity employer, committed to diversity and inclusion, and prohibit discrimination in all forms. Our Privacy Center
We are transparent about how we collect and use your information and respect your privacy rights.
#J-18808-Ljbffr
Atlanta, Georgia | Marketing Strength in Trust
OneTrust’s mission is to enable organizations to use data and AI responsibly. Our platform simplifies data collection with consent and preferences, automates data governance with integrated risk management across privacy, security, IT/tech, third-party, and AI risk, and promotes responsible data use by applying and enforcing data policies across the data lifecycle. OneTrust supports collaboration between data and risk teams to facilitate innovation. Recognized as a market leader, OneTrust holds over 300 patents and serves more than 14,000 customers globally, from industry giants to small businesses. The Challenge
We seek a strategic and experienced
Senior Manager of Account-Based Marketing (ABM)
to lead and expand our global ABM efforts. Reporting to the VP of Global Demand Marketing, this role involves owning the ABM strategy, impacting pipeline growth, and partnering with sales and cross-functional teams to execute programs. The ideal candidate is data-driven and passionate about delivering targeted, high-impact experiences to enterprise accounts. Your Mission
Develop and execute a multi-tiered ABM program for key enterprise segments and verticals Create a scalable ABM program roadmap aligned with pipeline and sales goals Co-manage demand generation for ABM, including inbound and outbound efforts across product lines Implement an account-first marketing mix to engage buying committees throughout the customer lifecycle Gather deep buyer insights on pain points, personas, buying groups, and technographics Collaborate with content, digital, product, and field marketing teams to create campaigns and events targeted for ABM Manage ABM budgets focusing on efficiency metrics such as CAC, MQLs, SQOs, and pipeline Align with sales leadership on account prioritization, enablement, and joint campaigns Utilize market signals and intent data for proactive cross-team alignment on messaging and launches Report and analyze ABM performance using platforms like 6sense and Salesforce You Are
8–10+ years in SaaS marketing, with at least 5 years in ABM roles Proven success in building scalable ABM programs with measurable impact Proficient with ABM tools such as 6sense, Salesforce, and content platforms Experienced in presenting to executives and translating data into insights Skilled at managing cross-functional initiatives and stakeholder alignment Strategic with a hands-on, action-oriented approach Thrives in a fast-paced environment managing multiple projects Note: For candidates in certain states, the salary range is $139,050 — $208,575 USD, with potential bonuses, equity, and benefits. Where we Work
We embrace an office-first culture, encouraging three days in-office per week, with flexibility depending on the role. Specific requirements will be discussed during the interview process. As part of OneTrust, you'll receive comprehensive support, including healthcare, PTO, equity, bonuses, retirement support, parental leave, career development, and more. Benefits vary by country. For details, contact your recruiter or visit onetrust.com/careers. Resources
Learn more about OneTrust and our people: You have rights regarding your personal data, including updates and removal. Details are on our Privacy Overview. You can request data removal via the Data Subject Request Form. Be aware of recruitment scams; legitimate communications will come from official @onetrust.com emails or linked platforms. Our Commitment to You
Joining OneTrust means embarking on a boundaryless career with a diverse, inclusive team passionate about meaningful work. Your expertise will shape a new industry category. We prioritize your growth and provide a supportive environment to advance your career. We are an equal opportunity employer, committed to diversity and inclusion, and prohibit discrimination in all forms. Our Privacy Center
We are transparent about how we collect and use your information and respect your privacy rights.
#J-18808-Ljbffr