Director, Product, Martech & Customer Data

PURPOSE Customer Marketing is a

cornerstone

capability for Inspire, playing a key role in driving value for both the company and its franchisees. This capability is powered by a robust

MarTech

stack and foundational data products that support everything from strategic planning and campaign execution to customer-facing applications, offers, analytics, and reporting. These systems form the backbone of how we understand and engage with our customers. As the Director of Product – Customer Growth and Data Platforms, you will define the strategy and vision for the customer and marketing data product ecosystem. You will own the full product lifecycle across a range of domains, including data platform products, analytics solutions, and the implementation and management of key

MarTech

tools. Success in this role requires both vision and execution—bringing

new ideas

to life through a well-orchestrated and prioritized roadmap that aligns with business needs. This position sits within the Technology Product organization and works closely with partners across Marketing, Analytics, Engineering, Data Science, Business Intelligence, and Digital Experience teams. It emphasizes cross-functional collaboration to ensure delivery of high-impact solutions that enable personalization, loyalty growth, and data-driven decision-making. The focus is on delivering measurable business value

-

such as increased sales and improved stakeholder satisfaction

-

through scalable, high-quality products and platforms. What

You’ll

Drive: A modern

MarTech

and data ecosystem that enables precision marketing at scale

A scalable foundation for segmentation, experimentation, and cross-channel engagement

A product team that

operates

as trusted advisors and delivery leaders across the enterprise

A culture of continuous innovation balanced with accountability, transparency, and rigor

RESPONSIBILITIES Product strategy

:

Develop and

manage Customer and Marketing data

product strategy that incorporates product goals

,

stakeholder

,

and franchisee needs

, with an

objective

to drive value

for everyone

. Establish objective goals for the product with success and acceptance criteria using meaningful metrics, KPIs, and quantifiable business outcome

.

Owns and

manages business cases,

and

adherence to

budget

.

Evaluate market analysis and

maintain

knowledge of industry innovations

and technology platforms to inform strategy for produc

t.

Roadmap

p

lanning

and prioritization

:

Translate strategy into a roadmap

containing

well-defined capabilities,

initiatives, and e

nablers that will realize the product’s vision through incremental value creation for both Inspire and its franchisees

.

Allocate and manage work across different product teams

to ensure alignment and execution using Agile principles

.

Apply rigorous prioritization

approach

ensure that high value items are delivered at the right time.

Leadership

Responsibilities

:

Lead and mentor a high-performing team of Product Managers and Analysts

to

continuously develop and enhance Customer Products while enhancing Product Management capabilities across teams.

Own

development of

Team

OKRs

while

monitoring

and updating progress;

Drive accountability

across stakeholders through relevant metrics

Cross-functional Collaboration

:

Collaborate effectively with cross-functional teams while

driving consensus and execution

across all aspects of product lifecycle

.

Own

d

evelopment

of and p

roviding

progress updates

to internal and external stakeho

lders in a timely

manner

.

Provides guidance on design of products while

keeping in mind dependencies and integration

with other products across the enterprise.

Vendor Management:

Manage all aspects of Vendor relationships and contracts. Works

effectively with them on requirements, deliverables, and economics

.

Innovation & Emerging Technologies

:

Evaluate and incubate applications

of

GenAI

, Agentic AI, and Reinforcement Learning for content automation, journey optimization, and intelligent decisioning

EDUCATION AND EXPERIENCE QUALIFICATIONS Minimum 4 Year Degree and/or Bachelor’s degree , MBA preferred

Minimum 10 years of p

roduct manage

ment experience

working on data platforms or related technology solutions

Minimum 5 years experience as a team leader and manager

REQUIRED KNOWLEDGE, SKILLS

or ABILITIES 10+ years of progressive product management experience, with 3+ years in a

Director

or senior leadership role

Deep knowledge of Martech

stack, including

platforms and data activation tools (e.g.,

Data warehouse, CDP

,

ESP

, OMS, Personalization platforms, and CMS

)

Track record

of delivering measurable impact across CRM, personalization, or loyalty programs

Strong understanding of

customer data

, lifecycle marketing, and campaign orchestration workflows

Proven

track record

of coaching and developing high-performing product teams, with the ability to influence across engineering, analytics, and business stakeholders in a matrixed organization

Strong business acumen with experience in building business cases and translating data into strategy

Strong analytical and strategic thinking skills with the ability to make data-driven decisions, able to collect and synthesize information, making it relevant and actionable for key stakeholders

Excellent storytelling, communication, and executive presentation skills

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. #J-18808-Ljbffr