Inspire Brands, Inc.
Digital Creative Strategist (Owned Channels) - Contract Role
Inspire Brands, Inc., Atlanta, Georgia, United States, 30383
COME JOIN OUR TEAM!
OUR CULTURE
At Inspire Brands,
we’re
not just about ideas—
we’re
about
impact
. We believe that
great things
happen when creativity and strategy collide. Whether
we’re
reimagining customer experiences or
optimizing
digital touchpoints, we take bold risks and challenge the status quo. And hey, we like to have fun while doing it.
It’s
how we started, and
it’s
how we succeed. OUR TEAM Maverick Studios is where
creativity meets impact
. As the in-house
agency for Inspire Brands, we take the lead in driving results for some of the most recognizable brands in the world: Arby’s, Buffalo Wild Wings, Baskin-Robbins, Dunkin’, Jimmy John’s, and Sonic. From email marketing and web strategies to
cutting-edge
digital experiences, we thrive on collaboration and pushing boundaries to make an impact. ABOUT THE ROLE Are you a
creative, strategic thinker
who loves to dive into data, craft personalized email campaigns, and
optimize
the entire user journey from inbox to app? If
you’re
passionate about turning customer insights into actionable strategies and driving engagement through email and owned channels, this is your stage. As our Digital
Creative
Strategist,
you'll
partner with our
creative
team to create high-impact campaigns that drive conversions and engagement across our powerhouse portfolio. Think of it as blending creativity with precision—and delivering outstanding results
,
while having fun
. KEY RESPONSIBILITIES Email Strategy
Rockstar
: Lead the charge on email marketing for multiple QSR brands, from
audience
segment
ation
and personalization to fine-tuning
creative
campaigns for performance and impact.
Web & App Strategy Guru
: Collaborate with
creatives
to
develop
seamless web and app
assets and experiences
that align perfectly with
brand
email campaigns—no digital silo-
ing
here!
Tool Mastery
:
Become the Movable Ink and
MoEngage
champion
. Your deep knowledge of these tools will help you create personalized, interactive email content and
optimize
lifecycle marketing strategies.
Creative Briefing
MVP
: Steer the creative briefing process, making sure
owned
campaigns hit the mark in terms of brand voice, strategic goals, and customer experience.
Cross-Team Collaborator
: Partner closely with the Senior Digital Strategist, creative teams, and brand managers to align all digital touchpoints with overarching campaign goals.
Analytics W
hiz
: Track, analyze, and
optimize
campaigns. From open rates to conversions,
you’ll
leverage
analytics to continuously improve your strategies and refine your approach.
A/B Testing Ace
: Experiment, iterate, and
optimize
—whether
it’s
subject lines, content, or user journeys,
you’ll
be conducting A/B tests that deliver actionable insights and measurable improvements.
Inspirational
Collaborator
: While
you’ll
be a hands-on contributor,
you’ll
also help lift the team by sharing insights and fostering a collaborative environment that encourages continuous learning.
WHAT YOU BRING Experience
:
A background in
digital marketing, email strategy, CRM, or lifecycle marketing. Experience with email platforms (Salesforce Marketing Cloud,
Paytronix
)
is a plus!
Tech-Savvy Strategist
:
A
strong understanding of tools
like Movable Ink
for dynamic content creation, as well as
MoEngage
for personalized lifecycle campaigns.
Data-Driven
:
Y
ou’re
not just making educated guesses—
you’re> using data to shape your strategies. From analytics and A/B testing to campaign reporting, you live and breathe metrics.
Creative & Analytical Balance
:
Y
ou know how to blend creative thinking with data-backed decisions,
optimizing
customer journeys and crafting digital experiences that resonate with real people.
Communication Skills
:
Y
ou can explain complex strategies and insights in clear, concise ways that make sense to both creatives and stakeholders alike.
Project Management
:
W
ith multiple brands and tight timelines, you stay organized and manag
e
competing priorities in a fast-paced environment.
Industry Knowledge
:
E
xperience in QSR, retail, or similar industries
.
WHY YOU’LL LOVE IT HERE Iconic Brands
: Work with some of the most well-known names in QSR and digital marketing
and
make a
real
impact
on a growing team.
Influence
: Every project is an opportunity to innovate
and
push boundaries.
The influence of your work and research will show up in creative all over the world.
Growth Opportunities
: Whether
you're
learning new tools or taking on bigger projects, there's always room to grow and thrive in our dynamic environment.
Creative Culture
: Join a team that knows how to balance creativity with strategy. We love winning—and we love celebrating our successes together.
All the Extras
: Think team brainstorms, creative outings,
and plenty of
FREE
Baskin Robbin’s
ice cream
and Dunkin coffee
to fuel brilliant ideas.
EDUCATION QUALIFICATIONS A
Bachelor’s Degree in Marketing
, Business, or a related field is preferred.
EXPERIENCE QUALIFICATIONS E
xperience in digital strategy, email marketing, or CRM
in an agency or in-house environment.
DECISION-MAKING AUTHORITY You’ll
have decision-making authority over your day-to-day projects and campaigns, with guidance from the
Director of Strategy and
Senior Digital Strategist to ensure alignment with brand goals.
DIRECT REPORTS None! But
you'll
be collaborating closely with creative and cross-functional teams to deliver best-in-class results.
READY TO MAKE THE MAGIC HAPPEN? If
you're
a digital strategist who thrives on both creativity and analytics and loves to deliver impactful email and web experiences that get results, we want to hear from you! Apply now and help Maverick Studios keep the creative wheels turning for some of the most iconic brands out there.
#J-18808-Ljbffr
we’re
not just about ideas—
we’re
about
impact
. We believe that
great things
happen when creativity and strategy collide. Whether
we’re
reimagining customer experiences or
optimizing
digital touchpoints, we take bold risks and challenge the status quo. And hey, we like to have fun while doing it.
It’s
how we started, and
it’s
how we succeed. OUR TEAM Maverick Studios is where
creativity meets impact
. As the in-house
agency for Inspire Brands, we take the lead in driving results for some of the most recognizable brands in the world: Arby’s, Buffalo Wild Wings, Baskin-Robbins, Dunkin’, Jimmy John’s, and Sonic. From email marketing and web strategies to
cutting-edge
digital experiences, we thrive on collaboration and pushing boundaries to make an impact. ABOUT THE ROLE Are you a
creative, strategic thinker
who loves to dive into data, craft personalized email campaigns, and
optimize
the entire user journey from inbox to app? If
you’re
passionate about turning customer insights into actionable strategies and driving engagement through email and owned channels, this is your stage. As our Digital
Creative
Strategist,
you'll
partner with our
creative
team to create high-impact campaigns that drive conversions and engagement across our powerhouse portfolio. Think of it as blending creativity with precision—and delivering outstanding results
,
while having fun
. KEY RESPONSIBILITIES Email Strategy
Rockstar
: Lead the charge on email marketing for multiple QSR brands, from
audience
segment
ation
and personalization to fine-tuning
creative
campaigns for performance and impact.
Web & App Strategy Guru
: Collaborate with
creatives
to
develop
seamless web and app
assets and experiences
that align perfectly with
brand
email campaigns—no digital silo-
ing
here!
Tool Mastery
:
Become the Movable Ink and
MoEngage
champion
. Your deep knowledge of these tools will help you create personalized, interactive email content and
optimize
lifecycle marketing strategies.
Creative Briefing
MVP
: Steer the creative briefing process, making sure
owned
campaigns hit the mark in terms of brand voice, strategic goals, and customer experience.
Cross-Team Collaborator
: Partner closely with the Senior Digital Strategist, creative teams, and brand managers to align all digital touchpoints with overarching campaign goals.
Analytics W
hiz
: Track, analyze, and
optimize
campaigns. From open rates to conversions,
you’ll
leverage
analytics to continuously improve your strategies and refine your approach.
A/B Testing Ace
: Experiment, iterate, and
optimize
—whether
it’s
subject lines, content, or user journeys,
you’ll
be conducting A/B tests that deliver actionable insights and measurable improvements.
Inspirational
Collaborator
: While
you’ll
be a hands-on contributor,
you’ll
also help lift the team by sharing insights and fostering a collaborative environment that encourages continuous learning.
WHAT YOU BRING Experience
:
A background in
digital marketing, email strategy, CRM, or lifecycle marketing. Experience with email platforms (Salesforce Marketing Cloud,
Paytronix
)
is a plus!
Tech-Savvy Strategist
:
A
strong understanding of tools
like Movable Ink
for dynamic content creation, as well as
MoEngage
for personalized lifecycle campaigns.
Data-Driven
:
Y
ou’re
not just making educated guesses—
you’re> using data to shape your strategies. From analytics and A/B testing to campaign reporting, you live and breathe metrics.
Creative & Analytical Balance
:
Y
ou know how to blend creative thinking with data-backed decisions,
optimizing
customer journeys and crafting digital experiences that resonate with real people.
Communication Skills
:
Y
ou can explain complex strategies and insights in clear, concise ways that make sense to both creatives and stakeholders alike.
Project Management
:
W
ith multiple brands and tight timelines, you stay organized and manag
e
competing priorities in a fast-paced environment.
Industry Knowledge
:
E
xperience in QSR, retail, or similar industries
.
WHY YOU’LL LOVE IT HERE Iconic Brands
: Work with some of the most well-known names in QSR and digital marketing
and
make a
real
impact
on a growing team.
Influence
: Every project is an opportunity to innovate
and
push boundaries.
The influence of your work and research will show up in creative all over the world.
Growth Opportunities
: Whether
you're
learning new tools or taking on bigger projects, there's always room to grow and thrive in our dynamic environment.
Creative Culture
: Join a team that knows how to balance creativity with strategy. We love winning—and we love celebrating our successes together.
All the Extras
: Think team brainstorms, creative outings,
and plenty of
FREE
Baskin Robbin’s
ice cream
and Dunkin coffee
to fuel brilliant ideas.
EDUCATION QUALIFICATIONS A
Bachelor’s Degree in Marketing
, Business, or a related field is preferred.
EXPERIENCE QUALIFICATIONS E
xperience in digital strategy, email marketing, or CRM
in an agency or in-house environment.
DECISION-MAKING AUTHORITY You’ll
have decision-making authority over your day-to-day projects and campaigns, with guidance from the
Director of Strategy and
Senior Digital Strategist to ensure alignment with brand goals.
DIRECT REPORTS None! But
you'll
be collaborating closely with creative and cross-functional teams to deliver best-in-class results.
READY TO MAKE THE MAGIC HAPPEN? If
you're
a digital strategist who thrives on both creativity and analytics and loves to deliver impactful email and web experiences that get results, we want to hear from you! Apply now and help Maverick Studios keep the creative wheels turning for some of the most iconic brands out there.
#J-18808-Ljbffr