New Balance
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
Own all aspects of Marketing planning/execution to engage
New Balance consumers in collaboration with must win
Lifestyle
Account retail partners
across our Street, Fashion and Energy categories
within the
NA Wholesale
space
.
Drive meaningful consumer connections through exceptional Marketing plans
across the
retailer’s
ecosystem both online + in-store MAJOR ACCOUNTABILITIES: Development of annual/seasonal
Lifestyle
Account
M
arketing plans
including
social media, retailer database,
site
and in-store tactic
s
to highlight the NB brand and support key product launches that drive consumer consideration and conversion.
Lead elevated Marketing activations that are meaningful to the Lifestyle consumer such as
Events, Community Activations, and energy driving product launches
Support Director NA Commercial Marketing to drive development
and
execution
of Marketing plans
and aligning to Global and Regional direction
Support
key milestones
and relationships for
specific account partners including
sell-in through sell-
through,
building
/executing retailer specific Marketing programs, collaboration + communication with retail partners, measuring plan performance and budget management.
Manage internal resources and 3rd party agencies to
accomplish
business
objectives
and execute at the highest level
Collaborate with Global Marketing, Athlete Activation,
and Entertainment
teams to ensure accuracy, consistency, and premium execution across category, product, and athlete marketing efforts.
Oversee project management of seasonal
regional
content creation and production of all content supporting the channel
and key account partners
Ensure brand, category, and athlete guidelines/best practices are adhered to across all consumer-facing content and creative executions.
MEASURES OF SUCCESS Brand consideration growth in each respective
accounts
culture and ecosystem, including achievement of commercial goals for category footwear and apparel.
Strong partnership with all North America marketing functions (Consumer, DTC,
Integrated
, Visual Merchandising
) and Global Marketing teams.
Ability to lead cross-functional workstreams, foster strong collaboration, and act as a regional expert across all
footwear and apparel
categories.
Knowledgeable on how to take brand concepts/narratives and translate them into actionable marketing campaigns and activations that resonate with consumers.
REQUIREMENTS FOR SUCCESS: Ability to think strategically while comfortable with project management details. Experience working with cross-functional teams and multiple departments
Experience must include prior project leadership role
demonstrating
initiative and organizational skills in managing multiple assignments with varying degrees of complexity
Excellent verbal and written communications skills
Experience developing creative briefs and spearheading Marketing content needs
Strong
key account
marketing focus
Retail experience a definite asset
Must be able to work in a team environment and
have the ability to
express a perspective with conviction
Excellent verbal/written communications skills
Bachelor’s degree or equivalent, 5-8 years in marketing capacity
Computer skills required including Microsoft Office and
proficiency
in internal platforms
T
ravel required
Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount. Flexible Work Schedule For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility. Equal Opportunity Employer New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.
#J-18808-Ljbffr
New Balance consumers in collaboration with must win
Lifestyle
Account retail partners
across our Street, Fashion and Energy categories
within the
NA Wholesale
space
.
Drive meaningful consumer connections through exceptional Marketing plans
across the
retailer’s
ecosystem both online + in-store MAJOR ACCOUNTABILITIES: Development of annual/seasonal
Lifestyle
Account
M
arketing plans
including
social media, retailer database,
site
and in-store tactic
s
to highlight the NB brand and support key product launches that drive consumer consideration and conversion.
Lead elevated Marketing activations that are meaningful to the Lifestyle consumer such as
Events, Community Activations, and energy driving product launches
Support Director NA Commercial Marketing to drive development
and
execution
of Marketing plans
and aligning to Global and Regional direction
Support
key milestones
and relationships for
specific account partners including
sell-in through sell-
through,
building
/executing retailer specific Marketing programs, collaboration + communication with retail partners, measuring plan performance and budget management.
Manage internal resources and 3rd party agencies to
accomplish
business
objectives
and execute at the highest level
Collaborate with Global Marketing, Athlete Activation,
and Entertainment
teams to ensure accuracy, consistency, and premium execution across category, product, and athlete marketing efforts.
Oversee project management of seasonal
regional
content creation and production of all content supporting the channel
and key account partners
Ensure brand, category, and athlete guidelines/best practices are adhered to across all consumer-facing content and creative executions.
MEASURES OF SUCCESS Brand consideration growth in each respective
accounts
culture and ecosystem, including achievement of commercial goals for category footwear and apparel.
Strong partnership with all North America marketing functions (Consumer, DTC,
Integrated
, Visual Merchandising
) and Global Marketing teams.
Ability to lead cross-functional workstreams, foster strong collaboration, and act as a regional expert across all
footwear and apparel
categories.
Knowledgeable on how to take brand concepts/narratives and translate them into actionable marketing campaigns and activations that resonate with consumers.
REQUIREMENTS FOR SUCCESS: Ability to think strategically while comfortable with project management details. Experience working with cross-functional teams and multiple departments
Experience must include prior project leadership role
demonstrating
initiative and organizational skills in managing multiple assignments with varying degrees of complexity
Excellent verbal and written communications skills
Experience developing creative briefs and spearheading Marketing content needs
Strong
key account
marketing focus
Retail experience a definite asset
Must be able to work in a team environment and
have the ability to
express a perspective with conviction
Excellent verbal/written communications skills
Bachelor’s degree or equivalent, 5-8 years in marketing capacity
Computer skills required including Microsoft Office and
proficiency
in internal platforms
T
ravel required
Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount. Flexible Work Schedule For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility. Equal Opportunity Employer New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.
#J-18808-Ljbffr