Corteva Agriscience
Corteva Agriscience is seeking a
Paid Media Specialist
to join our in-house marketing communications agency. This position plays a vital role in supporting integrated campaigns that span programmatic, endemic, native, print, radio, and TV channels. The ideal candidate will bring a performance-first mindset, an eye for detail, and the technical capabilities to execute complex media plans from launch to post-campaign analysis.
You’ll be responsible for planning, executing, tracking, optimizing, and reporting on multi-channel paid media campaigns designed to drive brand awareness, lead generation, and conversion across Corteva’s U.S. Crop Protection, Seed, and Specialties portfolios. This includes digital platforms like Google Ads, DV360, The Trade Desk, Meta, LinkedIn—as well as traditional media buys.
This role requires cross-functional collaboration, data fluency, and experience managing media buys across diverse platforms and formats. If you are a strategic doer with a passion for media innovation in both digital and traditional spaces, we want to hear from you.
What You'll Do:
Media Strategy, Buying & Execution
Support paid media campaign development across digital and traditional platforms:
Programmatic: Display, OTT/CTV, audio, video
Endemic & Native: Ag publishers, sponsored content
Traditional: TV, radio, print
Partner with paid media strategy manager and marketing communications managers to align campaigns with business and audience goals
Traffic the creative design for paid media buys
Work with external vendors and internal teams to execute media buys, manage flighting, and monitor deliverables
Implementation & Tracking
Set up tracking infrastructure:
Build and manage UTM parameters, pixels, and conversion tracking via Google Tag Manager, Meta Pixel, etc.
Ensure end-to-end visibility across paid media and downstream lead activity
Assist with media trafficking and QA to ensure flawless execution
Collaborate with analytics team to ensure consistent tagging for dashboards and reporting
Performance Monitoring & Optimization
Conduct ongoing media performance analysis and optimization
Recommend adjustments to targeting, placements, creative, and bidding strategies
Generate weekly, monthly, and post-campaign reports using Google Analytics, Looker Studio, and vendor dashboards
Identify and share insights, learnings, and opportunities to increase effectiveness
Cross-Functional Collaboration
Partner with marketing communications, content, creative, and analytics teams to support integrated campaign goals
Communicate results and recommendations in both technical and business terms
Participate in regular calls and meetings with internal stakeholders and agency partners
What You'll Need:
Education:
Bachelors Degree in the field of marketing, advertising, public relations, or agriculture communications.
Experience:
Two or more years of experience executing digital and/or traditional media campaigns
Proficiency in media platforms such as Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, and/or programmatic DSPs (e.g., The Trade Desk, Basis)
Familiarity with traditional media buying (TV, radio, print) and media planning process
Working knowledge of tag management and tracking systems (Adobe Launch, CID building, Google Tag Manager, Meta Pixel, UTM frameworks)
Strong proficiency in Excel/Google Sheets and data analysis tools
Ability to manage multiple campaigns, timelines, and priorities
Preferred:
Experience with ag-specific or B2B media channels, including endemic publishers
Knowledge of marketing funnel strategy and campaign KPIs (e.g., CTR, CPA, ROAS, reach)
Familiarity with media buying platforms, creative specs, and trafficking best practices
Strong attention to detail and project management skills
Benefits – How We’ll Support You:
Numerous development opportunities offered to build your skills
Be part of a company with a higher purpose and contribute to making the world a better place
Health benefits for you and your family on your first day of employment
Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays
Excellent parental leave which includes a minimum of 16 weeks for mother and father
Future planning with our competitive retirement savings plan and tuition reimbursement program
Learn more about our total rewards package here - Corteva Benefits (https://hrportal.ehr.com/LinkClick.aspx?fileticket=2Nre68t3vrs%3d&portalid=351)
Check out life at Corteva! www.linkedin.com/company/corteva/life
Are you a good match? Apply today! We seek applicants from all backgrounds to ensure we get the best, most creative talent on our team.
Corteva Agriscience is an equal opportunity employer. We are committed to embracing our differences to enrich lives, advance innovation, and boost company performance. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, military or veteran status, pregnancy related conditions (including pregnancy, childbirth, or related medical conditions), disability or any other protected status in accordance with federal, state, or local laws.
Corteva Agriscience™ is an equal opportunity employer. We are committed to boldly embracing the power of inclusion, diversity, and equity to enrich the lives of our employees and strengthen the performance of our company, while advancing equity in agriculture. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. Discrimination, harassment and retaliation are inconsistent with our values and will not be tolerated. If you require a reasonable accommodation to search or apply for a position, please visit:Accessibility Page for Contact Information
For US Applicants: See the ‘Equal Employment Opportunity is the Law’ poster. To all recruitment agencies: Corteva does not accept unsolicited third party resumes and is not responsible for any fees related to unsolicited resumes.
Paid Media Specialist
to join our in-house marketing communications agency. This position plays a vital role in supporting integrated campaigns that span programmatic, endemic, native, print, radio, and TV channels. The ideal candidate will bring a performance-first mindset, an eye for detail, and the technical capabilities to execute complex media plans from launch to post-campaign analysis.
You’ll be responsible for planning, executing, tracking, optimizing, and reporting on multi-channel paid media campaigns designed to drive brand awareness, lead generation, and conversion across Corteva’s U.S. Crop Protection, Seed, and Specialties portfolios. This includes digital platforms like Google Ads, DV360, The Trade Desk, Meta, LinkedIn—as well as traditional media buys.
This role requires cross-functional collaboration, data fluency, and experience managing media buys across diverse platforms and formats. If you are a strategic doer with a passion for media innovation in both digital and traditional spaces, we want to hear from you.
What You'll Do:
Media Strategy, Buying & Execution
Support paid media campaign development across digital and traditional platforms:
Programmatic: Display, OTT/CTV, audio, video
Endemic & Native: Ag publishers, sponsored content
Traditional: TV, radio, print
Partner with paid media strategy manager and marketing communications managers to align campaigns with business and audience goals
Traffic the creative design for paid media buys
Work with external vendors and internal teams to execute media buys, manage flighting, and monitor deliverables
Implementation & Tracking
Set up tracking infrastructure:
Build and manage UTM parameters, pixels, and conversion tracking via Google Tag Manager, Meta Pixel, etc.
Ensure end-to-end visibility across paid media and downstream lead activity
Assist with media trafficking and QA to ensure flawless execution
Collaborate with analytics team to ensure consistent tagging for dashboards and reporting
Performance Monitoring & Optimization
Conduct ongoing media performance analysis and optimization
Recommend adjustments to targeting, placements, creative, and bidding strategies
Generate weekly, monthly, and post-campaign reports using Google Analytics, Looker Studio, and vendor dashboards
Identify and share insights, learnings, and opportunities to increase effectiveness
Cross-Functional Collaboration
Partner with marketing communications, content, creative, and analytics teams to support integrated campaign goals
Communicate results and recommendations in both technical and business terms
Participate in regular calls and meetings with internal stakeholders and agency partners
What You'll Need:
Education:
Bachelors Degree in the field of marketing, advertising, public relations, or agriculture communications.
Experience:
Two or more years of experience executing digital and/or traditional media campaigns
Proficiency in media platforms such as Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, and/or programmatic DSPs (e.g., The Trade Desk, Basis)
Familiarity with traditional media buying (TV, radio, print) and media planning process
Working knowledge of tag management and tracking systems (Adobe Launch, CID building, Google Tag Manager, Meta Pixel, UTM frameworks)
Strong proficiency in Excel/Google Sheets and data analysis tools
Ability to manage multiple campaigns, timelines, and priorities
Preferred:
Experience with ag-specific or B2B media channels, including endemic publishers
Knowledge of marketing funnel strategy and campaign KPIs (e.g., CTR, CPA, ROAS, reach)
Familiarity with media buying platforms, creative specs, and trafficking best practices
Strong attention to detail and project management skills
Benefits – How We’ll Support You:
Numerous development opportunities offered to build your skills
Be part of a company with a higher purpose and contribute to making the world a better place
Health benefits for you and your family on your first day of employment
Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays
Excellent parental leave which includes a minimum of 16 weeks for mother and father
Future planning with our competitive retirement savings plan and tuition reimbursement program
Learn more about our total rewards package here - Corteva Benefits (https://hrportal.ehr.com/LinkClick.aspx?fileticket=2Nre68t3vrs%3d&portalid=351)
Check out life at Corteva! www.linkedin.com/company/corteva/life
Are you a good match? Apply today! We seek applicants from all backgrounds to ensure we get the best, most creative talent on our team.
Corteva Agriscience is an equal opportunity employer. We are committed to embracing our differences to enrich lives, advance innovation, and boost company performance. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, military or veteran status, pregnancy related conditions (including pregnancy, childbirth, or related medical conditions), disability or any other protected status in accordance with federal, state, or local laws.
Corteva Agriscience™ is an equal opportunity employer. We are committed to boldly embracing the power of inclusion, diversity, and equity to enrich the lives of our employees and strengthen the performance of our company, while advancing equity in agriculture. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. Discrimination, harassment and retaliation are inconsistent with our values and will not be tolerated. If you require a reasonable accommodation to search or apply for a position, please visit:Accessibility Page for Contact Information
For US Applicants: See the ‘Equal Employment Opportunity is the Law’ poster. To all recruitment agencies: Corteva does not accept unsolicited third party resumes and is not responsible for any fees related to unsolicited resumes.