Airtable
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.
Airtable is on a mission to democratize software creation. Our platform is loved by people at more than 500,000 organizations because they can design and build powerful applications (without knowing how to code) that perfectly fit their needs and workflows. Within these organizations "creators" build applications on Airtable's platform that are used by thousands of their colleagues on a weekly basis to collaborate across business-critical workflows.
As a Product Lead for our product-led growth initiatives, you will be responsible for crafting the vision, strategy, and roadmap to accelerate user acquisition, engagement, and retention, focusing on small to midsize organizations. You will work cross-functionally with marketing, design, engineering, and data teams to identify opportunities for growth, execute on high-impact initiatives, and continuously optimize our self-serve user experience. You will also work closely with sales to identify high-value accounts for upsell to Enterprise and lead virtual efforts, coordinating with other pillar PMs. What you'll do
Lead product for Airtable's self-serve business , owning product strategy and execution for our PLG product Drive end-to-end funnel optimization
across acquisition, activation, monetization, and billing, identifying and capitalizing on underinvested areas with significant growth potential through rapid experimentation Lead strategic product initiatives to unlock external distribution channels , building viral and network-effect driven features that expand Airtable's reach beyond traditional marketing channels Accelerate AI adoption within the self-serve segment
by developing growth mechanics and product experiences that drive sticky usage of Airtable's AI capabilities Partner with data science and analytics
to build comprehensive funnel metrics, identify growth opportunities, and measure the impact of product initiatives on revenue and user behavior Build and optimize growth experimentation framework
using A/B testing, user research, and data analysis to continuously improve acquisition, activation, and retention metrics Collaborate cross-functionally with engineering, design, marketing, and data teams
to execute high-velocity experiments Balance growth optimization with strategic product bets , identifying opportunities to fundamentally improve the product in ways that unlock step-function improvements in self-serve performance Who you are 10+ years of product management experience
with deep expertise in PLG motions and a proven track record of growing self-serve revenue at scale (ideally $100M+ businesses) Full-funnel ownership mindset
with experience optimizing every stage from acquisition through expansion, including billing systems, pricing strategy, and monetization mechanics Strong growth product background
with expertise in experimentation, A/B testing, cohort analysis, and using data to drive rapid iteration cycles and compound growth Demonstrated success in B2B SaaS self-serve
with experience building and scaling PLG businesses, understanding of self-serve buyer behavior, and ability to balance product-led and sales-assisted motions AI product experience
with experience driving adoption AI capabilities in self-serve products and experience using AI as a growth mechanism itself Exceptional analytical skills
with ability to dive deep into funnel metrics, identify growth levers, and make data-driven decisions about resource allocation and prioritization Technical fluency to work effectively with engineering
teams on growth infrastructure, experimentation platforms, and product analytics implementation Cross-functional leadership excellence
with proven ability to drive results through influence, partnering effectively with marketing, sales, data science, and engineering teams Strategic thinking balanced with execution speed , able to identify big bets while maintaining velocity on incremental optimizations Experience with productivity tools, collaboration platforms, or no-code/low-code
products strongly preferred
Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant
VEVRAA-Federal Contractor
If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.
Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.
Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable.
For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is:
$240,000-$339,900 USD
Please see our Privacy Notice for details regarding Airtable's collection and use of personal information relating to the application and recruitment process by clicking here.
Stay Safe from Job Scams All official Airtable communication will come from an
@airtable.com
email address. We will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact us at hr@airtable.com. Learn more about avoiding job scams here.
Airtable is on a mission to democratize software creation. Our platform is loved by people at more than 500,000 organizations because they can design and build powerful applications (without knowing how to code) that perfectly fit their needs and workflows. Within these organizations "creators" build applications on Airtable's platform that are used by thousands of their colleagues on a weekly basis to collaborate across business-critical workflows.
As a Product Lead for our product-led growth initiatives, you will be responsible for crafting the vision, strategy, and roadmap to accelerate user acquisition, engagement, and retention, focusing on small to midsize organizations. You will work cross-functionally with marketing, design, engineering, and data teams to identify opportunities for growth, execute on high-impact initiatives, and continuously optimize our self-serve user experience. You will also work closely with sales to identify high-value accounts for upsell to Enterprise and lead virtual efforts, coordinating with other pillar PMs. What you'll do
Lead product for Airtable's self-serve business , owning product strategy and execution for our PLG product Drive end-to-end funnel optimization
across acquisition, activation, monetization, and billing, identifying and capitalizing on underinvested areas with significant growth potential through rapid experimentation Lead strategic product initiatives to unlock external distribution channels , building viral and network-effect driven features that expand Airtable's reach beyond traditional marketing channels Accelerate AI adoption within the self-serve segment
by developing growth mechanics and product experiences that drive sticky usage of Airtable's AI capabilities Partner with data science and analytics
to build comprehensive funnel metrics, identify growth opportunities, and measure the impact of product initiatives on revenue and user behavior Build and optimize growth experimentation framework
using A/B testing, user research, and data analysis to continuously improve acquisition, activation, and retention metrics Collaborate cross-functionally with engineering, design, marketing, and data teams
to execute high-velocity experiments Balance growth optimization with strategic product bets , identifying opportunities to fundamentally improve the product in ways that unlock step-function improvements in self-serve performance Who you are 10+ years of product management experience
with deep expertise in PLG motions and a proven track record of growing self-serve revenue at scale (ideally $100M+ businesses) Full-funnel ownership mindset
with experience optimizing every stage from acquisition through expansion, including billing systems, pricing strategy, and monetization mechanics Strong growth product background
with expertise in experimentation, A/B testing, cohort analysis, and using data to drive rapid iteration cycles and compound growth Demonstrated success in B2B SaaS self-serve
with experience building and scaling PLG businesses, understanding of self-serve buyer behavior, and ability to balance product-led and sales-assisted motions AI product experience
with experience driving adoption AI capabilities in self-serve products and experience using AI as a growth mechanism itself Exceptional analytical skills
with ability to dive deep into funnel metrics, identify growth levers, and make data-driven decisions about resource allocation and prioritization Technical fluency to work effectively with engineering
teams on growth infrastructure, experimentation platforms, and product analytics implementation Cross-functional leadership excellence
with proven ability to drive results through influence, partnering effectively with marketing, sales, data science, and engineering teams Strategic thinking balanced with execution speed , able to identify big bets while maintaining velocity on incremental optimizations Experience with productivity tools, collaboration platforms, or no-code/low-code
products strongly preferred
Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant
VEVRAA-Federal Contractor
If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.
Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.
Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable.
For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is:
$240,000-$339,900 USD
Please see our Privacy Notice for details regarding Airtable's collection and use of personal information relating to the application and recruitment process by clicking here.
Stay Safe from Job Scams All official Airtable communication will come from an
@airtable.com
email address. We will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact us at hr@airtable.com. Learn more about avoiding job scams here.