Marketing Manager

Job Title: Marketing Manager - Plumbing Division Location: Hybrid/Remote Reports To: Chief Marketing Officer (CMO) Department: Marketing Type: Full-Time Exempt Position Summary We are seeking a results-driven Marketing Manager to support the Chief Marketing Officer in launching and growing our new plumbing division. As part of a larger , multi-state HVAC and home services organization, this role is critical in developing and executing marketing strategies that build brand awareness, drive leads, and generate revenue specifically for plumbing services and support of HVAC marketing. You'll be responsible for crafting and managing campaigns, overseeing local market expansion, coordinating vendor partnerships, and working cross-functionally with operations and sales to ensure alignment. This is an ideal role for a hands-on marketing leader with experience in home services, strong project management skills, and a passion for building from the ground up. Key Responsibilities: Marketing Strategy & Execution Collaborate with the CMO to build and implement a comprehensive go-to-market plan for the plumbing division. Develops and manages marketing campaigns across digital (PPC, SEO, email, LSA), traditional (radio, mail, print), and local channels. Identify market opportunities and customer segments in new plumbing service areas. Branding & Messaging Adapt and extend the brand voice for plumbing across all platforms. Work with creative teams and vendors to develop compelling, localized assets (flyers, door hangers, truck wraps, etc.). Ensure consistency in messaging and design across plumbing-related materials. Digital & Performance Marketing Oversee local Google Ads and SEO strategies specifically for plumbing. Track and report on KPIs such as cost per lead, conversion rate, and average ticket. Work with internal/external teams to improve web content and landing page performance. Lead Generation & CRM Develop lead generation strategies and nurture flows through platforms like ServiceTitan, or similar CRMs. Collaborate with sales and call center teams to monitor lead quality and appointment set rates. Budget & Vendor Management Manage plumbing marketing budgets in alignment with growth goals. Source, onboard, and manage vendors for media buying, direct mail, digital advertising, and printing services. Collaboration & Reporting Serve as the marketing point of contact for the plumbing team, attending trade-specific meetings and aligning marketing initiatives with operational needs. Deliver regular performance reports to the CMO with insights and optimization recommendations. Qualifications 3-5+ years of experience in marketing, preferably in the home services industries Experience launching or scaling a new trade vertical (plumbing, electrical, etc.) is highly preferred Strong knowledge of digital marketing channels including paid search, SEO, and social Comfortable managing multi-channel campaigns and vendor relationships Excellent communication, organizational, and project management skills Analytical mindset with experience using marketing data to drive decisions Proficient in platforms like Google Ads, Google Analytics, Meta Ads, ServiceTitan, etc. Bachelor's degree in Marketing, Communications, Business, or related field preferred What We Offer Competitive salary and performance bonuses Health, dental, vision, and supplemental insurance options 401(k) with company match Career development and advancement opportunities A collaborative, fast-paced environment with strong leadership support Join Us! This is an exciting opportunity to help shape and grow a new division of an already successful home services business. If you're strategic, creative, and eager to build something impactful-we want to hear from you.

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