Acadaca
Job Responsibilities
Proactively seek out new opportunities and make recommendations to grow social initiatives through relationships with platform reps & vendors. Research new ideas, trends, and technologies within the social media space to educate clients. Manage a team of 4+ media buyers. Contribute to paid social audits for new business leads. In addition to managing the team, the Director will actively manage about 3-4 paid social accounts. Understand, contextualize and execute paid social strategies including but not limited to performance five, branded content/partnership ads, building reports in GA4 and post IDs. Implement paid media tactical planning and buying across all platforms, such as Facebook, Meta, Pinterest and TikTok. Provide and develop creative strategy for clients as requested. Create and present MBR and QBR reporting to internal stakeholders as well as clients when requested. Be able to conduct forecasting for monthly client budgets. Proactively work with cross-functional teams to build and deliver client reporting. Stay current with new advances in paid social marketing and the competitive landscape & ensure best practice and innovation in all paid social activities. Use these learnings to help streamline internal processes.
Proactively seek out new opportunities and make recommendations to grow social initiatives through relationships with platform reps & vendors. Research new ideas, trends, and technologies within the social media space to educate clients. Manage a team of 4+ media buyers. Contribute to paid social audits for new business leads. In addition to managing the team, the Director will actively manage about 3-4 paid social accounts. Understand, contextualize and execute paid social strategies including but not limited to performance five, branded content/partnership ads, building reports in GA4 and post IDs. Implement paid media tactical planning and buying across all platforms, such as Facebook, Meta, Pinterest and TikTok. Provide and develop creative strategy for clients as requested. Create and present MBR and QBR reporting to internal stakeholders as well as clients when requested. Be able to conduct forecasting for monthly client budgets. Proactively work with cross-functional teams to build and deliver client reporting. Stay current with new advances in paid social marketing and the competitive landscape & ensure best practice and innovation in all paid social activities. Use these learnings to help streamline internal processes.