NielsenIQ
Associate Director, Customer Insights
Location: Newark, NJ market (onsite at client 4x a week) R25_0012745 #LI-Onsite Job Description
NIQ delivers the most complete and clear understanding of consumer buying behavior, revealing new pathways to growth. We work with some of the world's most innovative retailers on challenging, cutting-edge, data-driven solutions powered by data science, technology, and people. The Associate Director, Customer Insights is responsible for managing NIQ's Customer Insights team and the related insights and merchandising analytics deliverables for a strategic retail client relationship. This role involves developing strategic plans, driving data-driven loyalty and merchandising strategies and insights, and leveraging those insights to drive incremental sales and profits for our client. The Associate Director will lead our day-to-day client relationships, ensuring client satisfaction, retention, and growth. The successful candidate will focus on understanding unique client priorities and identifying which NIQ solutions are best aligned to the client needs. About You:
You constantly seek to learn new things and lean into new capabilities. Change excites you. Curiosity, communication, and critical thinking drive your work. You make data applicable and interesting for your clients, and mold it into a story that flows, driving outcomes that have actionable results. You develop the skills and capabilities of your individual direct reports and create a collaborative and high-performing team that executes to your expectations. You confidently drive winning outcomes that meet strategic client objectives. Key Responsibilities: Strategic Planning and Execution: Develop clear plans around deliverables for clients
Create phased roadmaps of key activities, deliverables, and results
Lead the implementation and execution of NIQ's recommendations within client merchandising teams through training, communication, and analysis
Client Relationship Management: Act as the primary customer insights team lead with client stakeholders
Establish and manage deliverables with Category Management, Loyalty, Insights, and Assortment client teams
Build and maintain strong partnerships with clients and internal stakeholders
Ensure client satisfaction, contract renewal, and long-term growth
Drive improved relationships with key client contacts across all client teams, increase client penetration, and improve awareness of NIQ products and services to drive increased revenue growth
Analytics and Insights: Leverage your team and NIQ's products to deliver impactful customer and merchandising insights and recommendations
Troubleshoot data discrepancies and ensure accurate analysis
Provide consultative support on best practices for leveraging customer and other analytical insights into retailer routines such as category reviews, joint business planning, assortment rationalization and product innovation
Ensure you and your team develop highly engaging stories and content around the insights and recommendations you generate
Project Management: Manage multiple priorities, deadlines, and projects across your team
Execute the delivery of projects and analyses, ensuring timely outcomes and client satisfaction
Lead meetings and presentations with key stakeholders
Innovation and Development: Identify opportunities to develop new capabilities and approaches
Stay current with industry trends and educate clients on innovative merchandising practices
Contribute to the development of NIQ products/services and client service models
Support thought leadership through internal learning, knowledge-sharing, and development
Team Leadership and Development: Manage and develop your associates into a high-performing, highly engaged team with high retention
Set career paths and resource development structures to maintain and scale a highly engaged team
Mentor and coach associates to align with the company's vision and strategy
Aid in the recruitment, training, and development of the consulting and services team
Business Development: Identify and surface up organic growth opportunities with your client regularly and hand off to Sales Leaders to enable them to achieve sales goals
Play a supporting role in business development for prospective clients as a subject matter expert
Collaboration and Customer Experience: Build collaborative relationships with cross-functional NIQ Partners, Client Teams, and Practice Areas across NIQ
Work collaboratively with your clients to identify and deliver analytical insights that translate into actionable strategies and tactics to improve performance and deliver value against our products
Drive high customer satisfaction and willingness to recommend NIQ to others in the industry
Qualifications
Bachelor's or Master's Degree 5-10 years of experience in the retail, CPG industry and/or related sales, category management, analytics space with direct experience with customer insights platforms preferred Prior experience with NIQ (or similar) solutions preferred Experience working with a retailer or CPG, specifically in roles related to customer loyalty, merchandising analytics or insight teams Consultative client skills and innovative problem-solving skills Polished, persuasive communication skills with experience in presenting data analysis to stakeholders and decision-makers Strong analytical aptitude and proficiency in a range of software and digital technologies Proven experience in successfully leading complex client relationships Proven track record of building client engagement Experience building relationships and consensus with clients Strong sense of urgency and accountability to drive client outcomes People management, training, and development experience required Additional Information
This role has a market-competitive salary with an anticipated base compensation of the following range: $92,000-$125,000. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more. Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) About NIQ NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering
Location: Newark, NJ market (onsite at client 4x a week) R25_0012745 #LI-Onsite Job Description
NIQ delivers the most complete and clear understanding of consumer buying behavior, revealing new pathways to growth. We work with some of the world's most innovative retailers on challenging, cutting-edge, data-driven solutions powered by data science, technology, and people. The Associate Director, Customer Insights is responsible for managing NIQ's Customer Insights team and the related insights and merchandising analytics deliverables for a strategic retail client relationship. This role involves developing strategic plans, driving data-driven loyalty and merchandising strategies and insights, and leveraging those insights to drive incremental sales and profits for our client. The Associate Director will lead our day-to-day client relationships, ensuring client satisfaction, retention, and growth. The successful candidate will focus on understanding unique client priorities and identifying which NIQ solutions are best aligned to the client needs. About You:
You constantly seek to learn new things and lean into new capabilities. Change excites you. Curiosity, communication, and critical thinking drive your work. You make data applicable and interesting for your clients, and mold it into a story that flows, driving outcomes that have actionable results. You develop the skills and capabilities of your individual direct reports and create a collaborative and high-performing team that executes to your expectations. You confidently drive winning outcomes that meet strategic client objectives. Key Responsibilities: Strategic Planning and Execution: Develop clear plans around deliverables for clients
Create phased roadmaps of key activities, deliverables, and results
Lead the implementation and execution of NIQ's recommendations within client merchandising teams through training, communication, and analysis
Client Relationship Management: Act as the primary customer insights team lead with client stakeholders
Establish and manage deliverables with Category Management, Loyalty, Insights, and Assortment client teams
Build and maintain strong partnerships with clients and internal stakeholders
Ensure client satisfaction, contract renewal, and long-term growth
Drive improved relationships with key client contacts across all client teams, increase client penetration, and improve awareness of NIQ products and services to drive increased revenue growth
Analytics and Insights: Leverage your team and NIQ's products to deliver impactful customer and merchandising insights and recommendations
Troubleshoot data discrepancies and ensure accurate analysis
Provide consultative support on best practices for leveraging customer and other analytical insights into retailer routines such as category reviews, joint business planning, assortment rationalization and product innovation
Ensure you and your team develop highly engaging stories and content around the insights and recommendations you generate
Project Management: Manage multiple priorities, deadlines, and projects across your team
Execute the delivery of projects and analyses, ensuring timely outcomes and client satisfaction
Lead meetings and presentations with key stakeholders
Innovation and Development: Identify opportunities to develop new capabilities and approaches
Stay current with industry trends and educate clients on innovative merchandising practices
Contribute to the development of NIQ products/services and client service models
Support thought leadership through internal learning, knowledge-sharing, and development
Team Leadership and Development: Manage and develop your associates into a high-performing, highly engaged team with high retention
Set career paths and resource development structures to maintain and scale a highly engaged team
Mentor and coach associates to align with the company's vision and strategy
Aid in the recruitment, training, and development of the consulting and services team
Business Development: Identify and surface up organic growth opportunities with your client regularly and hand off to Sales Leaders to enable them to achieve sales goals
Play a supporting role in business development for prospective clients as a subject matter expert
Collaboration and Customer Experience: Build collaborative relationships with cross-functional NIQ Partners, Client Teams, and Practice Areas across NIQ
Work collaboratively with your clients to identify and deliver analytical insights that translate into actionable strategies and tactics to improve performance and deliver value against our products
Drive high customer satisfaction and willingness to recommend NIQ to others in the industry
Qualifications
Bachelor's or Master's Degree 5-10 years of experience in the retail, CPG industry and/or related sales, category management, analytics space with direct experience with customer insights platforms preferred Prior experience with NIQ (or similar) solutions preferred Experience working with a retailer or CPG, specifically in roles related to customer loyalty, merchandising analytics or insight teams Consultative client skills and innovative problem-solving skills Polished, persuasive communication skills with experience in presenting data analysis to stakeholders and decision-makers Strong analytical aptitude and proficiency in a range of software and digital technologies Proven experience in successfully leading complex client relationships Proven track record of building client engagement Experience building relationships and consensus with clients Strong sense of urgency and accountability to drive client outcomes People management, training, and development experience required Additional Information
This role has a market-competitive salary with an anticipated base compensation of the following range: $92,000-$125,000. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more. Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) About NIQ NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering