SweatPals
SweatPals Marketing Role
At SweatPals, our mission is to help people build real connection through movement
and empower the next generation of fitness entrepreneurs. Backed by a16z speedrun, Kevin Hart, and other world-class investors, we connect hundreds of thousands of "Pals," hosts, and gyms through events, memberships, and social features. We believe working out should be joyful, social, and inclusive
not just a solo grind. From run clubs, beach pilates to pickleball leagues and cold plunge socials, SweatPals turns everyday workouts into meaningful social experiences. SweatPals also gives local leaders the tools to grow their fitness communities from side hustles to full-time, even million dollar businesses. Hosts use our platform to run their business, from ticketing, memberships, to marketing tools. As we scale, marketing plays a critical role in turning this mission into movement. From building a brand people talk about to growing our presence city by city, you'll help bring our story to life - and make it feel personal, local, and exciting to join. What You'll Do
We are looking for a full-stack, social forward marketer with a strong sense of brand. You'll lead strategy and execution across 10+ local and national social accounts, turn product and event moments into buzzworthy campaigns, and collaborate with creators and designers to keep our voice consistent and our messaging unforgettable. Own and execute social strategy
across Instagram, TikTok, and 10+ local and national accounts
Build a strong, consistent brand voice across cities, content types, and creators
Spot trends early and adapt them in a way that fits our tone, audience, and values
Deep understanding of the Gen Z audience
what resonates, what drives action, and how to stay relevant without chasing trends
Create content (Reels, memes, carousels, captions) that feels native to each platform
Lead creator and influencer collaborations
from scouting and briefs to repurposing and publishing
Support product and brand launches
turning them into social-first, high-emotion moments
Write branded emails for major moments
helping users discover events and hosts grow their business
Collaborate closely with our in-house and freelance content, design, and brand partners
Track performance, test ideas, and optimize based on what drives action and engagement
Create scalable systems
content calendars, local launch playbooks, city toolkits, and more
Use AI tools to streamline workflows and boost creativity
What You Bring
Experience
5+ years in marketing, with 3+ years focused on social, content, or brand
Strong portfolio of content or campaigns that show taste, storytelling, and results
Experience working with creators and designers
Bonus: experience at a consumer startup, creator platform, or fitness/wellness brand
Skills
Strong short-form copywriting (IG captions, TikTok hooks, meme headlines, etc.)
Sharp visual instincts
even if you're not the one designing, you know what looks right
Clear communicator and confident collaborator across functions and disciplines
Highly organized and proactive
you can manage multiple projects and keep things moving
Comfortable leveraging AI tools for content ideas, captions, planning, or workflows
Familiar with tools like Notion, Airtable, Later, Figma, Canva, Sprout, or TikTok editing apps
Creative thinker with a strong sense of brand
you understand how to build emotional connection through content, visuals, and voice
You'll Thrive Here If You...
Have a strong sense of taste, tone, and storytelling
and know how to help others stay on-brand
Take strong ownership
you're reliable, self-directed, and take pride in the details
Think like a trendsetter, not a trend follower
you can remix what's working and make it ours
Are energized by autonomy and ambiguity
we'll give you the keys and trust you to drive
Use AI and modern tools to work smarter and scale faster
Care deeply about your craft
how something looks, feels, performs, and connects to our mission
Take pride in craft and excellence
you're thoughtful about details, care deeply about quality, and raise the bar with every project
Our Values
Celebrate Diversity: We embrace different backgrounds, opinions, and ways of thinking. We don't just welcome disagreementwe believe it makes the product better.
Be a Leader: We take initiative, speak up, and drive things forwardno matter your title. Leadership is a mindset, not a level.
Roll Up Our Sleeves: We do what it takes. No job is too small when we're building something big.
Embrace the Adventure: We stay curious, push boundaries, and see challenges as opportunities. Startups are a rollercoasterand we're here for the ride.
Why Join SweatPals
Help shape a brand that stands for joy, connection, and belonging
Own creative and strategic projects from day one
Full medical, dental, and vision insurance
Flexible PTO and remote-friendly policies
Competitive compensation: $90,000$135,000 total (base + bonus + equity), depending on experience and leveling
Monthly fitness & wellness allowance
Team workouts, IRL events, and early access to new SweatPals tools
How to Apply
Please include a link to your portfolio with examples of marketing work you've led
this could be social posts, influencer campaigns, product launches, or brand content with performance results or context behind the strategy.
At SweatPals, our mission is to help people build real connection through movement
and empower the next generation of fitness entrepreneurs. Backed by a16z speedrun, Kevin Hart, and other world-class investors, we connect hundreds of thousands of "Pals," hosts, and gyms through events, memberships, and social features. We believe working out should be joyful, social, and inclusive
not just a solo grind. From run clubs, beach pilates to pickleball leagues and cold plunge socials, SweatPals turns everyday workouts into meaningful social experiences. SweatPals also gives local leaders the tools to grow their fitness communities from side hustles to full-time, even million dollar businesses. Hosts use our platform to run their business, from ticketing, memberships, to marketing tools. As we scale, marketing plays a critical role in turning this mission into movement. From building a brand people talk about to growing our presence city by city, you'll help bring our story to life - and make it feel personal, local, and exciting to join. What You'll Do
We are looking for a full-stack, social forward marketer with a strong sense of brand. You'll lead strategy and execution across 10+ local and national social accounts, turn product and event moments into buzzworthy campaigns, and collaborate with creators and designers to keep our voice consistent and our messaging unforgettable. Own and execute social strategy
across Instagram, TikTok, and 10+ local and national accounts
Build a strong, consistent brand voice across cities, content types, and creators
Spot trends early and adapt them in a way that fits our tone, audience, and values
Deep understanding of the Gen Z audience
what resonates, what drives action, and how to stay relevant without chasing trends
Create content (Reels, memes, carousels, captions) that feels native to each platform
Lead creator and influencer collaborations
from scouting and briefs to repurposing and publishing
Support product and brand launches
turning them into social-first, high-emotion moments
Write branded emails for major moments
helping users discover events and hosts grow their business
Collaborate closely with our in-house and freelance content, design, and brand partners
Track performance, test ideas, and optimize based on what drives action and engagement
Create scalable systems
content calendars, local launch playbooks, city toolkits, and more
Use AI tools to streamline workflows and boost creativity
What You Bring
Experience
5+ years in marketing, with 3+ years focused on social, content, or brand
Strong portfolio of content or campaigns that show taste, storytelling, and results
Experience working with creators and designers
Bonus: experience at a consumer startup, creator platform, or fitness/wellness brand
Skills
Strong short-form copywriting (IG captions, TikTok hooks, meme headlines, etc.)
Sharp visual instincts
even if you're not the one designing, you know what looks right
Clear communicator and confident collaborator across functions and disciplines
Highly organized and proactive
you can manage multiple projects and keep things moving
Comfortable leveraging AI tools for content ideas, captions, planning, or workflows
Familiar with tools like Notion, Airtable, Later, Figma, Canva, Sprout, or TikTok editing apps
Creative thinker with a strong sense of brand
you understand how to build emotional connection through content, visuals, and voice
You'll Thrive Here If You...
Have a strong sense of taste, tone, and storytelling
and know how to help others stay on-brand
Take strong ownership
you're reliable, self-directed, and take pride in the details
Think like a trendsetter, not a trend follower
you can remix what's working and make it ours
Are energized by autonomy and ambiguity
we'll give you the keys and trust you to drive
Use AI and modern tools to work smarter and scale faster
Care deeply about your craft
how something looks, feels, performs, and connects to our mission
Take pride in craft and excellence
you're thoughtful about details, care deeply about quality, and raise the bar with every project
Our Values
Celebrate Diversity: We embrace different backgrounds, opinions, and ways of thinking. We don't just welcome disagreementwe believe it makes the product better.
Be a Leader: We take initiative, speak up, and drive things forwardno matter your title. Leadership is a mindset, not a level.
Roll Up Our Sleeves: We do what it takes. No job is too small when we're building something big.
Embrace the Adventure: We stay curious, push boundaries, and see challenges as opportunities. Startups are a rollercoasterand we're here for the ride.
Why Join SweatPals
Help shape a brand that stands for joy, connection, and belonging
Own creative and strategic projects from day one
Full medical, dental, and vision insurance
Flexible PTO and remote-friendly policies
Competitive compensation: $90,000$135,000 total (base + bonus + equity), depending on experience and leveling
Monthly fitness & wellness allowance
Team workouts, IRL events, and early access to new SweatPals tools
How to Apply
Please include a link to your portfolio with examples of marketing work you've led
this could be social posts, influencer campaigns, product launches, or brand content with performance results or context behind the strategy.