The Farmer's Dog
Brand Designer, SocialNew York, New York, United States
The Farmer's Dog, New York, New York, United States, 10001
Brand Designer, Social
The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. What We Stand For and Where You'll Come In
We're eager to find a Brand Designer, Social to join our in-house creative team. We are looking for a self-starting and creatively-minded designer to create assets for our Paid and Organic Social channels, helping to build brand awareness, consideration, and loyalty for our followers and prospective customers. This is an opportunity to use your design powers to help dogs live healthier, happier and longer lives. How You'll Make An Impact
Embed yourself in our Organic and Paid Social working groups, taking part in concepting and ideation cycles for creative that drives performance while representing our brand voice, look, and feel Craft static and carousel assets using brand design standards in creative, eye-catching ways, while also embracing the visual language of social media Working closely with video creatives and editors to set styles for captions, supers, animations, and other on-screen design elements for motion Set design templates and styles for ongoing series, defining repeated content to be recognizable and beloved for our audiences Iterate and pivot based on data, taking performance learnings to heart and finding novel ways to test hypotheses or capitalize on previous success Act as a guardian and a constant critic of The Farmer's Dog brand standards and guidelines, helping to refine our visual style, templates, typography, illustration, and beyond Be a thought-partner for other designers on their craft and concepts by proactively knowledge sharing with others, setting exemplary standards all while seeking and welcoming feedback in the process Occasionally take part in photography or video productions (may require occasional travel) We're Excited About You Because
You have 2+ years in a designer role, whether agency and/or client-side You have a robust portfolio demonstrating deep understanding of typography, color, imagery and graphic elements; with a bonus for motion graphics You speak the language of the internet and are well-versed in trends, styles, and how to work within a native look and feel while maintaining brand standards You are a self-starter and self-checker, taking ownership of your work and constantly seeking better. You are collaborative
open to input and balanced discussions. You pay close attention to detail
no detail is too small. You're also not afraid to propose new solutions or bold thinking
no idea is too big! You're an expert in the Adobe Creative Suite (Illustrator, Photoshop, and InDesign) You are comfortable in Sketch and/or Figma You love dogs! Office Guidelines
We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement. Our Belonging Philosophy
Our company's mission is rooted in deep, genuine care for dogs
and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we're committed to supporting a diverse workforce, and investing in internal structures, opportunities, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets. A Few of Our Best Benefits
Dog-friendly office in Greenwich Village Market-competitive compensation and equity packages Comprehensive Healthcare, Dental, and Vision Company supported mental health benefits 12 week paid parental leave Competitive 401k plan with company match Flexible PTO Discounted fresh food for your pup Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $76,000 - $85,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change. Equal Employment Opportunity Statement
The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights. Reasonable Accommodations
TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humansops@thefarmersdog.com.
The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. What We Stand For and Where You'll Come In
We're eager to find a Brand Designer, Social to join our in-house creative team. We are looking for a self-starting and creatively-minded designer to create assets for our Paid and Organic Social channels, helping to build brand awareness, consideration, and loyalty for our followers and prospective customers. This is an opportunity to use your design powers to help dogs live healthier, happier and longer lives. How You'll Make An Impact
Embed yourself in our Organic and Paid Social working groups, taking part in concepting and ideation cycles for creative that drives performance while representing our brand voice, look, and feel Craft static and carousel assets using brand design standards in creative, eye-catching ways, while also embracing the visual language of social media Working closely with video creatives and editors to set styles for captions, supers, animations, and other on-screen design elements for motion Set design templates and styles for ongoing series, defining repeated content to be recognizable and beloved for our audiences Iterate and pivot based on data, taking performance learnings to heart and finding novel ways to test hypotheses or capitalize on previous success Act as a guardian and a constant critic of The Farmer's Dog brand standards and guidelines, helping to refine our visual style, templates, typography, illustration, and beyond Be a thought-partner for other designers on their craft and concepts by proactively knowledge sharing with others, setting exemplary standards all while seeking and welcoming feedback in the process Occasionally take part in photography or video productions (may require occasional travel) We're Excited About You Because
You have 2+ years in a designer role, whether agency and/or client-side You have a robust portfolio demonstrating deep understanding of typography, color, imagery and graphic elements; with a bonus for motion graphics You speak the language of the internet and are well-versed in trends, styles, and how to work within a native look and feel while maintaining brand standards You are a self-starter and self-checker, taking ownership of your work and constantly seeking better. You are collaborative
open to input and balanced discussions. You pay close attention to detail
no detail is too small. You're also not afraid to propose new solutions or bold thinking
no idea is too big! You're an expert in the Adobe Creative Suite (Illustrator, Photoshop, and InDesign) You are comfortable in Sketch and/or Figma You love dogs! Office Guidelines
We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement. Our Belonging Philosophy
Our company's mission is rooted in deep, genuine care for dogs
and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we're committed to supporting a diverse workforce, and investing in internal structures, opportunities, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets. A Few of Our Best Benefits
Dog-friendly office in Greenwich Village Market-competitive compensation and equity packages Comprehensive Healthcare, Dental, and Vision Company supported mental health benefits 12 week paid parental leave Competitive 401k plan with company match Flexible PTO Discounted fresh food for your pup Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $76,000 - $85,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change. Equal Employment Opportunity Statement
The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights. Reasonable Accommodations
TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humansops@thefarmersdog.com.