Columbia Sportswear
Email and SMS Program Strategy Manager
Columbia Sportswear, Portland, Oregon, United States, 97201
Email And SMS Program Strategy Manager
This is a hybrid role based out of our HQ office near Portland, Oregon. The expectation is for employees to be in-office 3 days or more per week, depending on business need. This in-office expectation is subject to change at business discretion. OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS. At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground. Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: "It's perfect. Now make it better." As pioneers of relentless improvement, we are constantly evolving. We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest. And we believe in you. ABOUT THE POSITION The eCommerce team powers our US and Canada Columbia.com sites as well as our Customer Care Center. From merchandising and marketing to product management and technology, the consumer is at the center of everything we do. And, the eCommerce team is known for the relentless improvement of the customer experiencealways striving for a better, faster, easier experience. As the Email and SMS Program Strategy Manager, you'll lead the strategy and execution of CRM campaigns that drive engagement, retention, and revenue. You'll own the campaign calendar and bring data-driven insights to life across email and SMS marketing efforts. This role supports CRM initiatives across eCommerce, brand, loyalty, and retail stores, ensuring a cohesive and high-performing customer experience. You will partner closely with our Automations Specialist, Loyalty Analysts, and Site Content & Merchandising teams to drive brand strategy. This is an individual contributor role with no direct people management responsibilities. However, you will serve as a mentor and subject matter expert, providing guidance and support to other CRM specialists on the team. HOW YOU'LL MAKE A DIFFERENCE Lead execution and tactical strategy for brand and promotional CRM campaigns across email and SMS. Manage end-to-end campaign processes including content strategy, creative briefing, QA, deployment, and reporting. Develop and execute testing, segmentation, and personalization strategies. Drive acquisition campaigns and optimize performance across CRM channels. Perform advanced reporting and in-depth analysis to uncover insights and improve program performance. Lead vendor relationships and ensure timely delivery of campaign assets. Collaborate cross-functionally to maintain and evolve the CRM marketing calendar. Partner with automation and lifecycle teams to ensure alignment and consistency across customer touchpoints. Provide mentorship and strategic guidance to CRM team members, fostering knowledge sharing and best practices. Stay current on industry trends and bring innovative ideas to the team. YOU ARE A strategic thinker with a passion for CRM, consumer engagement, and driving best in class user experiences. Exceptionally organized and detail oriented. Analytical and data-driven in your decision-making. A strong communicator and collaborator. Comfortable leading projects in a fast-paced environment. Curious and proactive about testing and optimization. YOU HAVE Bachelor's degree or equivalent experience. 8+ years of experience in CRM or email marketing, ideally in a multi-channel retail environment. Expertise in segmentation, lifecycle marketing, and campaign execution. Experience with enterprise-level digital tools and CRM platforms. Strong communication and stakeholder management skills. Proven ability to lead cross-functional projects and deliver measurable results. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.
This is a hybrid role based out of our HQ office near Portland, Oregon. The expectation is for employees to be in-office 3 days or more per week, depending on business need. This in-office expectation is subject to change at business discretion. OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS. At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground. Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: "It's perfect. Now make it better." As pioneers of relentless improvement, we are constantly evolving. We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest. And we believe in you. ABOUT THE POSITION The eCommerce team powers our US and Canada Columbia.com sites as well as our Customer Care Center. From merchandising and marketing to product management and technology, the consumer is at the center of everything we do. And, the eCommerce team is known for the relentless improvement of the customer experiencealways striving for a better, faster, easier experience. As the Email and SMS Program Strategy Manager, you'll lead the strategy and execution of CRM campaigns that drive engagement, retention, and revenue. You'll own the campaign calendar and bring data-driven insights to life across email and SMS marketing efforts. This role supports CRM initiatives across eCommerce, brand, loyalty, and retail stores, ensuring a cohesive and high-performing customer experience. You will partner closely with our Automations Specialist, Loyalty Analysts, and Site Content & Merchandising teams to drive brand strategy. This is an individual contributor role with no direct people management responsibilities. However, you will serve as a mentor and subject matter expert, providing guidance and support to other CRM specialists on the team. HOW YOU'LL MAKE A DIFFERENCE Lead execution and tactical strategy for brand and promotional CRM campaigns across email and SMS. Manage end-to-end campaign processes including content strategy, creative briefing, QA, deployment, and reporting. Develop and execute testing, segmentation, and personalization strategies. Drive acquisition campaigns and optimize performance across CRM channels. Perform advanced reporting and in-depth analysis to uncover insights and improve program performance. Lead vendor relationships and ensure timely delivery of campaign assets. Collaborate cross-functionally to maintain and evolve the CRM marketing calendar. Partner with automation and lifecycle teams to ensure alignment and consistency across customer touchpoints. Provide mentorship and strategic guidance to CRM team members, fostering knowledge sharing and best practices. Stay current on industry trends and bring innovative ideas to the team. YOU ARE A strategic thinker with a passion for CRM, consumer engagement, and driving best in class user experiences. Exceptionally organized and detail oriented. Analytical and data-driven in your decision-making. A strong communicator and collaborator. Comfortable leading projects in a fast-paced environment. Curious and proactive about testing and optimization. YOU HAVE Bachelor's degree or equivalent experience. 8+ years of experience in CRM or email marketing, ideally in a multi-channel retail environment. Expertise in segmentation, lifecycle marketing, and campaign execution. Experience with enterprise-level digital tools and CRM platforms. Strong communication and stakeholder management skills. Proven ability to lead cross-functional projects and deliver measurable results. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.