Calcium+Company
Manager, Search & Analytics
Calcium+Company, Philadelphia, Pennsylvania, United States, 19102
Manager, Search & Analytics
We're seeking a strategic and execution-minded Manager, Search & Analytics to lead SEO, SEM, and performance analytics across a portfolio of healthcare brands. This is a high-impact individual contributor role for someone who thrives at the intersection of search, insights, and digital growth. Calcium+Company is a leading healthcare marketing agency driving smarter brand engagement through strategy, creativity, data, and technology. Within our Marketing & Innovation hub, the Technology & Analytics team helps brands grow through intelligent search, optimized experiences, and measurable results. Role Overview
The Manager, Search & Analytics is responsible for planning, executing, and optimizing search strategies across paid and organic channelswhile owning the analytics that fuel performance insights and continuous improvement. This role collaborates closely with media, content, UX, and data science teams to ensure search investments are connected, compliant, and measurable. You'll lead the development of SEO roadmaps, SEM campaigns, keyword strategies, and analytics dashboardssupporting both HCP and consumer-facing initiatives. Key Job Responsibilities
Search Strategy & Execution
Plan and manage integrated SEO and SEM programs across healthcare client accounts Develop and maintain keyword strategies, paid search campaigns, and technical SEO best practices Own and optimize Google Ads, Bing Ads, and similar SEM platforms to drive measurable outcomes Partner with content, UX, and dev teams to ensure SEO is embedded into site builds, content updates, and navigation structures Analytics & Reporting
Build dashboards and reporting frameworks that deliver clear, actionable insights into search performance Monitor KPIs, conversion paths, bounce rates, and landing page performance to optimize outcomes Work with analytics platforms such as Google Analytics (GA4), Google Tag Manager (GTM), and Looker Studio Translate complex data into compelling visual reports and strategic narratives for internal and client use Collaboration & Innovation
Collaborate with media planners, designers, and strategists to align paid/organic efforts across campaigns Stay up to date on search algorithm changes, compliance standards (e.g., YMYL), and healthcare search trends Leverage AI tools and automation where applicable to streamline search management and reporting workflows Qualifications
46+ years of experience managing SEO and SEM programs, preferably in healthcare, life sciences, or agency environments Proven success with Google Ads, Google Analytics (Universal & GA4), Google Search Console, and SEMrush or similar tools Experience with keyword research, technical SEO audits, site structure optimization, and metadata best practices Proficient in creating search performance dashboards using Looker Studio, Excel, or BI platforms Working knowledge of analytics tagging, GTM, and campaign performance tracking Strong written and verbal communication skillscomfortable presenting search insights to clients and internal teams Ability to balance hands-on execution with strategic thinking in a fast-paced, collaborative environment About Calcium+Company
Calcium+Company is redefining what it means to be a modern health communications group. Award-winning and innovation-driven, we specialize in nourishing brands and companies across their entire lifecycleand we do it through a dynamic structure of specialized divisions: Calcium (healthcare marketing) Amino (oncology marketing) Vitamin MD (medical communications) PRotein (public relations) Cobalt (commercial planning and market access) Central to our success is our Integrated Strategy Group, where brand, medical, and engagement strategies come together, powered by behavioral science and data analytics. We're proud of the work we do, but we're just as proud of the culture we've built. Calcium+Company was recently named one of MM+M's 2024 Best Places to Work, reflecting the authentic, supportive, and inspiring environment in which our team thrives. Led by CEO Judy Capano and Group President Greg Lewis, we are a company where you can build extraordinary campaigns and a nourishing career. If you're passionate about making a real difference through creativity, strategy, and collaboration, Calcium+Company may be the place for you. Benefits & Perks We Offer Paid annual vacation, personal and sick time off 11 Paid Company Holidays Paid Holiday Closure: Agency closed between Christmas and New Years Comprehensive health plans, including medical, dental, and vision Flexible spending accounts (Healthcare & Dependent) Competitive 401(k) investment with company match Life & AD&D Insurance Commuter Benefits Employee Referral Bonus Program Employee Assistance Program Telemedicine Services Voluntary Benefits (Pet Insurance, Identity Theft Protection, Legal Services) Summer Fridays Emphasis on Social Impact: A variety of specialized employee resource groups (PMCGs), programming and other initiatives Lunch Credit for In-Office Days Annual Employee Gatherings & In-Office Events This position follows a hybrid work model, requiring a minimum of two in-office days per week. For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
We're seeking a strategic and execution-minded Manager, Search & Analytics to lead SEO, SEM, and performance analytics across a portfolio of healthcare brands. This is a high-impact individual contributor role for someone who thrives at the intersection of search, insights, and digital growth. Calcium+Company is a leading healthcare marketing agency driving smarter brand engagement through strategy, creativity, data, and technology. Within our Marketing & Innovation hub, the Technology & Analytics team helps brands grow through intelligent search, optimized experiences, and measurable results. Role Overview
The Manager, Search & Analytics is responsible for planning, executing, and optimizing search strategies across paid and organic channelswhile owning the analytics that fuel performance insights and continuous improvement. This role collaborates closely with media, content, UX, and data science teams to ensure search investments are connected, compliant, and measurable. You'll lead the development of SEO roadmaps, SEM campaigns, keyword strategies, and analytics dashboardssupporting both HCP and consumer-facing initiatives. Key Job Responsibilities
Search Strategy & Execution
Plan and manage integrated SEO and SEM programs across healthcare client accounts Develop and maintain keyword strategies, paid search campaigns, and technical SEO best practices Own and optimize Google Ads, Bing Ads, and similar SEM platforms to drive measurable outcomes Partner with content, UX, and dev teams to ensure SEO is embedded into site builds, content updates, and navigation structures Analytics & Reporting
Build dashboards and reporting frameworks that deliver clear, actionable insights into search performance Monitor KPIs, conversion paths, bounce rates, and landing page performance to optimize outcomes Work with analytics platforms such as Google Analytics (GA4), Google Tag Manager (GTM), and Looker Studio Translate complex data into compelling visual reports and strategic narratives for internal and client use Collaboration & Innovation
Collaborate with media planners, designers, and strategists to align paid/organic efforts across campaigns Stay up to date on search algorithm changes, compliance standards (e.g., YMYL), and healthcare search trends Leverage AI tools and automation where applicable to streamline search management and reporting workflows Qualifications
46+ years of experience managing SEO and SEM programs, preferably in healthcare, life sciences, or agency environments Proven success with Google Ads, Google Analytics (Universal & GA4), Google Search Console, and SEMrush or similar tools Experience with keyword research, technical SEO audits, site structure optimization, and metadata best practices Proficient in creating search performance dashboards using Looker Studio, Excel, or BI platforms Working knowledge of analytics tagging, GTM, and campaign performance tracking Strong written and verbal communication skillscomfortable presenting search insights to clients and internal teams Ability to balance hands-on execution with strategic thinking in a fast-paced, collaborative environment About Calcium+Company
Calcium+Company is redefining what it means to be a modern health communications group. Award-winning and innovation-driven, we specialize in nourishing brands and companies across their entire lifecycleand we do it through a dynamic structure of specialized divisions: Calcium (healthcare marketing) Amino (oncology marketing) Vitamin MD (medical communications) PRotein (public relations) Cobalt (commercial planning and market access) Central to our success is our Integrated Strategy Group, where brand, medical, and engagement strategies come together, powered by behavioral science and data analytics. We're proud of the work we do, but we're just as proud of the culture we've built. Calcium+Company was recently named one of MM+M's 2024 Best Places to Work, reflecting the authentic, supportive, and inspiring environment in which our team thrives. Led by CEO Judy Capano and Group President Greg Lewis, we are a company where you can build extraordinary campaigns and a nourishing career. If you're passionate about making a real difference through creativity, strategy, and collaboration, Calcium+Company may be the place for you. Benefits & Perks We Offer Paid annual vacation, personal and sick time off 11 Paid Company Holidays Paid Holiday Closure: Agency closed between Christmas and New Years Comprehensive health plans, including medical, dental, and vision Flexible spending accounts (Healthcare & Dependent) Competitive 401(k) investment with company match Life & AD&D Insurance Commuter Benefits Employee Referral Bonus Program Employee Assistance Program Telemedicine Services Voluntary Benefits (Pet Insurance, Identity Theft Protection, Legal Services) Summer Fridays Emphasis on Social Impact: A variety of specialized employee resource groups (PMCGs), programming and other initiatives Lunch Credit for In-Office Days Annual Employee Gatherings & In-Office Events This position follows a hybrid work model, requiring a minimum of two in-office days per week. For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.