Primrose Schools
Enrollment Director Dual Campus Plainfield Bolingbrook
Primrose Schools, Plainfield, Illinois, United States, 60544
Enrollment Director
Primrose Schools of Plainfield & Bolingbrook is seeking a warm, driven, and detail-oriented Enrollment Director to join our leadership team and lead enrollment efforts across our two high-quality early childhood campuses. This role plays a vital part in growing and maintaining student enrollment while ensuring prospective families receive an exceptional experience that reflects the Primrose brand. This is an exciting opportunity for someone passionate about early education, family engagement, and community partnershipsand who thrives in a fast-paced, people-centered environment. Position Summary As Enrollment Director, you will: Serve as the first and lasting impression for prospective families Guide them through every step of the admissions and onboarding journey Support marketing and outreach efforts to grow visibility and reach Collaborate with school leadership to maintain strong family relationships Drive enrollment to achieve key performance goals across both campuses You will work closely with the School Directors and Ownership Team to align enrollment strategy with operational excellence and brand integrity. Core Responsibilities Enrollment Management Serve as the primary contact for all enrollment inquiries across both campuses Schedule and lead engaging school tours that reflect Primrose's vision and mission Manage enrollment tracking, class rosters, and start date planning Follow up with prospective families to guide them through decision-making Process pre-registration and enrollment forms; oversee onboarding of new families Conduct virtual or in-person orientations for newly enrolled parents Marketing & Community Outreach Partner with ownership to implement local marketing strategies Represent Primrose at parent fairs, expos, and community events Build referral networks with local businesses, pediatricians, and parenting groups Contribute content to digital newsletters and social media channels Help coordinate open houses, special events, and enrollment campaigns Parent Relations & Customer Experience Deliver a welcoming, professional, and consistent first impression Ensure strong follow-up and communication throughout the admissions process Provide onboarding materials and check-in support for new families Support retention by monitoring family satisfaction and escalating concerns Assist in executing family appreciation events and school celebrations Performance Goals & Incentives - Applicable for this role. Qualifications Excellent verbal and written communication skills Warm, polished, and professional presence with strong relationship-building ability Highly organized and self-directed; able to manage across two campuses Prior experience in admissions, marketing, customer service, or Early childhood education is preferred Comfortable with CRM tools, Google Workspace, Microsoft suite and social media platforms Occasional evening or weekend availability for events What We Offer A meaningful opportunity to make a difference in the lives of children and families A supportive leadership team and a respectful, team-oriented culture Ongoing training and development Competitive pay with performance-based incentives Childcare discount and other employee perks Join our Primrose family and help more families discover the power of early education. To apply, please submit your resume and a short cover letter outlining your interest in the role. Compensation: $35,000.00 - $45,000.00 per year
Primrose Schools of Plainfield & Bolingbrook is seeking a warm, driven, and detail-oriented Enrollment Director to join our leadership team and lead enrollment efforts across our two high-quality early childhood campuses. This role plays a vital part in growing and maintaining student enrollment while ensuring prospective families receive an exceptional experience that reflects the Primrose brand. This is an exciting opportunity for someone passionate about early education, family engagement, and community partnershipsand who thrives in a fast-paced, people-centered environment. Position Summary As Enrollment Director, you will: Serve as the first and lasting impression for prospective families Guide them through every step of the admissions and onboarding journey Support marketing and outreach efforts to grow visibility and reach Collaborate with school leadership to maintain strong family relationships Drive enrollment to achieve key performance goals across both campuses You will work closely with the School Directors and Ownership Team to align enrollment strategy with operational excellence and brand integrity. Core Responsibilities Enrollment Management Serve as the primary contact for all enrollment inquiries across both campuses Schedule and lead engaging school tours that reflect Primrose's vision and mission Manage enrollment tracking, class rosters, and start date planning Follow up with prospective families to guide them through decision-making Process pre-registration and enrollment forms; oversee onboarding of new families Conduct virtual or in-person orientations for newly enrolled parents Marketing & Community Outreach Partner with ownership to implement local marketing strategies Represent Primrose at parent fairs, expos, and community events Build referral networks with local businesses, pediatricians, and parenting groups Contribute content to digital newsletters and social media channels Help coordinate open houses, special events, and enrollment campaigns Parent Relations & Customer Experience Deliver a welcoming, professional, and consistent first impression Ensure strong follow-up and communication throughout the admissions process Provide onboarding materials and check-in support for new families Support retention by monitoring family satisfaction and escalating concerns Assist in executing family appreciation events and school celebrations Performance Goals & Incentives - Applicable for this role. Qualifications Excellent verbal and written communication skills Warm, polished, and professional presence with strong relationship-building ability Highly organized and self-directed; able to manage across two campuses Prior experience in admissions, marketing, customer service, or Early childhood education is preferred Comfortable with CRM tools, Google Workspace, Microsoft suite and social media platforms Occasional evening or weekend availability for events What We Offer A meaningful opportunity to make a difference in the lives of children and families A supportive leadership team and a respectful, team-oriented culture Ongoing training and development Competitive pay with performance-based incentives Childcare discount and other employee perks Join our Primrose family and help more families discover the power of early education. To apply, please submit your resume and a short cover letter outlining your interest in the role. Compensation: $35,000.00 - $45,000.00 per year