GTM Program Manager

Job DescriptionJob Descriptionn

FocusKPI is seeking a GTM Program Manager to join one of our clients, a high-tech SaaS company.

As the GTM Program Manager, Top of Funnel , you will drive alignment and execution between Marketing and Sales to ensure top-of-funnel strategies are designed and delivered effectively. You’ll be responsible for operationalizing lead initiatives, enabling the field to act on high-quality pipeline, and maintaining feedback loops that inform future campaigns.
This is a highly cross-functional role that sits at the intersection of marketing execution, seller readiness, and strategic GTM planning. You’ll play a critical role in ensuring that new campaigns, launches, and top-of-funnel programs are actionable, measurable, and aligned with the needs of our customer-facing teams.

Work Location:  Remote - anywhere in the US; Client location: San Francisco, CA
Duration:  6-month contract
Pay Range:  $50/hr to $57/hr
**No C2C resumes are considered**
Responsibilities:

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• Bridge Product, Product Marketing, and customer-facing teams to ensure successful GTM execution for product launches, campaign rollouts, and messaging shifts.
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• Break complex programs into clear, actionable workstreams and deliverables, creating and managing project plans with defined owners, milestones, and outcomes.
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• Coordinate launch readiness programs, ensuring sellers are enabled, collateral is aligned to customer segments, and lead hand-off processes are clear and effective.
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• Drive structured feedback loops from Sales, Success, and Support into Product and Marketing, translating field learnings into roadmap influence and messaging iteration.
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• Partner with MarketingOps and RevOps to update lead routing, scoring logic, and campaign tagging in response to evolving GTM strategies.
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• Support campaign alignment initiatives, working with Marketing to validate personas, test messaging efficacy, and optimize the buyer journey from awareness to conversion.
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• Develop SOPs and toolkits to support repeatable launch processes, segment-specific positioning, and sales-facing program materials.
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Requirements:

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• 5-7 years of experience in GTM operations, sales programs, or cross-functional program management, ideally in a B2B SaaS or technology environment.
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•  Proven ability to structure ambiguous problems into actionable work, manage complex cross-functional initiatives, and deliver measurable outcomes.
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• A strategic mindset with a bias toward ownership and decision-making—you know how to ask the right questions, synthesize input, and move programs forward even in the face of ambiguity.
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• Excellent project management and communication skills - you can manage multiple workstreams and synthesize complexity for diverse stakeholders.
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• Familiarity with systems and tools such as Salesforce, Marketo, LeanData, and Outreach, and how they can be leveraged for improved operations.
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• Strong bias for action, with a collaborative approach and an ability to influence without authority.
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**No C2C resumes are considered**
Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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