EXPRESSIONS PTE. LTD.
Senior Web Designer & Developer
EXPRESSIONS PTE. LTD., West Islip, New York, United States, 11795
Lead Website Flow, Graphic Design, Branding, & Lead Generation Specialist
We are seeking a
skilled and experienced specialist
in
website flow, graphic design, branding, and lead generation strategies
to join our team. The ideal candidate will be responsible for developing
high-converting websites and landing pages , ensuring a
consistent and visually appealing brand identity
across digital platforms. This role requires expertise in
WordPress development, graphic design, branding, and lead generation . The successful candidate will have both
technical proficiency —including plugin management, troubleshooting, server hosting, and site optimization—and
creative ability
to enhance user experience and engagement. Key Responsibilities: Website Flow, User Experience & Lead Generation: Design and optimize website flow to enhance user journeys and increase engagement. Develop high-converting landing pages, incorporating lead capture forms, CTAs, and multimedia elements to support lead generation. Use data-driven tools (e.g., heat maps, Google Analytics) to assess and improve website performance. WordPress Development & Management: Manage WordPress plugins, ensuring compatibility and functionality. Configure and optimize cache plugins (e.g., WP Rocket, W3 Total Cache) to improve performance. Oversee
server hosting, DNS settings, and domain management
(e.g., cPanel, Cloudflare). Troubleshoot
technical issues
related to WordPress themes, plugins, and hosting. Implement security best practices, including backups, SSL certificates, firewalls, and security plugins. Graphic Design & Branding: Design visually compelling
graphics, banners, and digital assets
for websites and digital platforms. Ensure branding consistency across all digital touchpoints. Collaborate with marketing teams to align
visual content with brand strategy and business goals . Landing Page Design & Optimization: Design and optimize
conversion-focused landing pages , using A/B testing and performance data for improvement. Ensure
aesthetic and strategic
landing page designs to enhance user engagement and lead generation. Wireframing & Prototyping: Develop wireframes and prototypes focusing on user experience, branding, and lead generation. Present design concepts and incorporate feedback to meet business and branding objectives. Performance Monitoring & Optimization: Analyze website performance metrics (e.g., bounce rates, conversion rates) and identify improvement opportunities. Implement optimization strategies to enhance
lead generation and website performance . Requirements: Minimum 8 years of proven experience in
WordPress development, graphic design, branding, and lead generation . Proficiency in
Adobe Creative Suite (Photoshop, Illustrator)
to create cohesive and visually appealing designs. Strong understanding of
landing page development and conversion rate optimization (CRO) . Knowledge of
DNS management, server hosting, and website performance optimization . Ability to
manage multiple projects, meet deadlines, and maintain high-quality standards . Experience with tools such as
Google Analytics, heat maps, and A/B testing
to track and improve user behavior. Strong
collaboration skills , with the ability to work closely with marketing teams. Preferred Qualifications: Knowledge of
HTML, CSS, JavaScript
for enhanced web functionality. Experience with
marketing automation tools
(e.g., HubSpot, Zoho CRM) and
advanced lead generation strategies . Understanding of
UX/UI design principles
for website optimization. We welcome applications from all qualified candidates.
Shortlisted candidates will be contacted for further discussions.
#J-18808-Ljbffr
skilled and experienced specialist
in
website flow, graphic design, branding, and lead generation strategies
to join our team. The ideal candidate will be responsible for developing
high-converting websites and landing pages , ensuring a
consistent and visually appealing brand identity
across digital platforms. This role requires expertise in
WordPress development, graphic design, branding, and lead generation . The successful candidate will have both
technical proficiency —including plugin management, troubleshooting, server hosting, and site optimization—and
creative ability
to enhance user experience and engagement. Key Responsibilities: Website Flow, User Experience & Lead Generation: Design and optimize website flow to enhance user journeys and increase engagement. Develop high-converting landing pages, incorporating lead capture forms, CTAs, and multimedia elements to support lead generation. Use data-driven tools (e.g., heat maps, Google Analytics) to assess and improve website performance. WordPress Development & Management: Manage WordPress plugins, ensuring compatibility and functionality. Configure and optimize cache plugins (e.g., WP Rocket, W3 Total Cache) to improve performance. Oversee
server hosting, DNS settings, and domain management
(e.g., cPanel, Cloudflare). Troubleshoot
technical issues
related to WordPress themes, plugins, and hosting. Implement security best practices, including backups, SSL certificates, firewalls, and security plugins. Graphic Design & Branding: Design visually compelling
graphics, banners, and digital assets
for websites and digital platforms. Ensure branding consistency across all digital touchpoints. Collaborate with marketing teams to align
visual content with brand strategy and business goals . Landing Page Design & Optimization: Design and optimize
conversion-focused landing pages , using A/B testing and performance data for improvement. Ensure
aesthetic and strategic
landing page designs to enhance user engagement and lead generation. Wireframing & Prototyping: Develop wireframes and prototypes focusing on user experience, branding, and lead generation. Present design concepts and incorporate feedback to meet business and branding objectives. Performance Monitoring & Optimization: Analyze website performance metrics (e.g., bounce rates, conversion rates) and identify improvement opportunities. Implement optimization strategies to enhance
lead generation and website performance . Requirements: Minimum 8 years of proven experience in
WordPress development, graphic design, branding, and lead generation . Proficiency in
Adobe Creative Suite (Photoshop, Illustrator)
to create cohesive and visually appealing designs. Strong understanding of
landing page development and conversion rate optimization (CRO) . Knowledge of
DNS management, server hosting, and website performance optimization . Ability to
manage multiple projects, meet deadlines, and maintain high-quality standards . Experience with tools such as
Google Analytics, heat maps, and A/B testing
to track and improve user behavior. Strong
collaboration skills , with the ability to work closely with marketing teams. Preferred Qualifications: Knowledge of
HTML, CSS, JavaScript
for enhanced web functionality. Experience with
marketing automation tools
(e.g., HubSpot, Zoho CRM) and
advanced lead generation strategies . Understanding of
UX/UI design principles
for website optimization. We welcome applications from all qualified candidates.
Shortlisted candidates will be contacted for further discussions.
#J-18808-Ljbffr