NextFoods, Inc.
Join to apply for the
Director of E-commerce
role at
NextFoods, Inc. Join to apply for the
Director of E-commerce
role at
NextFoods, Inc. This range is provided by NextFoods, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$160,000.00/yr - $200,000.00/yr Location: Denver/Boulder, CO (Hybrid Preferred) or Remote
________________________________________
About NextFoods
At NextFoods, our promise is simple: we make the journey to better health feel as good as the results. As the parent company of GoodBelly and Cheribundi, we blend science and nature to create effective, enjoyable products that support gut health, recovery, and everyday wellness. Headquartered in Boulder, CO, our products have been trusted by elite athletes and wellness-minded consumers alike since 2006.
We’re a lean, fast-moving team building the next generation of category-defining brands. If you're looking for meaningful work, real ownership, and the chance to shape what’s next in functional nutrition, you’ll feel right at home here.
________________________________________
The Role
NextFoods is looking for a strategic, data-driven Director of E-commerce to lead digital growth across DTC, Amazon, and paid media for GoodBelly and Cheribundi. You’ll own the full digital P and Loss, guide performance across channels, and scale subscription, retention, and acquisition strategies with a sharp eye on profitability.
This is a pivotal hire for our lean team, ensuring digital channels grow in step with our retail ambitions. You'll be supported by strong agency partners and a direct report overseeing influencer and organic social, with the opportunity to grow your team as channels scale.
This role is ideal for someone who wants real ownership, thrives in early-stage environments, and is excited to build a high-performance, profitable digital business.
________________________________________
What You’ll Own
Digital Performance and Revenue
Own the Profit and Loss and growth roadmap for DTC and Amazon, with accountability for topline revenue, channel profitability, CAC, LTV, and retention Lead goalsetting and performance reporting with clear KPIs and insights for senior leadership Build and manage subscription strategy across attach rate, churn, margin, and lifetime value
Channel Execution and Optimization
Lead and optimize performance marketing across paid search, social, influencer, RMNs, and emerging platforms Oversee digital merchandising, promotions, CRO, and pricing architecture in partnership with brand, finance and sales Drive Amazon growth through PDP optimization, paid media, promotions, reviews, storefronts, and supply chain collaboration Own CRM and lifecycle marketing strategy across email, SMS, and push with a focus on retention and personalization Oversee content strategy, influencer partnerships, and organic social through your direct report — ensuring alignment with brand priorities and performance goals Lead creative testing and new channel exploration; test aggressively, scale what works, cut what doesn’t Ensure platform excellence, brand consistency, and content performance across digital touchpoints
Go-to-Market and Cross-Functional Collaboration
Lead digital execution for all product launches, mapping and supporting the consumer journey across paid media, site experience, email, and Amazon. Own the digital POV on pack and pricing strategy to ensure sustainable growth without channel conflict Own forecast and demand planning for digital channels, in partnership with ops and finance teams.
Team Leadership and Resourcing
Manage agency partners across paid media, Amazon, lifecycle, and CRO Lead and mentor your direct report across influencer and organic social Recommend when to bring roles inhouse as channels scale and performance warrants it, making resourcing decisions grounded in ROI, efficiency, and longterm value Represent the digital commerce perspective in NextFoods strategic planning processes
________________________________________
You’ll Be Great in This Role If You Have…
710+ years in DTC, ecommerce and Amazon with full P&L ownership and strong crossfunctional chops. Deep fluency in performance media, CRM, analytics, and user experience Strong understanding of modern ecommerce and retention tools, including Shopify, GA4, Klaviyo, and customer data platforms Built or led highretention subscription programs, with a strong grasp of how pricing, pack size, and ship frequency impact churn and LTV. Exceptional team leadership, stakeholder management, and strategic storytelling skills Proven ability to thrive in lean, fastmoving environments and build teams as the business scales CPG brand experience strongly preferred
________________________________________
Compensation and Benefits
$160200K base salary + performance bonus Full medical, dental, and vision coverage Unlimited PTO and hybrid/remote work setup Employee discounts Monthly paid volunteer time
________________________________________ Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Management and Manufacturing Industries Food and Beverage Manufacturing Referrals increase your chances of interviewing at NextFoods, Inc. by 2x Get notified about new Director of Ecommerce jobs in
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Director of E-commerce
role at
NextFoods, Inc. Join to apply for the
Director of E-commerce
role at
NextFoods, Inc. This range is provided by NextFoods, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$160,000.00/yr - $200,000.00/yr Location: Denver/Boulder, CO (Hybrid Preferred) or Remote
________________________________________
About NextFoods
At NextFoods, our promise is simple: we make the journey to better health feel as good as the results. As the parent company of GoodBelly and Cheribundi, we blend science and nature to create effective, enjoyable products that support gut health, recovery, and everyday wellness. Headquartered in Boulder, CO, our products have been trusted by elite athletes and wellness-minded consumers alike since 2006.
We’re a lean, fast-moving team building the next generation of category-defining brands. If you're looking for meaningful work, real ownership, and the chance to shape what’s next in functional nutrition, you’ll feel right at home here.
________________________________________
The Role
NextFoods is looking for a strategic, data-driven Director of E-commerce to lead digital growth across DTC, Amazon, and paid media for GoodBelly and Cheribundi. You’ll own the full digital P and Loss, guide performance across channels, and scale subscription, retention, and acquisition strategies with a sharp eye on profitability.
This is a pivotal hire for our lean team, ensuring digital channels grow in step with our retail ambitions. You'll be supported by strong agency partners and a direct report overseeing influencer and organic social, with the opportunity to grow your team as channels scale.
This role is ideal for someone who wants real ownership, thrives in early-stage environments, and is excited to build a high-performance, profitable digital business.
________________________________________
What You’ll Own
Digital Performance and Revenue
Own the Profit and Loss and growth roadmap for DTC and Amazon, with accountability for topline revenue, channel profitability, CAC, LTV, and retention Lead goalsetting and performance reporting with clear KPIs and insights for senior leadership Build and manage subscription strategy across attach rate, churn, margin, and lifetime value
Channel Execution and Optimization
Lead and optimize performance marketing across paid search, social, influencer, RMNs, and emerging platforms Oversee digital merchandising, promotions, CRO, and pricing architecture in partnership with brand, finance and sales Drive Amazon growth through PDP optimization, paid media, promotions, reviews, storefronts, and supply chain collaboration Own CRM and lifecycle marketing strategy across email, SMS, and push with a focus on retention and personalization Oversee content strategy, influencer partnerships, and organic social through your direct report — ensuring alignment with brand priorities and performance goals Lead creative testing and new channel exploration; test aggressively, scale what works, cut what doesn’t Ensure platform excellence, brand consistency, and content performance across digital touchpoints
Go-to-Market and Cross-Functional Collaboration
Lead digital execution for all product launches, mapping and supporting the consumer journey across paid media, site experience, email, and Amazon. Own the digital POV on pack and pricing strategy to ensure sustainable growth without channel conflict Own forecast and demand planning for digital channels, in partnership with ops and finance teams.
Team Leadership and Resourcing
Manage agency partners across paid media, Amazon, lifecycle, and CRO Lead and mentor your direct report across influencer and organic social Recommend when to bring roles inhouse as channels scale and performance warrants it, making resourcing decisions grounded in ROI, efficiency, and longterm value Represent the digital commerce perspective in NextFoods strategic planning processes
________________________________________
You’ll Be Great in This Role If You Have…
710+ years in DTC, ecommerce and Amazon with full P&L ownership and strong crossfunctional chops. Deep fluency in performance media, CRM, analytics, and user experience Strong understanding of modern ecommerce and retention tools, including Shopify, GA4, Klaviyo, and customer data platforms Built or led highretention subscription programs, with a strong grasp of how pricing, pack size, and ship frequency impact churn and LTV. Exceptional team leadership, stakeholder management, and strategic storytelling skills Proven ability to thrive in lean, fastmoving environments and build teams as the business scales CPG brand experience strongly preferred
________________________________________
Compensation and Benefits
$160200K base salary + performance bonus Full medical, dental, and vision coverage Unlimited PTO and hybrid/remote work setup Employee discounts Monthly paid volunteer time
________________________________________ Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Management and Manufacturing Industries Food and Beverage Manufacturing Referrals increase your chances of interviewing at NextFoods, Inc. by 2x Get notified about new Director of Ecommerce jobs in
Boulder, CO . Denver, CO $135,000.00-$145,000.00 1 day ago Boulder, CO $115,000.00-$175,000.00 1 year ago Senior Client Partner Director - Beverage
Denver, CO $120,000.00-$140,000.00 1 day ago Boulder, CO $80,000.00-$100,000.00 6 days ago Denver, CO $250,000.00-$300,000.00 3 weeks ago Assistant Director of Marketing and Communications, Enrollment Management
Boulder, CO $69,000.00-$74,000.00 1 day ago Boulder, CO $120,000.00-$130,000.00 6 days ago Golden, CO $150,000.00-$180,000.00 1 day ago Denver, CO $147,500.00-$170,000.00 2 weeks ago Director, Strategic Marketing & Communications
Broomfield, CO $206,000.00-$284,000.00 3 weeks ago Denver, CO $115,000.00-$130,000.00 2 days ago Senior Director - Search Engine Marketing and Digital Advertising
Denver, CO $100,000.00-$160,000.00 4 weeks ago Denver, CO $140,000.00-$175,000.00 7 hours ago Associate Director, Digital Marketing Operations
Denver, CO $180,000.00-$210,000.00 1 day ago Lakewood, CO $70,000.00-$80,000.00 1 week ago Denver, CO $108,000.00-$113,000.00 1 month ago Denver, CO $160,000.00-$170,000.00 1 month ago Westminster, CO $139,500.00-$232,500.00 18 hours ago Director of Product Marketing - Accountants & Partners
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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