Lutron Electronics Co., Inc
Marketing Research & Insights Lead
Lutron Electronics Co., Inc, Conshohocken, Pennsylvania, United States
Overview
Lutron is
seeking
a
forward-thinking
and customer-
centric
Manager
to
lead our
market intelligence and
customer
strategy effort
s
, based out of New York City, NY
or
Conshohocken, PA
.
In this pivotal
role
, you
will be instrumental in shaping how we understand and
engage with
our commercial
audiences
—
including
architects, contractors, engineers, developers,
key
corporate end-users,
and integrators—by delivering actionable insights that
fuel
innovation,
sharpen
differentiation, and
accelerate
growth.
Responsibilities
Customer & Market Insights:
Lead voice of customer research to uncover needs, behaviors, and
p
ain
points across key commercial personas.
Analyze customer behavior, product usage, and market dynamics to uncover insights that inform product development, channel strategy, and marketing campaigns.
Marketing Intelligence & Competitive Benchmarking:
Monitor competitors, pricing models, and emerging technologies across
lighting
, shading and smart control systems. Deliver actionable recommendations to influence
business,
product,
and mar
keting
strategies.
Track
emerging trends in smart building technologies, energy efficiency, daylighting, and automation to
anticipate
shifts in customer demand and regulatory
landscape
.
Strategic
Segmentation & Persona Development:
Develop detailed customer personas and
audience
segments based
on project
type and
building application
. Enable targ
eted campaign strategies and
tailored messaging
.
and decision-making roles to inform targeted marketing and product strategies.
Customer Journey Mapping
& Experience O
ptimization
:
Map
the
full
customer journey
from specification to
installation
and
post-sale
engagement. Identify
friction points and partner with internal teams
to improve customer experienc
e and retention
.
Competitive Analysis:
Conduct in-depth competitive benchmarking across lighting, shading, and control systems to
identify
market gaps, pricing strategies, and innovation opportunities.
Testing & Optimization:
Lead A/B and multivariate testing initiatives to
validate
messaging, product positioning, and campaign effectiveness across digital and traditional channels.
Qualifications
Bachelor’s degree in Marketing, Business, Engineering, or a related field (MBA preferred 1
0
+ years of experience in B2B
and B2C
marketing, preferably in
architecture, engineering, or design industries
. Demonstrated
track record
in customer research, insights, and strategic marketing Established
analytical and storytelling skills with experience in tools like Power BI, Tableau, or similar Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) Deep understanding of the construction project lifecycle and specification process Experience collaborating with product, sales, and engineering teams in a matrixed environment
. Starting pay (NY): $140,000 - $175,000 per year; Lutron's employee benefits include 401k match, health, dental, and life insurance, paid vacation (amount based on tenure with the company), flexible spending accounts, and tuition reimbursement programs. Lutron Electronics’ position as theworldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website at www.lutron.com . Lutron Electronics is an Equal Opportunity – Affirmative Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age,disability or genetics
#J-18808-Ljbffr
Lutron is
seeking
a
forward-thinking
and customer-
centric
Manager
to
lead our
market intelligence and
customer
strategy effort
s
, based out of New York City, NY
or
Conshohocken, PA
.
In this pivotal
role
, you
will be instrumental in shaping how we understand and
engage with
our commercial
audiences
—
including
architects, contractors, engineers, developers,
key
corporate end-users,
and integrators—by delivering actionable insights that
fuel
innovation,
sharpen
differentiation, and
accelerate
growth.
Responsibilities
Customer & Market Insights:
Lead voice of customer research to uncover needs, behaviors, and
p
ain
points across key commercial personas.
Analyze customer behavior, product usage, and market dynamics to uncover insights that inform product development, channel strategy, and marketing campaigns.
Marketing Intelligence & Competitive Benchmarking:
Monitor competitors, pricing models, and emerging technologies across
lighting
, shading and smart control systems. Deliver actionable recommendations to influence
business,
product,
and mar
keting
strategies.
Track
emerging trends in smart building technologies, energy efficiency, daylighting, and automation to
anticipate
shifts in customer demand and regulatory
landscape
.
Strategic
Segmentation & Persona Development:
Develop detailed customer personas and
audience
segments based
on project
type and
building application
. Enable targ
eted campaign strategies and
tailored messaging
.
and decision-making roles to inform targeted marketing and product strategies.
Customer Journey Mapping
& Experience O
ptimization
:
Map
the
full
customer journey
from specification to
installation
and
post-sale
engagement. Identify
friction points and partner with internal teams
to improve customer experienc
e and retention
.
Competitive Analysis:
Conduct in-depth competitive benchmarking across lighting, shading, and control systems to
identify
market gaps, pricing strategies, and innovation opportunities.
Testing & Optimization:
Lead A/B and multivariate testing initiatives to
validate
messaging, product positioning, and campaign effectiveness across digital and traditional channels.
Qualifications
Bachelor’s degree in Marketing, Business, Engineering, or a related field (MBA preferred 1
0
+ years of experience in B2B
and B2C
marketing, preferably in
architecture, engineering, or design industries
. Demonstrated
track record
in customer research, insights, and strategic marketing Established
analytical and storytelling skills with experience in tools like Power BI, Tableau, or similar Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) Deep understanding of the construction project lifecycle and specification process Experience collaborating with product, sales, and engineering teams in a matrixed environment
. Starting pay (NY): $140,000 - $175,000 per year; Lutron's employee benefits include 401k match, health, dental, and life insurance, paid vacation (amount based on tenure with the company), flexible spending accounts, and tuition reimbursement programs. Lutron Electronics’ position as theworldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website at www.lutron.com . Lutron Electronics is an Equal Opportunity – Affirmative Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age,disability or genetics
#J-18808-Ljbffr