IntelliPro
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Go-To-Market Strategy & Brand Positioning
•Develop and execute a marketing strategy to establish in the US market.
•Define brand messaging, positioning, and differentiation from competitors like Amplitude, Mixpanel....
•Collaborate with the sales team to create tailored marketing campaigns that resonate with gaming, SaaS, and enterprise clients.
Demand Generation & Growth Marketing
•Lead multi-channel campaigns (SEO, paid ads, social media, email marketing) to generate high-quality leads.
•Drive content marketing, including thought leadership, case studies, and blog content on product analytics & data-driven decision-making.
•Implement ABM (Account-Based Marketing) strategies to target key enterprise accounts.
•Track and optimize marketing ROI, lead conversion rates, and customer acquisition costs (CAC).
Events, Partnerships & Community Building
•Organize and represent at US-based industry events, gaming conferences, and SaaS summits.
•Build strategic partnerships with influencers, content creators, and industry leaders.
•Develop an online community and thought leadership presence through webinars, podcasts, and expert panels.
•Work closely with the product team to localize messaging and positioning for the US market.
•Create sales enablement materials, including pitch decks, battle cards, and customer case studies.
•Analyze customer feedback to refine product-market fit and improve messaging.
Requirements
•10‒15 years of experience in B2B marketing, SaaS growth, or demand generation.
•Proven track record of launching and scaling a brand in the US market (preferably a startup or global expansion).
•Experience in data analytics, AI, SaaS, or gaming tech marketing is a huge plus.
•Strong knowledge of digital marketing, content strategy, SEO, paid acquisition, and ABM.
•Excellent communication and storytelling skills—ability to craft compelling brand narratives.
•Hands-on experience with marketing automation tools (HubSpot, Marketo, Salesforce, etc.).
•Entrepreneurial mindset—comfortable working in a fast-paced, high-growth environment.
About IPG:
Founded in 2009, IntelliPro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.
IntelliPro, a global leader connecting individuals with rewarding employment opportunities, is dedicated to understanding your career aspirations. As an Equal Opportunity Employer, IntelliPro values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants. Learn more about our commitment to diversity and inclusivity at https://intelliprogroup.com/.
Compensation: The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, IntelliPro provides a comprehensive benefits package, all subject to eligibility.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
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Employment type Full-time Job function
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