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Marketing Manager - Segment Marketing
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bioMérieux . The Marketing Manager for Segment & Solution Marketing is responsible for executing targeted marketing strategies to drive business growth for our Pharmaceutical Quality Control (PQC) franchise in North America. This role involves collaborating with cross-functional teams to develop and implement marketing plans that effectively position our solutions, support product launches, and enhance brand visibility across key segments. The Marketing Manager will focus on downstream (segment marketing) and upstream (solution marketing) strategies, ensuring alignment with overall business objectives and product availability. Primary Duties
Segment Marketing Strategy & Execution:
Develop and implement marketing plans tailored to specific customer segments within the PQC franchise. Analyze market trends, customer needs, and competitor activities to identify key growth opportunities. Develop targeted messaging and positioning for PQC solutions in alignment with segment needs. Collaborate with the Sales team to create segment-specific sales tools, collateral, and presentations. Contribute, with Global teams, to characterize innovation needed for the NORAM market. Support the value selling efforts made by the commercial team in this segment. Solution Marketing & Product Launches
Collaborate with Product Management to define product positioning, messaging, and go-to-market strategies for new and existing solutions. Develop marketing materials, including product brochures, case studies, and technical content, to support solution marketing efforts. Partner with the Sales team to execute product launch plans, including training materials, webinars, and promotional campaigns. Collaborate with Supply chain and sales administrators/sales managers to review forecasts of current and new products to ensure product availability and alignment with market demand in North America. Work closely with Global Solution Marketing teams to adapt global strategies for the North American market, ensuring consistency in messaging and readiness for customer delivery. Content Development & Campaign Management
Develop compelling content for marketing communications, including digital and print collateral, social media posts, blog articles, and case studies. This will be done in collaboration with global communication and marketing. Implement integrated marketing campaigns to drive awareness, lead generation, and customer engagement. Track and analyze campaign performance, adjusting strategies to optimize ROI. Market Research & Competitive Analysis
Conduct market research to assess customer needs, industry trends, and competitive positioning. Utilize data-driven insights to refine marketing strategies and recommend new initiatives. Monitor the competitive landscape to identify emerging trends and potential threats. Brand Management & Messaging
Ensure consistent messaging and brand alignment across all marketing communications. Support the implementation of brand guidelines in marketing materials and campaigns. Coordinate with external agencies for content creation and graphic design as needed. Cross-Functional Collaboration
Work closely with Sales, other local Marketing professionals, Global Marketing and other Global Industry teams, Customer Service, and Supply Chain to align marketing efforts with business objectives. Partner with Global Solution Marketing teams to provide North American market insights and align product availability with customer demand. Collaborate with Supply Chain teams to address potential gaps in product availability and communicate proactively with stakeholders. Budget & Performance Monitoring
Assist in managing the marketing budget for assigned segments and solutions. Track and report on campaign performance metrics, identifying opportunities for optimization. Provide regular updates on marketing initiatives and outcomes to senior leadership. Qualifications & Requirements
Bachelor’s degree in Health Care related sciences or technological Marketing, or a related field; MBA a very nice to have. 5+ years of experience in marketing, preferably in life sciences, healthcare, or B2B sectors. Demonstrated experience in segment marketing, product marketing, or solution marketing. Strong written and verbal communication skills, with the ability to create compelling marketing content. Proficiency in digital marketing tools, CRM systems, and data analysis. Excellent organizational skills, with the ability to manage multiple projects simultaneously. Experience working in a matrix organization and collaborating with global and regional teams. Proven ability to manage product availability and coordinate with Supply Chain and Global Marketing to align marketing plans with operational capabilities. Willingness to travel (up to 20%) to support field activities, product launches, and industry events. The estimated salary range for this role based in Illinois is between $114,100 - $142,100. This role is eligible to receive a variable annual bonus based on company, team, and individual performance per bioMerieux’s bonus program. This range may differ from ranges offered for similar positions elsewhere in the country given differences in cost of living. Actual compensation within this range is determined based on the successful candidate’s experience and will be presented in writing at the time of the offer. In addition, bioMérieux offers a comprehensive Total Rewards package including medical, dental, vision plans, retirement plans, wellness programs, and more. Beware of recruitment scams. Verify job postings on our official careers site and contact us directly for inquiries. BioMérieux Inc. is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or genetic information. For accommodations during the application process, contact us via phone or email.
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Marketing Manager - Segment Marketing
role at
bioMérieux . The Marketing Manager for Segment & Solution Marketing is responsible for executing targeted marketing strategies to drive business growth for our Pharmaceutical Quality Control (PQC) franchise in North America. This role involves collaborating with cross-functional teams to develop and implement marketing plans that effectively position our solutions, support product launches, and enhance brand visibility across key segments. The Marketing Manager will focus on downstream (segment marketing) and upstream (solution marketing) strategies, ensuring alignment with overall business objectives and product availability. Primary Duties
Segment Marketing Strategy & Execution:
Develop and implement marketing plans tailored to specific customer segments within the PQC franchise. Analyze market trends, customer needs, and competitor activities to identify key growth opportunities. Develop targeted messaging and positioning for PQC solutions in alignment with segment needs. Collaborate with the Sales team to create segment-specific sales tools, collateral, and presentations. Contribute, with Global teams, to characterize innovation needed for the NORAM market. Support the value selling efforts made by the commercial team in this segment. Solution Marketing & Product Launches
Collaborate with Product Management to define product positioning, messaging, and go-to-market strategies for new and existing solutions. Develop marketing materials, including product brochures, case studies, and technical content, to support solution marketing efforts. Partner with the Sales team to execute product launch plans, including training materials, webinars, and promotional campaigns. Collaborate with Supply chain and sales administrators/sales managers to review forecasts of current and new products to ensure product availability and alignment with market demand in North America. Work closely with Global Solution Marketing teams to adapt global strategies for the North American market, ensuring consistency in messaging and readiness for customer delivery. Content Development & Campaign Management
Develop compelling content for marketing communications, including digital and print collateral, social media posts, blog articles, and case studies. This will be done in collaboration with global communication and marketing. Implement integrated marketing campaigns to drive awareness, lead generation, and customer engagement. Track and analyze campaign performance, adjusting strategies to optimize ROI. Market Research & Competitive Analysis
Conduct market research to assess customer needs, industry trends, and competitive positioning. Utilize data-driven insights to refine marketing strategies and recommend new initiatives. Monitor the competitive landscape to identify emerging trends and potential threats. Brand Management & Messaging
Ensure consistent messaging and brand alignment across all marketing communications. Support the implementation of brand guidelines in marketing materials and campaigns. Coordinate with external agencies for content creation and graphic design as needed. Cross-Functional Collaboration
Work closely with Sales, other local Marketing professionals, Global Marketing and other Global Industry teams, Customer Service, and Supply Chain to align marketing efforts with business objectives. Partner with Global Solution Marketing teams to provide North American market insights and align product availability with customer demand. Collaborate with Supply Chain teams to address potential gaps in product availability and communicate proactively with stakeholders. Budget & Performance Monitoring
Assist in managing the marketing budget for assigned segments and solutions. Track and report on campaign performance metrics, identifying opportunities for optimization. Provide regular updates on marketing initiatives and outcomes to senior leadership. Qualifications & Requirements
Bachelor’s degree in Health Care related sciences or technological Marketing, or a related field; MBA a very nice to have. 5+ years of experience in marketing, preferably in life sciences, healthcare, or B2B sectors. Demonstrated experience in segment marketing, product marketing, or solution marketing. Strong written and verbal communication skills, with the ability to create compelling marketing content. Proficiency in digital marketing tools, CRM systems, and data analysis. Excellent organizational skills, with the ability to manage multiple projects simultaneously. Experience working in a matrix organization and collaborating with global and regional teams. Proven ability to manage product availability and coordinate with Supply Chain and Global Marketing to align marketing plans with operational capabilities. Willingness to travel (up to 20%) to support field activities, product launches, and industry events. The estimated salary range for this role based in Illinois is between $114,100 - $142,100. This role is eligible to receive a variable annual bonus based on company, team, and individual performance per bioMerieux’s bonus program. This range may differ from ranges offered for similar positions elsewhere in the country given differences in cost of living. Actual compensation within this range is determined based on the successful candidate’s experience and will be presented in writing at the time of the offer. In addition, bioMérieux offers a comprehensive Total Rewards package including medical, dental, vision plans, retirement plans, wellness programs, and more. Beware of recruitment scams. Verify job postings on our official careers site and contact us directly for inquiries. BioMérieux Inc. is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or genetic information. For accommodations during the application process, contact us via phone or email.
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